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General Motors has really taken it on the chin this week with the recall of over 1.3-million cars and a separate potential safety issue found in over 200,000 of its 2014 pickups. Things aren't getting any better, because now questions are being raised about the early sales success of its new trucks. Barclays Capital analyst Brian Johnson tells Automotive News, "the launch has been arguably the least successful large pickup launch over the last 15 years."

Ouch. Of course, that's not necessarily GM's fault – most analysts are predicting that GM sales will fall in February due to the bad weather that froze much of the country. However, GM has reportedly lost market share to Ford and Ram, at least in part because its rivals can offer better incentives on their trucks. Sales also dipped in January when Chevrolet sales were down 13.27 percent and GM was down 11.92 percent. The General's February sales will be announced on March 3.

GM has been chided by some for what has been seen as a remarkably conservative redesign of its Silverado and Sierra.

To offset the possibility of dwindling sales, Automotive News claims that Chevrolet is going to run an incentive blitz in March to offer supplier pricing on nearly every car and truck in its lineup, including the new SIlverado. It will be the deepest discounts offered on the 2014 truck yet, and will be promoted during the NCAA men's basketball tournament.

On the plus side of the ledger, Automotive News reports that the average transaction prices on GM's trucks are up a whopping $4,000 to $5,000 than those of the last-generation truck a year ago – that certainly doesn't sound like a failure to us.

That said, GM has been chided by some for what has been seen as a remarkably conservative redesign of its Silverado and GMC Sierra pickups. The new trucks have been criticized for looking very similar to their predecessors and for not adopting new technologies and features found in competitors – namely items like higher gear-count transmissions and more sophisticated rear suspensions. Despite that, the trucks have come in for a great deal of praise, particularly centered around their ride and handling balance as well as their low levels of noise, vibration and harshness. In January, those merits and others were enough for the Silverado to be named North American Truck/Utility of the Year.

Autoblog has reached out to GM for a comment on the Barclay's analyst's thoughts and the Automotive News story, and is awaiting a reply.


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  • 79 Comments
      Petrol
      • 11 Months Ago
      It is NOT the conservative the design, but the radical changes on its entire SUV/Truck lineup. Being a Chevy fanatic, wtf is up with the SUV's for example? I am tired of seeing the blocky, edgy curves in all cars these days.
      mazeroni
      • 11 Months Ago
      Good news for the consumer. Get a whole lot of V8 for the money. More important, the trucks themselves, even with incentives, are still likely profitable for GM on the whole. More people are buying up-level trims which helps negate slow sales. It will be interesting to see how people approach the new F-150 and whether they distrust the aluminum - if they even know or understand the change happened - and if that helps GM's sales. Still, releasing a new vehicle then duping incentives on the hood is not a great sign, but certainly not the end of days for GM. Emergency refresh ala Malibu/ Civic?
      SloopJohnB
      • 11 Months Ago
      I'm waiting for a GMC Denali XL with rear wheel steering like they used to have. It would have been nice if it was IRS as well, but I won't hold my breath. Best handling XL/Suburban GM ever made.
      Trobbins88
      • 11 Months Ago
      I do like the look of the new Sierra and the Silverado looks alright, but they are rather conservative compared to the new F-150 revealed earlier this year. GM seems to be taking a cautious approach when it comes to design, especially in the trucks and large SUV's/CUV's.
      R.t Voll
      • 11 Months Ago
      I don't get why they're being so conservative with Chevrolet but taking risks with Cadillac. The new impala is pretty much the only ground up redesign in Chevrolets lineup and it shows.
      sixsix
      • 11 Months Ago
      I stopped buying Government Motors after the bailout.
      Terry Actill
      • 11 Months Ago
      Not into trucks, but the Ram beats this hands down especially the new diesel. GM played it way too safe again. It's hit and miss with them.
      Winnie Jenkems
      • 11 Months Ago
      No wonder, look at the thing. It actually looks worse than its predecessor. Family Truckster.
      F150Soul
      • 11 Months Ago
      I've said it before and I will say it again... Putting circles (wheels) inside squares (wheel arches) is NOT a good look. it just looks silly as hell!
      ebonys57
      • 11 Months Ago
      the bottom line is the trucks from Government Motors suck.
      1guyin10
      • 11 Months Ago
      Ram and Ford should send flowers. Why spend the money to design all new trucks with all new engines and then bend over backwards to make them nearly indistinguishable from the previous model?
      whofan
      • 11 Months Ago
      The GM trucks are great trucks. They just have a very ugly exterior. Blocky looks with squared off wheel wells. Ford and Ram are much better looking and the New Colorado will be too. Too bad because outside of looks they are nice. I can`t get past the ugly.
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