Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus' own body and sounds in a 3D app for iOS and Android.

After downloading the app and the 3D image for your tablet or phone, the 450-horsepower RC F will be yours to play with - or, as Lexus suggests, yours to "create the 3D experience in your own hands." You didn't have any other plans for your hands while checking out the new issue, did you? The video below will show you how it's done.



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    • 1 Second Ago
  • 5 Comments
      trxforsale
      • 1 Month Ago

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      Eggmania
      • 9 Months Ago
      oh man i cant wait for infiniti's next press release. should be exhilirating to read it while riding in an RC-F
      360_AD
      • 9 Months Ago
      Nothing new or ground breaking. This sort of augmented reality has been done for a few years now. One example that I can recall is Nissan Cube's LA Auto Show and pre-launch mailer: http://www.youtube.com/watch?v=M8zymHWEzRg Another example is Esquire's November 2009 issue featuring Robert Downey Jr. and augmented reality: http://mashable.com/2009/11/09/esquire-augmented-reality-2/
        2MUCH
        • 9 Months Ago
        @360_AD
        and lexus has done this many other times
      IBx27
      • 9 Months Ago
      Gotta love how the advertisers have no idea how to sync engine harmonics with a tachometer.