So, about those incentives: they climb from $500 on the SR5 and Trail editions to $750 on Premium models and $1,000 on the Limited trims. Toyota says they're available at dealerships now and will last for the entire year. There's a press release below with a little more background, and there's a sad violin playing somewhere in the distance.
Disappointed, party of one, your table is now ready...
February 18, 2014
TORRANCE, Calif., Feb. 18, 2014 - - To commemorate the 30th anniversary of the iconic 4Runner sport utility vehicle (SUV), Toyota is discounting all 2014 4Runner models. The 30th Anniversary Discounts range from $500 for all 4Runner SR5 and Trail models, $750 for all SR5 and Trail Premium models and $1,000 on all Limited models.
For three decades, the 4Runner mid-size SUV has been a stalwart for off-roading enthusiasts seeking a SUV with rugged, go-anywhere capability. Currently in its fifth-generation, 4Runner continues as one of the few fully capable mid-size SUVs. The redesigned 2014 4Runner receives a rugged new exterior design, and interior refinements that add comfort and convenience without sacrificing its hallmark performance capability and excellent value.
The special 4Runner 30th Anniversary Discounts are available at Toyota dealerships now.
14MY 4RUNNER – 30TH ANNIVERSARY DISCOUNTS
Grade / Model / Discount
SR5 4x2 / 8642 / $500
SR5 4x4 / 8664 / $500
Trail 4x4 / 8670 / $500
SR5 Premium 4x2 / 8646 / $750
SR5 Premium 4x4 / 8666 / $750
Trail Premium 4x4 / 8672 / $750
Limited 4x2 / 8648 / $1,000
Limited 4x4 / 8668 / $1,000