• ETC
  • Feb 23, 2014
Remember the Subaru WRX Concept shown at the 2013 New York Auto Show, the one almost everyone loved but no one expected Subaru to make? Indeed, that Parnassian "design statement" led to a production design that came from a good middle class neighborhood known for its office parks and pasture land. UK designer Michael Bond is offering to change that, the man behind the yet-to-be-produced Rumbler "Superhero Utility Vehicle" touting the Subaru WRX Concept 13, which would take a customer's new WRX and turn it into something pretty close to the original concept.

That means new front and rear clips, including a redesigned rear diffuser to increase downforce, but a spoiler can be installed if the buyer decides that what he wants. The car won't be an exact replica of the NYIAS concept since that would infringe on Subaru's intellectual property, but it isn't clear yet how the design would be altered. Bond's site says that once he gets 50 confirmed orders, his team will order a WRX and begin the process of creating the new bodywork. It is claimed that once work begins, it will be four to six months to "[present] a completed model for public view."

Bond says the price will come down depending on the number of orders beyond 50, but doesn't give any indication of how much those first 50 cars could cost. If you're keen, though, head over to the site and fill out the enquiry form. Who knows if the Concept 13 will happen, but so far this is the best chance you have of getting what could have been.


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    • 1 Second Ago
  • 29 Comments
      zepeda1
      • 10 Months Ago
      You could probably make a good living by making production cars look more like the automakers concepts. Subaru isn't the only one to water down their prodcution versions.
      MotionDesigner
      • 10 Months Ago
      You can't alter the proportions (unless they're gonna chop some serious metal which I doubt) or the stance, only slap on new skin… good luck with that.
      miketim1
      • 10 Months Ago
      hilarious the production version look nothing like this lol
      superchan7
      • 10 Months Ago
      Anyone who drooled over this concept deserved the disappointment. How can anyone get past that insane rear fender to board the back seat? Once inside, how much room do those fenders and the coupe roof line leave for an actual rear seat and a trunk? They could have used a little less restraint with the production window line and taillamps, but the front did a pretty good job of aping the concept. Too bad the rest of the car hails from around 1998.
      ffelix422
      • 10 Months Ago
      What is the point of introducing a concept, (3 month before the actual cars debut) that fall so short of the actual production car? It's call lying. And when the [production model debuts people wonder what the point was...
      Stephen
      • 10 Months Ago
      I've got a great idea. How about Subaru produce the WRX concept as the new WRX! All they really had to do was give it real-world headlights and taillights with reverse lights, and then raise the roofline slightly and drop the window belt line slightly as well, for better visibility and headroom... And if the customers are worried about rear headroom, then they could always buy the hatchback version... Oh wait, you killed that off......
        MotionDesigner
        • 10 Months Ago
        @Stephen
        The exterior styling on the NY concept car was made for that particular chassis/frame. You can't simply say change the headlights and taillights and make some adjustments with the greenhouse (which is a lot easier said than done btw) and expect the same looking car on a totally different chassis/frame. The NY concept was very well received. If Subaru had a way of producing it, don't you think they would? They simply didn't have the financial means to back their overzealous concept car.
          Arizonarelax
          • 10 Months Ago
          @MotionDesigner
          Your message is well taken. Though I respectfully disagree. Record sales numbers (cars which were already designed and being produced [less cost] over the past several years, even in the poor economy. Then what is Toyota's 17% stake in Fuji for? Subaru once was an achiever. Excuses or results? Pretty easy answer - excuses!
      Arizonarelax
      • 10 Months Ago
      You know, if Subaru can't recognize what type of "damage" was done to their reputation for NOT producing a WRX "somewhat" close to their concept, the Ivory Tower boys should be fired or flat out humiliated in typical Japanese tradition. It is obvious the disappointment went global when Subaru choked the chicken on the Toyota-styling--like WRX release. Good luck to this UK firm. It's a sad day when you have to rework the styling on a manufacturers car BEFORE it is even shipped to the dealers! Subaru do you get the message?
        Winnie Jenkems
        • 10 Months Ago
        @Arizonarelax
        came here to say this, but couldn't put it any better than you have here
      Black Dyanmite
      • 10 Months Ago
      Translation: They can't fix the too-low beltline, or ugly greenhouse, but a new front and rear end, and a better hood might make it less than a crime scene of a design. Subaru drops the ball, and someone, anyone, picks it up..... BD
        wtrmlnjuc
        • 10 Months Ago
        @Black Dyanmite
        Translation: They can't fix the maximized visibility, recycled impreza glass to keep prices down, but more money and costs and a pointless redesign after years of testing and prototyping might make it less boring. ------- All the WRX really needs is more fender flare.
      lendersmith
      • 10 Months Ago
      Subaru really nailed it with the concept, and I can't for the life of me understand why they don't produce it.
      Ben Hayat
      • 10 Months Ago
      @Autoblog; You just poured salt on my wounds by showing those pictures again. I had my heart set to get WRX/STi with that design. Subaru screwed it up loyally and deserves to loose the market share,
      Ben
      • 10 Months Ago
      Why bother.... just wait for the next Mazdaspeed3 and with the hood scoop, it will look just like the WRX Concept! except it will be a lot cheaper and faster!!!
      Stinkyboy
      • 10 Months Ago
      Make it so number one.
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