Photos of the 2015 Ford Focus leaked earlier today, but now we're able to tell you more details of the global five-door hatchback. Bucking automaker's troubling trend of ditching manual transmissions in favor of automatics, Ford says the new 1.0-liter EcoBoost engine will come only in a six-speed manual in the US, because, well, American drivers aren't as sophisticated as our European brothers and sisters.

Ford didn't come out and say it that way, but it has found American drivers are more prone to complain about automatics in smaller-engine cars, Raj Nair, Ford's group vice president of global product development, said at a press conference last week. The recent JD Power Vehicle Dependability Study backs up Ford's claims, pointing out that drivers are complaining about rough transmission shifts, engine hesitation and lack of power, particularly in small cars. In Europe and other parts of the world, drivers seem to understand the quirks of these pint-sized engines, Nair said, so they'll have the option to buy an automatic. Ford is working on tuning its dual-clutch transmissions to make them more amenable to American driver's tastes.

Ford will show off the refreshed 2015 Focus at the Geneva Motor Show in early March. The car is due for an update, having been on sale in its current form since 2012. The automaker said it is jamming the car full of new technology – like a USB port that promises to charge your phone in half the time as a regular USB port. Features like Sync and a rear back-up camera will come standard. For a more in-depth look at the car, take a look at the full press release.
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World's Best-Selling Nameplate Gets Even Better: Ford Reveals Sophisticated New Focus with 1.0-Liter EcoBoost

• Redesigned Ford Focus delivers new exterior design, completely revised interior and advanced new technologies for improved customer comfort and safety

• 1.0-liter EcoBoost® engine raises the competitive bar for fuel efficiency

• New Focus will offer driver-assist technology including a standard rearview camera, along with available lane-keeping system and Blind Spot Information System (BLIS®)


DEARBORN, Mich., Feb. 24, 2014 – The 2015 Ford Focus, the world's best-selling nameplate, is expected to hold onto this coveted title with a bold new look that emulates other recent Ford vehicle designs and more advanced technologies that improve driver comfort and safety.

The new look and added technologies were revealed today at the Mobile World Congress in Barcelona, the world's largest exhibition for the mobile industry.

"We have taken the title of world's best-selling nameplate to impressive new heights with the redesigned Focus," said Joe Hinrichs, Ford executive vice president and president of The Americas. "Its combination of compelling, modern design and the most high-tech interior in the class will appeal to contemporary consumers who desire a small car with very sophisticated features. What makes Focus so attractive to consumers today – being great to drive, delivering exceptional fuel economy and value, and offering leading-edge in-car technologies – is amplified with the new Focus."

Award-winning 1.0-liter EcoBoost
In addition to a host of styling and technological advances, the new Focus will offer the remarkably efficient, fun-to-drive, award-winning 1.0-liter EcoBoost® engine with a six-speed transmission – surpassing the fuel efficiency of the previous model, and once again raising the bar amongst the competition. Twice already, automotive journalists have named Ford's 1.0-liter EcoBoost powerplant International Engine of the Year, for 2012 and 2013.

"The 1.0-liter EcoBoost engine is proof that excellent fuel economy and performance can come in one package," said Raj Nair, Ford group vice president, global product development. "Focus is already known for bringing together efficiency and fun, and our latest addition will bring consumers a whole new level of enjoyment – on the road and at the pump."

The smallest engine in the company's growing EcoBoost family will increase the choice for Ford customers in the United States, as Fiesta is already available with the 1.0-liter EcoBoost engine.

In Europe, where it is already on five nameplates, the 1.0-liter EcoBoost accounts for 32 percent of sales of the current-generation Focus and 26 percent of Fiesta sales this year. Robust demand for the 1.0-liter in Europe has prompted Ford to double production capacity at its state-of-the-art plant in Cologne, Germany, to more than 1,000 engines a day.

EcoBoost technology combines smaller-displacement engines with turbocharging, direct injection, variable valve timing and proprietary Ford software to bring customers outstanding performance and fuel economy. Ford EcoBoost engines can deliver significantly better fuel economy than larger-displacement gasoline engines.

Stylish new Focus
The new Focus will arrive with a more stylish, bold look. It features a restyled hood and grille, signature lighting for the headlamps and taillamps, new rear lamp clusters and a restyled trunk lid. Four-door and five-door versions will be available in the United States.

Inside, colors and materials have a clean, modern look, with satin chrome detailing, new seat trims, switches and an available heated steering wheel. Storage is improved with a new center console incorporating adjustable cupholders, and a new, easier-to-access glove box.

Advanced technologies
A package of sensors brings a new level of convenience for compact car customers by adding driver-assist technologies including a rearview camera and an available Blind Spot Information System (BLIS®) and lane-keeping system.

Standard on Focus for the first time, the rearview camera will appear on either a 4.2-inch screen or the 8-inch screen that comes with MyFord Touch®-equipped cars.

BLIS uses two multiple-beam radar modules, the same used with cross-traffic alert, which are packaged in the rear quarter panels, one on each side. The radar identifies when a vehicle enters the defined blind spot zone and illuminates an indicator light on the corresponding sideview mirror, providing a warning that a vehicle is approaching.

Should a Focus driver start to drift out of the current lane without a turn signal on, the available lane-keeping system provides a warning through a series of steering wheel vibrations that mimic a rumble strip. If the unintended lane departure is not corrected by the driver, the aid function of the system actively applies steering torque to help the driver direct the car back toward the center of the current lane.

SYNC AppLink
New Focus drivers will also have access to powerful new capabilities thanks to a host of new functions developers can integrate as they modify their apps to communicate with enhanced SYNC® AppLink™.

Android and iOS smartphone owners can download more than 60 AppLink-enabled apps from the Apple App Store and Android market.



New functions include:

• Connected apps can access a variety of real-time vehicle data such as speed, acceleration, odometer and location information that can be used by the app to further customize and personalize the user experience. For example, access to the in-vehicle GPS signal can enable more precise and accurate location-based services than phone sensors
• More consistent user experience thanks to voice pass-through capability. This enables developers to use on-device or cloud-based voice-recognition systems to evaluate driver commands, meaning drivers can use the same set of voice commands to control an app when connected to the vehicle as they would use when not connected
• Notifications read aloud as a driver enters the car, with no need to touch the phone. Best of all, alerts are available any time a mobile device is connected to SYNC AppLink, even if the app is not currently active. This means a driver could get an alert about a traffic jam ahead while listening to the radio or using another app

In addition to the many advancements in exterior styling, interior design, powertrain and technology, the new Focus will also benefit from suspension and chassis upgrades. These include a new shock absorber valve design providing improved interior quietness, a new electronic stability program system with less intrusion and improved comfort, and a change to the rear suspension to give drivers a more connected feel to the road.

The 2015 Ford Focus goes on sale in the second half of 2014.

# # #

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 181,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.


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    • 1 Second Ago
  • 122 Comments
      MANARC100
      • 10 Months Ago
      I will probably get flamed for saying this but an engine that tiny would work well with a CVT. It would stay easily in its power band an return good MPG. GM is also bringing out a little engine and they have a CVT now in the spark (though I have not driven one to comment on it). That engine in a spark or sonic with the small CVT would find better market acceptance. However, personally I would take the manual.
        flychinook
        • 10 Months Ago
        @MANARC100
        I've yet to experience a good CVT. I know there's got to be one out there, but Ford, Toyota, and Nissan sure aren't making them. Buzzy, slow to respond, and that lovely "feature" where the engine cranks up to 4000+rpm on the highway every time there's more than a 0.5 degree incline. Car companies keep making them, and people are buying them, so I know that a good CVT exists out there, somewhere. But every single one I've experienced carries with it all the motoring appeal of a broken toaster.
          john96xlt
          • 10 Months Ago
          @flychinook
          What is the latest Ford you've driven with a CVT? The only older American Ford I can think off with a CVT was the short-lived Freestyle, Five Hundred, and Montego. I drove a new Montego AWD quite a bit, it seemed rather typical of other CVTs I've driven. That's to say I didn't like it very much, and having driven other make/models, I can't say my opinion has changed much. I had to accelerate pretty hard to get in front of a stubborn VW that wouldn't let me merge, and the car felt gutless. I made it with out having to cut it too close, but it shouldn't have been a problem. Being saddled with 200 HP and AWD, it kinda was underpowered, but the CVT amplified the issue. I have extensive experience with a Five Hundred 2wd, 6-speed auto and I never felt it lacking for power. I think a lot of people's complaints about the Five Hundred's power output were mostly referring to the CVT models. That CVT was developed with ZF if I'm not mistaken, and wasn't used elsewhere to my knowledge. The CVTs in earlier Ford Hybrids were out-sourced from Aisin and others. With the C-Max (and new Fusion/MKZ Hybrid), they've introduced a new, home-grown CVT that's supposed to be a remarkable improvement over the previous out-sourced units. I was wondering if you've had experience with them. I haven't as of yet.
          john96xlt
          • 10 Months Ago
          @flychinook
          @fail9000 I've read online about problems in late model Accords with the CVT, i.e. jerky-ness, hesitation, etc., in multiple places.
          over9000
          • 10 Months Ago
          @flychinook
          Honda
      Stuka87
      • 10 Months Ago
      No surprise. The 1.0 in the Fiesta is also manual only.
      Caarz
      • 10 Months Ago
      Isn't the fiesta 1.0t 5 speed manual only too?
      bK
      • 10 Months Ago
      The smaller the engine, its better for the transmission to be simpler, since you dont want to waste any of the energy.
      JIM J
      • 10 Months Ago
      After renting a Ford focus on several occasions while on travel, I purchased a 5-spd Focus when my wife needed a work car. I found the automatic tendency to shift-down at the slightest throttle tip-in bothersome. The 5-spd obviously avoids that and in day to day driving the 2.0L has more than enough power to pull most grades without shifting down. Based on that positive experience a year ago I purchased a Focus ST. In day to day driving the car is a joy and the turbo handles any hills with ease. Although the 1.0L might be on the cusp of having enough power, the turbo will help and avoid the very annoying and constant shift-down experienced with the automatic Focus - at least for many circumstances. Still, not having an automatic will be a negative for most drivers. The market will tell.
      SpacemanSpiff
      • 10 Months Ago
      I wish this engine had been available when I got my Fiesta but the ordering for the 2014 models didn't go online until the week after. I would've gladly waited a couple more months for an order if I had known that was gonna happen. It's not the mileage increase I'm particularly interested in, though that's a bonus, but I would love more low end torque since the 1.6 is pretty gutless below 3500 RPM or so.
      Caarz
      • 10 Months Ago
      I wonder how the next Taurus will look like with that styling...
      jebibudala
      • 10 Months Ago
      I have a 1.0L Ecoboost Fiesta in a 5 speed, it's fantastic. It has enough torque to get the thing moving pretty good, and 5th gear puts the engine at 2,500 rpms going 70mph. I imagine since the Focus is a heavier vehicle it requires the 6 speed with a shorter 1st gear. Overseas both the Fiesta & Focus have an automated clutch, unsure why they're excluding the US market for it. Could be purely cost.
      b
      • 10 Months Ago
      where does the pricing fit in for the 1.0L? Is this the new base model or somekind of faux mid level "aero" model like the dart has?
        Rotation
        • 10 Months Ago
        @b
        A faux mid level "aero" model like the Dart has. I'm quite sure Ford charges more for the 1.0T, and positions it as an upgrade from the base model.
      Alexander Stewart
      • 10 Months Ago
      I'd like one of these.
      Doug Danzeisen Sr
      • 10 Months Ago
      Makes perfect sense to me and this will keep cost down as well. I sure hate to say it but most people just don't want or even have the capability to think ahead of the car these days here in the USA. Let those of us who relish control of shifting savor the goodness of the little boosted three pot. Glad to see Ford actually use common sense here. God Bless ya!
      eye.surgeon
      • 10 Months Ago
      If by more sophisticated, you mean they are more used to 0-60 times measured in minutes rather than seconds, then yes, Europeans are so much more sophisticated.
        Quen47
        • 10 Months Ago
        @eye.surgeon
        Hardly anyone in Europe would choose the automatic on a small engine in the first place because unlike us, they all know how to drive stick and value the performance/mileage/initial cost advantage. That sounds more sophisticated to me.
          May
          • 10 Months Ago
          @Quen47
          DCT transmission at most give the same acceleration, mileage in real life is almost always slightly worse than with manual transmission. Manual is a free option in US but in Europe is a standard and you have to pay extra for ZF automatic. Typically in Europe you have to pay about $3000 extra for an automatic transmission, that's more than 10% of an initial value of most popular cars.
          Quen47
          • 10 Months Ago
          @Quen47
          @zedf150 I'm speaking specifically of small low-power engines on subcompacts. Automatics of almost any type can't replicate the performance of a manual with these engines yet. That might change in time, but that time has not come yet so no Europeans, who drive cars like this all the time, do not buy them.
        thequebecerinfrance
        • 10 Months Ago
        @eye.surgeon
        They actually love good handling cars as americans tend to favor softly sprung. Look hpw many Camrys and Corrollas are sold here..
          Papi L-Gee
          • 10 Months Ago
          @thequebecerinfrance
          Europe doesn't see many sales of Japanese cars period. They largely support their own.
        Ashley Wolf
        • 10 Months Ago
        @eye.surgeon
        Nah, it all has to do with their habits as well as how infrastructure is laid out over there and in the US. The latter is more "highway-dependable" than Europe in general, which I think has to do with the performance American customers demand, hence automatic transmissions are still seen by them as hindrance to such performance, as well as reliability.
          May
          • 10 Months Ago
          @Ashley Wolf
          Automatics shine in the cities not on highways. They are for lazy drivers that don't really want to concentrate on driving and drive from A to B with least effort (and time for texting etc). About demands - I think Americans have very exaggerated demands about performance, it appears thet they really "need" 400hp and 0-60 in 5s to go to a mall. Manuals are more reliable and require less maintenance than auomatics.
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