• ETC
  • Feb 22, 2014
When sports and cars come together, the world "super" often comes up – whether it's a high-performance super sports car, a racing series (like Japan's Super GT, Australia's V8 Supercars or Italy's Superstars series), the latest crop of Super Bowl ads from the world's automakers or a supermodel posing with a car in the pages of the Sports Illustrated swimsuit issue.

This year's edition already saw Lisalla Montenegro cozying up to the new Lexus RC F, but it's not the only pairing to be found between an import luxury performance machine and a swimsuit model. The new 50th anniversary edition of the popular bikini special features a seven-page pictorial titled "Beyond the Swimsuit" shot by Francesco Carrozzini.

The spread features the inimitable Heidi Klum posing beside and inside various Maserati models – including the new Ghibli S Q4, the GranTurismo MC Trofeo race car and the Quattroporte Ermenegildo Zegna concept. Of course it's not the first time we're seeing a leggy blonde stepping out of Modena's finest – a role often taken up by one Jodie Kidd, to say nothing of the rich and beautiful in exotic locales the world over – but it's a pairing of which we'll never grow tired.
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MASERATI DEBUTS THE ALL-NEW GHIBLI AND 2014 LINE-UP IN 50TH ANNIVERSARY SPORTS ILLUSTRATED SWIMSUIT ISSUE

Modena (Italy) and Englewood Cliffs, NJ (USA), February 19, 2014 -- Maserati, one of the world's most desirable and respected luxury automotive brands, continues to celebrate the North American roll out of the all-new 2014 Ghibli, Quattroporte and GranTurismo lines with a 7-page pictorial feature titled "Beyond the Swimsuit" in the introduction part of America's most anticipated magazine issue.

"We started our next 100 years of craftsmanship by kicking off 2014 with the launch of one of the best received Super Bowl commercials, "Strike," featuring all new Maserati Ghibli, and extending the brand to another massive cultural icon, Sports Illustrated Swimsuit 50th Anniversary issue," said Harald Wester, CEO of Maserati SPA.

"We've prepared a new line-up of Maserati cars with the glamorous Quattroporte, the 4-door daily performer Ghibli, and the sporty GranTurismo Convertible, and this massive effort deserves the largest audience platforms to take notice."

Maserati enters this new era backed by strong product and with ambitious sales goals driven by proven growth in the North American market, where the brand experienced triple digit gains in the past year. First unveiled to the U.S. in November at the Los Angeles Auto Show, the Ghibli is Maserati's first-ever mid-size four-door luxury sports sedan vehicle. Available with all-wheel-drive and starting at $66,900, the Ghibli is powered by a Ferrari built twin-turbo V6 engine capable of over four hundred horsepower. Advanced suspension, Brembo brakes and extensive use of aluminum ensure comfort, with an ease of performance ready when called upon. Within its striking aerodynamic silhouette, the cabin offers rich Italian leathers, woods and other high quality materials at the heart of the Maserati brand. The Ghibli upholds the tradition, luxury and performance that have marked the brand for a century at a more accessible price point, which is expected to open the brand up to new buyers.

The Maserati Quattroporte Ermenegildo Zegna Limited Edition concept, featured in the spread, is the result of close collaboration between two companies that are linked by history, tradition and spirit of exclusiveness. Its exterior features a special effect paint finish that simulates the fluidity and purity of metal, by using ultra-fine aluminum pigments. The platinum metal color effect finish is warmly nuanced to express the car's classic and sophisticated, yet technically advanced character. Inside the cabin, classical warm hues like mocha and grey are re-interpreted in a modern key to emulate Zegna's latest men's fashion collections, conveying a formal, sophisticated character. Interior components such as seats, door panels and roof lining are finished in genuine soft leather, in addition to a velvet-smooth, bright fabric that, due to Zegna's vast experience and know-how, guarantees the level of performance needed for automotive applications. A twin-turbo V8 producing over five hundred horsepower ensures authentic Maserati performance in a sophisticated, elegant package befitting the long traditions of Zegna and Maserati.

When it comes to the design and construction of coupes and convertibles with uncompromising performance and inimitable beauty, the Maserati tradition reaches new heights in the GranTurismo line. A genuine GranTurismo is Italian, and represents the purest synthesis of luxury and performance. Maserati invited to the shoot its two most exciting versions of this two-door, four-seat thoroughbred. The road going MC Convertible, a unique car that continues the elegant tradition of luxurious style of Maserati's first genuine four-seat cabriolet, the GranTurismo Convertible, with the technological expertise and experience gained on the racetrack by Maserati Corse, which provided the second car, the Maserati GranTurismo MC Stradale Trofeo Race Car. Each model is based off of the hugely successful Maserati GranTurismo, featuring 454 HP, front-mid engine architecture for near perfect weight balance, and something few if any cars in its class can offer: genuine seating for four adults.

"Sports Luxury clientele continue to be offered more of the same," said Wester. "The Quattroporte, Ghibli and GranTurismo/GranCabrio lines re-fill the void with a genuine Italian balance of beauty, comfort and exhilarating driving sensation. They cater a visceral experience and understatement that Maserati engineers and designers perfected."

Maserati strikes again just two weeks after its successful Super Bowl spot with a special 7-page feature in Sports Illustrated Swimsuit 50th Anniversary Issue. The story of Maserati's introduction to the North American market with its new car line-up is one of beauty, hard work, dedication and an element of surprise. Maserati brings this story forward with Emmy Award Winning actress and Super Model Heidi Klum in a salute to all the women who achieved great things - "Beyond the Swimsuit."

"I had a great time driving the new Maseratis for their new campaign shot by Francesco Carrizoni," said Heidi Klum.

Shot by Italian Master Photographer, Francesco Carrozzini, the 7-page pictorial piece "Beyond the Swimsuit" brings together 'day in the life' scenes that befit one of the world's most famous women, Heidi Klum, the Hollywood star with the glamorous Quattroporte Zegna Limited Edition, the business woman with the Ghibli S Q4, and thrill-seeker with GranTurismo MC Stradale Trofeo Race Car. This is also a nod to a brand with proven tradition and one of the highest standards of quality in the industry, which has been hard at work engineering automobiles that will usher them into the next 100 years of innovation-automobiles with their own power and personality that are capable of striking against the status quo. This campaign strikes against the stereotypes of modeling by showing what many of these women went on to become more than just models, the ones who have elevated themselves past a simple beauty shot, into being successful, powerful, driven women-a Maserati type woman.

The print feature, as well as digital extensions, was produced on location in Los Angeles, CA.

"Beyond the Swimsuit"

When a supermodel makes it into these pages, it is her introduction to the world...
The truly impressive thing is what these women have done since their debuts.
They have gone on to become successful businesswomen, entrepreneurs, actors, athletes and activists.
The next few pages feature Heidi Klum in a salute to all the women who have achieved incredible things, beyond the swimsuit.


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    • 1 Second Ago
  • 18 Comments
      Cruising
      • 10 Months Ago
      Both those rear ends look great in black.
      Ducman69
      • 10 Months Ago
      Heidi Klum was super hot back in the late 1840s, but we were ready for a younger model by the time the internet was invented.
        sparrk
        • 10 Months Ago
        @Ducman69
        She is still very young compared to the people who buy Maseratis.
        John W
        • 10 Months Ago
        @Ducman69
        This coming from a likely overweight guy that couldn't get someone half as good looking as her.
      Dmack
      • 10 Months Ago
      She is old now in her 40's that photo is air brush. If you saw her with the Harlem Globetrotters pic she looks 45!
      fran
      • 10 Months Ago
      She's so beautiful!
      Huge Dick!
      • 10 Months Ago
      Heidi Klum, yuk! Where are the male models, Autoblog??
      Terry Actill
      • 10 Months Ago
      Damaged goods. Slightly soiled.
      SloopJohnB
      • 10 Months Ago
      Nice lady, but three or four kids and you're not really model material. Maybe for Elle. Maserati would do better with Lindsey Vonn or Jennifer Lawrence.
      Major Lee Gassole
      • 10 Months Ago
      They could've saved millions and found much hotter (and younger) women on theChive.com. KCCO! It amazes me how they hire women like her and horse-faced Sarah Jessica Parker and pass them off as the hottest thing out there.
        Teleny411
        • 10 Months Ago
        @Major Lee Gassole
        You don't get it... Maybe not every commercial is aimed at over sexed men. Women like Sarah Jessica Parker & Heidi. Women make up a good portion of the workforce and buying public. Also, wen tend to have final say on family vehicles. Heidi has managed to keep a career, raise her kids and prosper despite a divorce. I think she's a good spokesperson for Maserati.
      alexkoolur
      • 10 Months Ago
      why would anyone buy this car over an AMG E63 or BMW M5? I think the only person who seriously considers buying a maserati is the same strange bird who bought a Saab and now has some more disposable income. It's like the desire to be different even though what you know you are buying is the 4th best option in the class.
        Teleny411
        • 10 Months Ago
        @alexkoolur
        In ten years the M5 will be on Craigslist, Mercs are relatively common. Maserati are not.
        Teleny411
        • 10 Months Ago
        @alexkoolur
        Maybe some people prefer luxury over go fast ability?
          Teleny411
          • 10 Months Ago
          @Teleny411
          The cars you mention are obviously built to be missiles. I think base Maseratis are pursuing a different customer. No one works leather better than Italians btw. Furla baby!
          alexkoolur
          • 10 Months Ago
          @Teleny411
          ummmm and how is this car more "luxurious" than a BMW or Benz? They have better quality, better materials....etc... Maserati is just desperate for any attention, hence the Super Bowl ad, that makes no sense as .0000001% of the target demo could even afford this car
      fran
      • 10 Months Ago
      Word*
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