Drivers throughout the US are familiar with the dangers of deer crossing the road, especially at night. A 2012 report from State Farm Insurance found that from 2011-2012, there were 1.23 million deer/vehicle collisions in the US, and the stakes are even higher for those in areas with larger species of Cervidae. Just ask drivers from Finland, who have a serious problem with reindeer. So... how could we make these accidents more avoidable? The Finnish Reindeer Herder's Association thinks it has found the perfect solution – cover their antlers in reflective paint.

The Finnish group found paint company Albedo 100, which makes a special spray paint that only appears when bright light shines on it. The reindeer herders are using two types of the stuff: The reindeer's bodies get a water-soluble form and the antlers are sprayed with a more permanent version.

A 20-reindeer trial started last week. "If the test will be successful, we will paint more reindeer in next autumn and then follow the results we get in traffic," said Anne Ollila, head of Finland's Reindeer Herders' Association in an email to Autoblog. Ollila predicts there are 3,000-5,000 reindeer/vehicle accidents in Finland each year.

This system works especially well in Finland because reindeer are privately owned and hunting is illegal. It's hard to imagine capturing deer in the US, spray painting them and then letting them go. Still, Finland appears to have a unique solution to a dangerous problem. Scroll down to see a short video from Albedo 100 to see how the paint works.


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  • 30 Comments
      AronD
      • 10 Months Ago
      Reindeer with glow in the dark antlers, but still no freaking sharks with lasers!
      Andre Neves
      • 10 Months Ago
      Hilarity will ensue from witnesses who aren't informed of this. I could picture it now. Status update: "Guys! Just came from a camping trip and I think I just saw the Mystical Elk of the forest!!!"
      AddLightness
      • 10 Months Ago
      Expecto Patronum!
      Porschetr
      • 10 Months Ago
      Rudolf the glowing antler Finnish deer.
      Dark Gnat
      • 10 Months Ago
      "paint that only appears when bright light shines on it" is not the same as "glow-in-the-dark paint"
      jmi2
      • 10 Months Ago
      it looks like an alien space ship is beaming up the reindeer!!! anyone seen Scotty?
      speddedler
      • 10 Months Ago
      Reindeer of the Baskervilles
      gasaraki88
      • 10 Months Ago
      Wait, all reindeer running around on the roads are privately owned? Interesting.
      OnTheRocks
      • 10 Months Ago
      That is...awesome.
      Alan Ko
      • 10 Months Ago
      How about spray painting an entire reindeer skeleton on them? That would make night driving in Finland pretty groovy. Reindeers Tim Burton style...
      sfblog
      • 10 Months Ago
      Much easier if they add brake assist on the dear.... Oh dear.
      Junkyard Willie
      • 10 Months Ago
      This spray paint will be illegal before it hit shelves.
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