Lexus has been desperate to break out of its decidedly boring image for years. There is no doubt that it has made quality cars, but many of them have lacked for excitement. But with the new RC in 2014, especially the M4-fighting RC F version, it might finally turn some heads.

If the car doesn't turn heads, Lexus can at least be sure that Sports Illustrated swimsuit model Lisalla Montenegro will, in its latest video. Of course, phrases like, "Hair by over 383 pound-feet of torque," and, "Goosebumps by an aggressively tuned exhaust note," don't really mean anything, but most of the people watching the video aren't going to be reading the copy, anyway. Instead, they will either be focused on the attractive woman or the cool car. Maybe both. Scroll down to check out the video.


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    • 1 Second Ago
  • 60 Comments
      Frisky_Dingo
      • 10 Months Ago
      This comment section is disgusting. I'd love to see what a panel of good looking women had to say about you guys' bodies, lol. You all must like MMA fighters. As for the car, eh. I'm still on the fence with this one. I like the aggressive styling, but some of the details are kinda overwrought. And the black and chrome trim don't work well together. One or the other. That said, while I have no doubts this will be a good car, I suspect the M4 is going to give this thing a thorough working over.
        Gorgenapper
        • 10 Months Ago
        @Frisky_Dingo
        If they didn't want men to be men, then stop putting scantily clad women next to the cars they're trying to sell. It's like putting a plate of donuts in front of a big bowl of salad and telling the fat kids to concentrate on the leafy greens.
      Black Dyanmite
      • 10 Months Ago
      The ad is too subtle. BD
      diffrunt
      • 10 Months Ago
      Love women , love cars , but fail to see the connection , but would like to see this Amazon trying to tuck her self in to that luxo/sport.
      Jobu
      • 10 Months Ago
      Frighteningly Awesome Promotion!
      rcavaretti
      • 10 Months Ago
      Thank you. Just thank you.
      sumduud
      • 10 Months Ago
      You're trying too hard, Lexus
      orchestral.whips
      • 10 Months Ago
      I wouldn't kick either one out of my, uh, garage?
      miketim1
      • 10 Months Ago
      Beautiful machine. I cant wait for it to get tested !
      Koenigsegg
      • 10 Months Ago
      Clearly the car can't sell itself if there's a need for an attractive woman. Lexus doesn't make compelling products... just suped-up Toyotas.
        Bob
        • 10 Months Ago
        @Koenigsegg
        I know car enthusiasts don't actually buy this ****. It's designed for being who don't know anything about cars so that they can drive it and look like they know something about cars when in reality they look like a massive douche.
        NightFlight
        • 10 Months Ago
        @Koenigsegg
        What's the Toyota equivalent to this model, guy? That's right, there isn't one.
      waetherman
      • 10 Months Ago
      I'm not against attractive women or cool cars, but I see neither in that video. Here's a suggestion for car makers; stop trying so hard with the speed = sex thing. We get it. Just show us the damn cars already, and skip the booth babes.
      Teleny411
      • 10 Months Ago
      The girl has a beautiful body-the Lexus not so much,
      groingo
      • 10 Months Ago
      She looks like she hasn't eaten for months on the shoes, last thing she needs is more height.
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