Enthusiasts have been begging for a new Supra practically since Toyota stopped selling its fourth generation in the US way back in 1998. We've been hearing rumors about a successor for years, but the Toyota FT-1 Concept from the 2014 Detroit Auto Show is the first tangible sign from the automaker that a new generation may be on the table. To temp us even more, the Japanese company reportedly filed with the US Patent and Trademark Office last week to renew its 2010 trademark for the name "Supra."

Granted, these kinds of trademark updates aren't uncommon, as automakers don't want to lose their rights to nameplates (even if they have no immediate plans to use them). However, Toyota briefly abandoned its rights to the Supra name entirely. According to The Motor Report, the original trademark was continually renewed until 2006, but the Japanese automaker let it lapse in the US until applying for it again in 2010.

The FT-1 Concept in Detroit was created at Toyota's Calty Design Research center in California and carries cues from the 2000GT, Celica and Supra in an ultra-curvy body. Officials did not disclose anything about its powertrain. Toyota is also co-developing a future sports car platform with BMW that will underpin models from both companies, but few other details are konwn, and it isn't yet clear that the joint venture has anything to do with a future Supra. Hope springs eternal.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 92 Comments
      mikemaj82
      • 10 Months Ago
      No matter what they do, it will never be as legendary or valuable as the Mark IV.
        miketim1
        • 10 Months Ago
        @mikemaj82
        Sad but true. There so much of a time gap that it wont have any ties to the twin turbo supra but the same name... Kind of sad.
      Tariff The Imports
      • 10 Months Ago
      Who cares? Even if the Supra is ever brought back it'll be recalled like every other Toyota for one reason or another.
        Brian
        • 10 Months Ago
        @Tariff The Imports
        Even though you're just another Toyota hater, remember, competition brings better products. It's best for everyone, including you.
        carguy1701
        • 10 Months Ago
        @Tariff The Imports
        0/10
      oRenj9
      • 10 Months Ago
      Toyota has renewed this trademark several times before, this does not indicate that they are planning on bringing back the Supra, it just means they want to hang onto their IP.
      stonehunte
      • 10 Months Ago
      That prototype is awesome looking. Too bad it will probably be limited production, hybrid, automatic, and be priced $70K +.
        ChaosphereIX
        • 10 Months Ago
        @stonehunte
        nothing wrong with hybrid...look at the P1. Needs to be a manual or an amazing DCT. And 70k is about right...
          stonehunte
          • 10 Months Ago
          @ChaosphereIX
          It also needs a manual, a DCT option is fine, but a true manual is a must. Hybrids add unnecessary weight and complexity, IMO.
          stonehunte
          • 10 Months Ago
          @ChaosphereIX
          70K is a bit steep and it will probably go the way of the GTR. $55K would put it in the range of the Vette and GT 500. There is no need to make it overly complex and expensive. Make a good fun sports car that people can afford. They don't need another useless halo car.
          ChaosphereIX
          • 10 Months Ago
          @ChaosphereIX
          like it or not, hybrid is the future of Japanese sports/hyper cars. That is the direction everyone is going right now. Probably will be a hybrid.
        Black Dyanmite
        • 10 Months Ago
        @stonehunte
        Slow your ignorance..... BD
        Tariff The Imports
        • 10 Months Ago
        @stonehunte
        It's a concept ( and an awful looking one at that ), not a prototype. Toyota, we make ugly.
      Black Dyanmite
      • 10 Months Ago
      "Release The Supra!" - Akio Toyoda BD
      • 10 Months Ago
      [blocked]
      bootsnchaps60
      • 10 Months Ago
      An ugly, looks like everyone else's super car design. I realize that there are folks who want and can afford this likely overpriced toy, but I can't afford one nor want one. Is this a distraction from their other dull cArs?
        Max Bullo
        • 10 Months Ago
        @bootsnchaps60
        "everyone else's super car design", you must be blind bud.
        • 10 Months Ago
        @bootsnchaps60
        [blocked]
      Cayman
      • 10 Months Ago
      I have a completely irrational hatred of Toyota, but I have to admit that's a nice looking vehicle; even if it is just a prototype. I really do hope the brand brings back the Supra (but keep it under $40K).
        ChaosphereIX
        • 10 Months Ago
        @Cayman
        you and I know that wont happen. If it does get reborn, it will have to have the chops to do so, and that means it will be expensive. Be realistic please...
          Cayman
          • 10 Months Ago
          @ChaosphereIX
          Sorry, for some reason I got the last Supra mixed up. The last US base Supra had 225HP; again easily achievable for well under $40K. I realize there are other performance bits that would add to costs, but building a sports car that can beat the last Supra for under $40K is not hard at all today.
          Cayman
          • 10 Months Ago
          @ChaosphereIX
          Right, because it's completely unrealistic to think that Toyota may maintain a similar era adjusted pricing to what the base Supra has pretty much always been.
          Cayman
          • 10 Months Ago
          @ChaosphereIX
          What is the "performance it should have"? I assume they are building a car to meet a perceived market demand, not necessarily a car to win in a shootout between a 911, an F type and a GTR. I don't think they've even announced that they will be building a new Supra, let alone it's performance specs; so the idea that you know what it's specs are is a little curious. Every new car or even sports car built doesn't have to be in the Super Car segment. There is still a market for affordable sports cars (see Miata, WRX STI, 370Z, BRZ). I don't see why it's completely "unrealistic" for Toyota to shoot for this market, rather than something more upstream.
          ChaosphereIX
          • 10 Months Ago
          @ChaosphereIX
          what? If they released it at under $40k, with the performance that it should have, there would be no reason to buy any other car...ever. It will compete with 911s...Jags...Nismos...etc. And will be priced accordingly. Keep dreaming...
          stonehunte
          • 10 Months Ago
          @ChaosphereIX
          Agreed, I'm not sure why people are wanting them to build a high priced car for a super car spec pissing match. Just build something fun and reasonably affordable. There is a much bigger demand for cars priced in the 370Z to Corvette range than cars priced in the GTR range. They already proved with the BRZ, that every sports car doesn't have to have jaw dropping performance. This should slot above the BRZ, but not way above the BRZ.
          ChaosphereIX
          • 10 Months Ago
          @ChaosphereIX
          no it should not slot slightly in above the BRZ. That will be for the BRZ STI and the FR-S GT Turbo etc. the Supra has supercar killer all over its history, it would be a disservice if it was anything less than a 911 Carrera fighter...
          Cayman
          • 10 Months Ago
          @ChaosphereIX
          1. The 1992 base Supra made around 200 hp. I'm pretty sure that is easily achievable for under $20K today, let alone $40K. 2. People will cry foul no matter what Toyota builds. Again, while it may not be under $40K, building a sports car for that money is really not "unrealistic".
          stonehunte
          • 10 Months Ago
          @ChaosphereIX
          It seems like every new sports car coming out lately is super expensive. How about creating a car to compete with Mustangs, corvettes, 350z, etc.? Why does it have to be an overly complex car that costs way more than what the average person can afford. A $15k - $20K premium over the BRZ could build one hell of a sports car, they just have to keep it simple.
          stonehunte
          • 10 Months Ago
          @ChaosphereIX
          It wouldn't be a disservice, it would be a volume seller. Toyota is in the business of making money, not making good track times for autoblog readers to scrutinize. I'd much rather see a volume sports car that isn't as boy racer as the BRZ to compete with other volume sports cars. Halo cars may be good for R&D, but they very rarely make the company much money. There is very little competition in the volume sports car market right now. There is no reason they couldn't build a 400-500 hp V8 or TT V6 powered, RWD, Manual, and lightweight sports car for less than $55K. A tarted up BRZ isn't going to cut it, the STI likely won't be more than 300 hp.
        wtrmlnjuc
        • 10 Months Ago
        @Cayman
        The Supra has never been cheap. $55K for a MK4 then, likely around $70K at current prices.
      MikeInNC
      • 10 Months Ago
      I usually do not think anything Toyota designed looks good but, other than the see-through hood, I think this looks great. Sure, it's a bit over the top but that precisely what potential Supra buyers want. I dig it. I'd drive one in Silver or Anthracite but please, keep it under $35k. It needs to be at least a little competitive with the 370Z in price point unless it's to be much more powerful.
        ChaosphereIX
        • 10 Months Ago
        @MikeInNC
        it will be much more powerful, and no keep dreaming if you want it under $35k. Think $75k+. It is going to be Supra, and should drive like one. Which means it should be fast. And not cheap.
          MikeInNC
          • 10 Months Ago
          @ChaosphereIX
          So maybe I was too hopeful for a sub 35k Supra but 75k for a freaking Toyota? I guess the lobotomy business is booming. Good luck with that.
        TRAILbrake
        • 10 Months Ago
        @MikeInNC
        "please, keep it under $35k." A new Supra for the price of a Camry Hybrid? The MK4 Supra was $55k when it was new. You can't get an MK4 with less than 200k miles on the odometer for less than $35k today. $35k will [likely] be half the cost of Toyota's new halo car.
          ChaosphereIX
          • 10 Months Ago
          @TRAILbrake
          my point exactly anyone who think otherwise is dreaming, or else Toyota will neuter it so it is merely a name exercise [read: Dodge Dart]
          Brian
          • 10 Months Ago
          @TRAILbrake
          Exactly. Gotta count in the 'ol inflation and current/new expectations for a modern halo car (premium materials and new technologies).
      jebibudala
      • 10 Months Ago
      I hope it has a 4JZ - double the horsepowars of the older Supra, bringing it to 2,000whp between 9,500-9,800 rpms.
      Doug
      • 10 Months Ago
      This will be another over hyped product that will look nothing like the concept. will be priced way above expectations and then will sadly be undersold and then they'll have to make excuses as to why they will discontinue it in two or three years. You have to be realistic folks.
        DarkKnight67
        • 10 Months Ago
        @Doug
        Hmm, sounds a bit like the S2000 - is that your reference point, Doug? I've already put my two cents in, and that's what I would give for this hyper styled monstrosity. Others have made their references to copied styling, promises that won't be kept and I won't say more than - HOW TRUE!
        Brian
        • 10 Months Ago
        @Doug
        The LFA and FR-S has kept to true to their concept for the most part. Unlike ahem, Subaru, I'm looking at you. Ever since Akio has taken place as CEO, he's determined to change Toyota. Also, keep in mind, he raced with the meister himself (Hiromu Naruse) and is heavily influenced as an enthusiast himself ;)
      john m
      • 10 Months Ago
      I realize this is just a concept but this is, I think, the best looking vehicle Toyota has ever come out with. It would make an awesome Supra and I seriously hope they build it!
    • Load More Comments