Volvo eying return to 100k US sales to ensure dealer profitability
In a new Ward's Auto story, Samuelsson notes that his company is launching a slate of fresh products in the coming years, including the new-to-the-US V60 wagon and mid-cycle updates for its S60 sedan and XC60 crossover. But the most important new vehicle will be the recently spied XC90 that is expected to be unveiled just before the end of this year. Samuelsson is also looking at future vehicles for the US, including replacements for the S80 and V70. The V40 is also planned for the US, but not until the next generation, according to the Volvo CEO.
Of course, it's going to take a lot to reach 100,000 US sales in three years. Volvo sold just 61,233 units here in 2013, and according to WardsAuto, Volvo hasn't sold 100,000 cars in the US since 2007. To reach its goal, Volvo's stateside business will need to grow sales by about 40 percent.
For the coming year, the Swedish automaker is hoping to be profitable globally again like it was in 2013, which is likely because of its rapid growth in China. If Samuelsson can stick to his promises, he may just be able to help turn the Swedish marque around in the US, too.
- Most and least efficient car companies
- Fastest-depreciating cars in the United States
- Find and compare 2017 Models