There may be trouble brewing with the supercar specialists at Bugatti. The French brand shocked the world with the Veyron when it debuted in 2006, but at eight years old, the hypercar may be getting a little stale to its wealthy clientele. What's worse, Bugatti insiders say a replacement is still years away.

Bugatti planned an initial run of 300 Veyron coupes when it went on sale, but the introduction of the convertible added an extra 150 cars to the docket. Generally, its cars have been built to order, other than some of its show cars. In December, Bugatti confirmed that it had sold its 400th car. Now, there are still about 40 Veyron Grand Sports to find homes for, according to Bloomberg, which amounts to about 62.5 million euros ($85 million) in product.

To solve the problem, Bugatti has devised the Dynamic Drive Experience that has the Grand Sport touring the US. It allows potential buyers to drive the car on the road and experience its raw speed on closed airport runways. The company hopes being hands-on with the supercar is going to move a few more of them.

Don't get too excited for a Veyron successor just yet. Even after the convertible is sold out, "I wouldn't expect an announcement for a couple years down the road," said John Hill, Bugatti Sales Director for the Americas, to Bloomberg, although there still might be some hope because the company's president confirmed that a future model is under development. Maybe Bugatti can surprise us again.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 74 Comments
      OnTheRocks
      • 10 Months Ago
      Dear Bugatti, I am a potential buyer and am interested in testing your automobile on the airplane tarmac. -A rich person p.s. Do not mind the Ford Focus hatchback. My Ferrari Enzo is in the shop and I just picked this up today to use for the week.
        flammablewater
        • 10 Months Ago
        @OnTheRocks
        I can vouch for this person's wealthiness. We are buddies the local country club where we play golf and drive Bentleys. I would also like to test drive one of your Veyrons.
          nano404
          • 10 Months Ago
          @flammablewater
          Great to see my two buddies-in-wealth here on Autoblog. Please send one my way also for a test run.
      Frisky_Dingo
      • 10 Months Ago
      How about instead of trying to outdo the Veyron with a follow up, they make something smaller, lighter, and a little cheaper?
        • 10 Months Ago
        @Frisky_Dingo
        [blocked]
      jcar302
      • 10 Months Ago
      This article probably just tanked the value every veyron out there, new or used.
      Nathan
      • 10 Months Ago
      If it was an $85 million stockpile of McLaren F1s, they would have no problem offloading them.
      Kuro Houou
      • 10 Months Ago
      Well that's what happens when you try to sell pretty much the same car for 8 years, newer and better stuff comes along... not saying its not gotten better over the years but it looks almost exactly the same and performance hasn't gotten much better. I'll take a P1 any day over a Bugatti now.
      DRAGON
      • 10 Months Ago
      Conclusion: there is 400 people wealthy enough in this World able to afford such an expensive car....400, not 440
        pavsterrocks
        • 10 Months Ago
        @DRAGON
        Not just afford. Afford and want to buy.
          Jun Jiusi Zheng
          • 10 Months Ago
          @pavsterrocks
          Afford and be stupid to buy
          no1bondfan
          • 10 Months Ago
          @pavsterrocks
          Tina, a lot of the people that buy this car are in the lucky sperm club. The Saudi princes and trust fund babies that buy most of these things didn't exactly lift themselves up by their bootstraps. They could be quite stupid.
      snap_understeer_ftw
      • 10 Months Ago
      Hey Bugatti, I'll give you tree-fiddy
      bK
      • 10 Months Ago
      They should just repaint them and sell them each as special limited editions
      Arturo Rios Jr.
      • 10 Months Ago
      Makes for a perfect flee of dubai police cars.
      NY EVO X MR GUY
      • 10 Months Ago
      Well, I do not find them exciting. Anymore. Yeah, it is a limited edition supercar. The price has doubled since its debut. No design tweeks. Its getting old. Dated. I'm sure they'll sell. Eventually. Whenever that is.
      William Flesher
      • 10 Months Ago
      TERRIBLE headline. It makes it sound like actual cars have been built and remain unsold. Bugati has 40 more Veyron models that it WILL build before ending it's production. Calling that a "stockpile" is a stretch at best.
      FIDTRO
      • 10 Months Ago
      There are so many other cars I'd rather have. And I can have them all for the price of one Veyron.
        juststudent
        • 10 Months Ago
        @FIDTRO
        It's possible when production ends, the price of Veyron will only go up, especially with low mileage. I don't think you can said that to 'lesser' cars. So price wise it may be a good investment.
    • Load More Comments