We got the first leaked pics of the new Audi S1 Sportback five-door hot hatch yesterday, and as expected, Audi has unloaded the full details today, including confirmation of its S1 three-door sibling ahead of its debut at next month's Geneva Motor Show. The two cars are essentially identical aside from their door counts, and together, they represent a new entry-level rung into Audi's S car range.

The subcompact S1 is propelled by Audi's ubiquitous 2.0 TFSI four-cylinder, tuned here to produce 228 horsepower and 279 pound-feet with a six-speed manual transmission and all-wheel drive. The potent combo accelerates the S1 to 62 miles per hour in 5.8 seconds (5.9 seconds for the Sportback) and on to a top speed of 155 mph. Fuel economy is rated at an average 33.6 miles per gallon (40.3 mpg UK) in the UK cycle. The S also gets a completely different four-link independent suspension to replace the less sophisticated torsion beam setup found in the standard A1.

Styling also gets a bump in aggressiveness that befit the S1's performance upgrades. In addition to a new body kit with a lower front air dam and 17-inch wheels, the S1 comes standard with Xenon headlights, LED taillights and two new available exterior colors ­– Vegas Yellow and Sepang Blue. The interior gets combination leather and cloth sport seats, piano black trim and a retractable 6.5-inch color infotainment display.

Both versions of the S1 will be on sale in Europe in the spring, but sadly, they aren't expected here. UK prices will start at £24,900 ($41,280) for the three-door and £25,630 ($42,490) for the five-door. You can get the full scoop on both forms of the S1 in the video and official press release below.



Show full PR text
CONCENTRATED QUATTRO – THE NEW AUDI S1 AND S1 SPORTBACK

Audi premium subcompact joins the S quattro family with the help of a new TFSI engine delivering 231PS via renowned all-wheel-drive system

New Audi S1 available in the UK from mid-March priced from £24,900 OTR, five-door S1 Sportback from £25,630 OTR – first deliveries in spring

Powered by new 2.0 TFSI engine channelling 231PS and 370 Nm through six-speed manual transmission and quattro all-wheel-drive

0-62mph in 5.8 seconds, top speed 155mph, combined MPG 40.3, CO2 162g/km (three-door)

First Audi series production subcompact to employ all-wheel-drive


The World Rally Championship-winning Audi S1 of the 1980s has a new and fittingly thrilling namesake – the 2014 Audi S1 takes the proven framework of the A1 premium subcompact hatchback as its basis, injects it with 231PS of TFSI-derived thrust and shores up the result with quattro all-wheel-drive, which appears for the first time in a series production car in this segment. The new Audi S1 and five-door S1 Sportback will be available to order in the UK from mid-March priced from £24,900 OTR and £25,630 OTR, and will begin arriving here in the spring.

"The Audi S1 offers all the virtues of a sports car, great performance, direct handling and permanent quattro drive that puts the power to the road in a superior way," says Prof. Dr. Hackenberg, Audi Board Member for Technical Development, adding: "The quattro drive has a large following of fans, which is sure to become even larger thanks to the offering in this segment."

The firepower for the latest entrant to the S quattro Series is supplied by a new 2.0-litre TFSI engine linked to a short-shift six-speed manual gearbox. Good for 231PS and 370 Nm (272.90 lb-ft) of torque, it can propel the Audi S1 and S1 Sportback from 0 to 62mph in 5.8 and 5.9 seconds respectively, and on to a top speed of 155mph, while still upholding the A1's reputation for impressive economy.

Up to 40.3mpg is achievable in the three-door version, or 39.8mpg in the Sportback, equating to 162 and 166 grams of CO2 per kilometre respectively.

Like all Audi S models, the S1 and the S1 Sportback apply their power to the road cleanly and resolutely via quattro permanent all-wheel drive. At the heart of the system is a hydraulic multi-plate clutch located on the rear axle and operated by control software tuned specifically to suit the character of an S quattro model. The electronic differential lock with the fine-tuned wheel-selective torque control is a function of the Electronic Stabilisation Control (ESC). It features two-stage deactivation and supplements the work of the multi-plate clutch with additional finely metered braking intervention on the inside wheels – the interaction of both systems makes for extremely agile, precise and stable handling.

S-specific sports suspension

The suspension configurations in the two high performance hatchbacks have been extensively reworked, as has the electromechanical power steering. Modified pivot bearings on the front axle sharpen response when turning, and at the rear a four-link design replaces the torsion beam suspension used for 'standard' A1 models. Damper settings are also adjustable via the Audi drive select adaptive dynamics system, which appears for the first time at this level in the S1 and also allows the driver to vary the response of the throttle and the operating parameters of the electronic climate control across a number of settings, including one designed to optimise efficiency.

17-inch wheels with 215/40 R17 tyres will be standard in the UK, with 18-inch alternatives available as an option, and a larger brake master cylinder and large brake discs – the front pair measuring 310 millimetres in diameter – ensure suitably steadfast deceleration.

Striking 'S'-specific styling aligns the S1 with the thirteen other members of the performance-oriented S quattro series, as do standard xenon plus headlights, which are linked here to LED rear lights with new, horizontally structured graphics. Two new exterior colours – Vegas yellow and Sepang blue - supplement the available paint finishes, and to add more visual drama an optional quattro exterior styling package incorporating a sculpted roof spoiler will also be available.

The interior of the two most compact S models is finished in dark tones. The high gloss air vent sleeves have a piano black finish, the instruments feature S-specific dark-grey scales, and in contrast the pedal caps are in brushed stainless steel. Sports seats with combination Milano leather and Olympic cloth upholstery are standard, as are creature comforts including electronic climate control, a six-speaker single CD audio system with auxiliary iPod connection and SD card reader linked to a 6.5-inch retractable colour display, a Bluetooth interface and a Driver's Information System.

From the options list customers can choose S sports seats in black Fine Nappa leather with more pronounced bolsters and integrated head restraints for even more rigid in-seat support, or opt for a quattro interior styling package which includes these and adds a choice of three colours – high gloss black, red or yellow – for sections of the backrest. The quattro styling package also adds enhancements such as a flat-bottomed leather multi-function steering wheel with contrast stitching in silver, red or yellow, door armrests in black leather with contrast silver or yellow stitching or in steel grey with contrast red stitching, air vents in high gloss black with a red ring and a high gloss black, red or yellow finish for the centre console. Black floor mats with double piping in contrasting colours complete the look.

More familiar optional features available for the S1 include the advanced key keyless access and ignition system, hard disk-based MMI navigation plus, the Bose surround sound system and mobile phone preparation – High with Audi connect. The Audi connect option gives passengers access to an array of Internet-based services such as Google Earth and Google Street View and enables them to surf and send e-mails on their mobile devices via a Wi-Fi hotspot.


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  • 42 Comments
      Bryan
      • 10 Months Ago
      and for the crowd that says not enough power. all you need to do is get a 5oo dollar computer flash and that little turbo will crank out close to 300hp. with the weight to power ratio forget about it
        a.romeo2
        • 10 Months Ago
        @Bryan
        drove a limited polo wrx with the same engine and a differential and manual a while ago. 230hp might not sound much, but in a small package for the city its perfect. very agile and fun to drive. i already saw some with a tune making 300-330hp. that must be even more fun
      Phontsolo
      • 10 Months Ago
      I'd buy this without hesitation. Love it. Small hot hatch Audi. Audi is wrong in not bringing this car here. Would compete with Mini easily.
      Phontsolo
      • 10 Months Ago
      Why do we equate size to price?
      Bryan
      • 10 Months Ago
      that's a hot little car . a little on the pricey side but its a high end car. I have a s4 ad I love it even though the electronics on it are horrid. they should learn by now to buy Japanese tronics. but everything else engine trans awd fit and finish is top notch. be smart audi Japanese electronics please please please
        pynch0n
        • 10 Months Ago
        @Bryan
        completely agree. i have a 2010 S4 and the MMI is the worst thing about it. all of those confusing buttons and knobs that you have to look down to fiddle with, and the goddamn radio that turns on by itself whenever you start the car. just give me a simple touchscreen like the one that comes in a honda civic for chrissakes.
      Ryan Andrew Martin
      • 10 Months Ago
      Remember when black plastic panels were reserved for the cheaper, lesser models?
        48Chevy
        • 10 Months Ago
        @Ryan Andrew Martin
        ...and black, non-painted bumpers? Black rear aprons on today's vehicles are like that for me. The attention challenged Lincoln MKZ and the otherwise lovely Jaguar F-type are the worst offenders.
      Agent55
      • 10 Months Ago
      I wonder what price Audi would be able to get it down to for US sale? I see all these reactions to the conversion price, that's not the price it would necessarily be here folks.
        Scooter
        • 10 Months Ago
        @Agent55
        Seems like everyone wants to forget its part of Audi's "S" line. Not to mention its under the Audi namesake. The namesake alone commands a premium, then the "S-line" premium follows. Realistically, I can't see it being any lower than the early $30,000's.
      William Weisberg
      • 10 Months Ago
      Auchtung Audi managment! BMW has done well with its Mini in the U.S. and it is high time that you bring the Audi S1 to the U.S.. Now mach schnell!
      J.A. Smith
      • 10 Months Ago
      What a little fart bubble of a car. I don't care if it says Audi on it. It's hideous.
        Phontsolo
        • 10 Months Ago
        @J.A. Smith
        Funny. I think the opposites. Looks awesome to me.
      Brian Rautio
      • 10 Months Ago
      Enough with complaining about price tags. Europe is far more expensive than the US and you can't just run an exchange rate of a european car price and get a US price. This is priced 1k quid LESS than a GTI in the UK. If it sold in the US, it would be well under 30k, which is pretty fair if you ask me.
      RetrogradE
      • 10 Months Ago
      228hp isn't hot. . .it's tepid. I have a 2010 GTI w APR Stage 1 and it's adequate. I paid $21K for a CPO version and $599 for the re-flash (4 tunes). I can't see any sane person spending $40K+ on a 228hp Audi that looks like a friggin' Fiat Panda. I'd rather ride my mountain bike to work (and maybe I should).
        Neil
        • 10 Months Ago
        @RetrogradE
        don't forget it is smaller and lighter than a golf. it is competition to the mini, which the audi out powers.
        Matt Mossberg
        • 10 Months Ago
        @RetrogradE
        It's not $40,000! It's priced below what the gti goes for in the uk! And a lot of people would be tepid to get a tune because of warrenty issues. If the s1 was priced like it is in the uk or even 1g more, is take it over the gti because audi has a longer warrenty, it would stand out more, I like the looks of it better, and like the feel of an audi interior over a (still good IMO)gti interior.
          RetrogradE
          • 10 Months Ago
          @Matt Mossberg
          Dude, calm the fu** down. I know how the pricing works. Go back to making shotguns and leave me be.
      thedriveatfive
      • 10 Months Ago
      cool car but not enough power
      Scooter
      • 10 Months Ago
      Wow, that's quite a price tag. Who's buying these things? Its nimble, its moderately good looking, but dam, that's a gulp-worthy price tag.
        Hi
        • 10 Months Ago
        @Scooter
        For $20k, this would be a neat car. This price is ridiculous.
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