Porsche is expecting big things from its little Macan, with CEO Matthias Mueller announcing that not only is a sportier GTS model being considered, but that the CUV will almost certainly help push Porsche beyond its 200,000-unit-per-year sales goal three years earlier than expected.

"We're transferring the genes of the Porsche brand into a new market segment," Mueller said during a speech to kick off Macan production, according to Automotive News Europe. Macan demand should push the brand past 200,000 sales, Mueller said, confirming what we reported back in August. And if Porsche really has a hit on its hands, it is able to boost production of the sporty crossover beyond its initial capacity of 50,000 units, according to the brand's CEO.

Provided that the Macan is the success Porsche hopes it will be, Mueller hinted that the range could expand beyond the initial Macan S and Macan Turbo. "GTS versions have a tradition at Porsche," Mueller said. "We haven't made a final decision yet regarding the Macan, but I'm sure it makes a lot of sense."

A Macan GTS would certainly be an anomaly in the luxury CUV market. The closest thing the Macan has to a competitor is the Audi SQ5, which barely outguns the standard Macan S, let alone the 400-horsepower Macan Turbo. The arrival of a sportier, more agile GTS model could be all that's needed to allow the Macan to become the de facto small CUV for anyone that wants something sportier than the norm.


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  • 35 Comments
      Ron McCord
      • 10 Months Ago
      Tried to see this at the La Auto show. Tried means I tried to sit in one and take pictures but the Macan was the most mobbed vehicle at the show. This is going to be the top selling Porsche by a mile and will take Q5 sales, evoque sales bmw etc. You can have the porsche mystique with a practical and sport vehicle. No other Cuv is sporty the way this one is in performance. With all that said the Mercedes gla may have the best all around package as far as look, price, cache and practicality.
        carguy1701
        • 10 Months Ago
        @Ron McCord
        The Macan didn't seem like it was getting much attention at the Chicago show when I went, but it was the weekend. I plan on going back tomorrow or Thursday, so we'll see.
        Cayman
        • 10 Months Ago
        @Ron McCord
        I just saw the Turbo at the Philly car show two days ago, but they didn't have it unlocked. You're right, it had a lot of interest and everyone was saying how nice it looked (but it is expensive). The Macan, the Model S and the Stingray were probably the most popular non-exotic's there.
      SethG
      • 10 Months Ago
      The Mazda CX-5 is "the de facto small CUV for anyone that wants something sportier than the norm." The Macan will be the de facto small CUV for anyone that wants a Porsche. Let's be honest. The vast majority of Cayennes on the road are piloted by moms or dads who are happy to have a Porsche that is useful as a family vehicle and grocery hauler. Porsche buyers looking for true performance are still buying the 911, Boxter and Cayman. We can be certain that, just as they did with the Cayenne, after the first year or two they will introduce a base Macan below the S, that gets it's power from whatever engine is in the Q5 at that time. And that model is going to matter a lot more for hitting sales goals than a GTS will.
      express2day
      • 10 Months Ago
      Oh, how the market has changed. Even before the Macan comes out, Porsche is already getting more than half of their U.S. sales from sedans and SUVs which are segments they weren't even selling in before '02.
        Bernard
        • 10 Months Ago
        @express2day
        Station wagons and tall station wagons. Porsche is now a family car manufacturer. Saying that you "drive a Porsche" is no longer an indicator of great success and passion for performance, it just shows that you're a badge who_ _.
          Cayman
          • 10 Months Ago
          @Bernard
          Actually I think it says the exact same thing about a person as it did 30 years ago; absolutely nothing. Cars do not define people.
          Bradley Stevenson
          • 10 Months Ago
          @Bernard
          Cayman I agree although I think people's personalities draw them to certain cars
      Ross
      • 10 Months Ago
      Does anyone know why Porsche decided to produce an SUV that slots below a Cayenne rather than making a sedan that slots below a Panamera...? Wouldn't a sedan sell in greater numbers than an SUV? Or was this decision made based on platform availability? just curious...
      Kay Vee
      • 10 Months Ago
      About a month ago I got a thorough look and feel of the Macan at the Brussels auto show. Although I'm not too big a fan of SUV's/CUV's and the likes I have to say that the Macan looks mighty fine, and definitely better than the Cayenne, which I feel isn't very well proportioned. And then there's the interior, which is nothing less than superb, both in terms of looks and manufacture. It might be priced a bit above similar sized CUV's such as the Q5, Evoque and others, but to me it seems that the Macan is worth every cent of that difference in price. First of all there's the aforementioned construction quality and interior design, but then there's of course also the fact that it's a Porsche. Meaning you'll undoubtedly get a fair amount of the genes that make a Porsche a Porsche. In terms of sheer power it outruns everything that could be considered a competitor, but also dynamically it pretty much humiliates every opponent. And if you look at the reviews that have been published so far about the Macan, it is clear that Porsche fulfilled every promise they made about the Macan. Of course, the purists will probably hate it, because it's a SUV, because it shares it's underpinnings with an Audi, and because it's primary reason for existence is sales. But despite all that, the Macan really is a Porsche, and I don't doubt for even a second that Porsche will reach it's sales goals with this model. Whether you like it or not, a lot of people are more than willing to drop some extra cash for the badge alone, and Porsche knows that too of course, which they handily make us of. And from that point of view I think Porsche deserves big props, because they could just as well have made a 99% clone of the Q5, glued on the Porsche crest and put it to market, because sell it would anyway. But they didn't. They really put in a serious lot of effort to make the Macan worthy of their badge, and in today's economic climate that is a more than respectable feat. About a possible GTS flavor : of course it's gonna come. They'd be stupid not to. And surely the Macan GTS will arrive well before the Cayman GTS/R will, as the Macan is here to make big bucks, whereas the Cayman isn't. On the other hand, I like to believe that it's a good thing Porsche takes more time with the GTS/R version of the Cayman, it might just very well mean that Porsche is going to put in a lot more attention and effort for perfecting it than they will with the Macan. Because in the end, those in the market for a Macan aren't looking for the best handling, faster car, they're looking for bragging rights. And that's fine really, because it only means Porsche will have all the more money to invest in automotive dreams such as the 918 Spyder etc. I understand that self-declared Porsche aficionado's are disappointed with Porsche's recent ventures into other segments, but I think they're looking at it the wrong way. The more Macans and Cayennes Porsche sells, the better their real sports cars will be.
      Teleny411
      • 10 Months Ago
      I still don't get the sporty crossover thing... Why not get an awd sport sedan? Crossovers are so bulbous,
      Eta Carinae
      • 10 Months Ago
      I think VAG is hesitant to produce a midsize sedan for porsche because it will completely over shadow their A6 which is still trying to gain ground on the 5 series and E class.......but now that maserati has the ghibli.....Porsche might have to play its hand as well
      RetrogradE
      • 10 Months Ago
      I still think this Macan is badass, but I fit the demo. However, I can't see myself throwing down $$ for the GTS version, as cool as it is.
      BG
      • 10 Months Ago
      "allow the Macan to become the de facto small CUV for anyone that wants something sportier than the norm...." If someone wants sporty, would they lease (buy) a CUV? Isn't there something utterly absurd about this concept?
      SloopJohnB
      • 10 Months Ago
      Don't think so. Have you seen the maintenance schedule and repair cost of these cars? 200K+ additional sales probably not in the card with the income distribution in the US. If you want to drill a hole in your pocketbook, at least get a cayman or a 911.
        Cayman
        • 10 Months Ago
        @SloopJohnB
        I can tell you what the interval is for the 987's (Boxster/Cayman). It's every 20K miles. The 20K miles was around $700 at the dealer, 40K was $1100 at the dealer; I got both done for about 40% that at an independent shop. I haven't hit 60K yet, but think it's supposed to be around $1K at the dealer, or 400 at an independent. Oil changes are 15K or 20K miles depending on which generation (I just do every year which is well under 15K miles). So to answer your premise, the maintenance costs are higher than your typical car, but not prohibitively so.
        Mitch
        • 10 Months Ago
        @SloopJohnB
        I'm pretty sure they are referring to global sales...
        drew
        • 10 Months Ago
        @SloopJohnB
        Dad's first-gen Cayman S has been absolutely rock solid. 20k intervals, total maintenance costs less than their VW Touareg. No mechanical issues whatsoever in over 6 years.
        superchan7
        • 10 Months Ago
        @SloopJohnB
        Porsche will sell every Macan they make with a long wait list for the near future. Despite high maintenance costs, Cayennes and Panameras are everywhere. If you stay away from the heavy SUVs, lower level Porsche cars aren't that bad on the wallet. My Cayman hasn't been quite like a Camry, but it's not much more regular maintenance than, say, a BMW with a turbo-6. I get it serviced once a year at anywhere from $400-1000 depending on items needed (a service with spark plug replacement cost around $1100). Brakes are harder to swallow at around $2500. I did get a nasty power steering leak that would have been $3500 just barely out of warranty. I got a very reasonable amount of assistance on that one. Good tires are $1200 if you shop around, and that happens every 1.5-2 years for me. Porsches are among the most practical premium sports cars you can own. Nothing about it is significantly more costly than, say, a 335i that every Silicon Valley baby already has or wants.
      carguy1701
      • 10 Months Ago
      In before the purists with their cries of 'air cooled is best, water cooled sucks', 'get rid of the SUVs', etc.
      heavychevy
      • 10 Months Ago
      awesome, good deal porsche, go ahead and sell out like every other german car company, it started with one SUV! ... and then a wagon!
        ffelix422
        • 10 Months Ago
        @heavychevy
        Or they could follow your suggested idea and have been dead, (like many other car makers) some 10 years ago. Porsche is still great at doing what they do best. If your employer didn't change with the times-market-etc you would be unemployed. Give it a rest already.
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