Thriftmaster: Making of an Icon

We were big fans of the Icon Chevrolet Thriftmaster when it debuted at the 2013 SEMA Show (okay, we're kind of big fans of whatever Icon does). Its retro looks and beautiful craftsmanship combined with a brawny 5.3-liter V8 make it seem like a prime vehicle for summer's night cruise.

Now, Roads & Rides has taken an inside look at the Thriftmaster and interviewed the truck's designer (and Icon's CEO) Jonathan Ward. Besides showing off the matte-colored truck on one of California's famous winding roads, R&R takes a look inside Icon's facilities and talks to Ward about the meticulous design work that's gone into the retro-modded pickup, ranging from designing a font for the gauges to perfecting the truck's innovative infotainment system.

Scroll down for the entire video.