We were big fans of the Icon Chevrolet Thriftmaster when it debuted at the 2013 SEMA Show (okay, we're kind of big fans of whatever Icon does). Its retro looks and beautiful craftsmanship combined with a brawny 5.3-liter V8 make it seem like a prime vehicle for summer's night cruise.

Now, Roads & Rides has taken an inside look at the Thriftmaster and interviewed the truck's designer (and Icon's CEO) Jonathan Ward. Besides showing off the matte-colored truck on one of California's famous winding roads, R&R takes a look inside Icon's facilities and talks to Ward about the meticulous design work that's gone into the retro-modded pickup, ranging from designing a font for the gauges to perfecting the truck's innovative infotainment system.

Scroll down for the entire video.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Toyota Corolla
    MSRP: $16,950 - $22,955
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    Share This Photo X