A Missouri Ford dealership's Super Bowl weekend sale cost it big when the improbable happened. Hutcheson Ford ran a promotion from January 29 to February 1, called the Super Weekend Sale. The gist was, if any customer purchased a vehicle between those dates and either the opening or second-half kickoff of the big game was returned for a touchdown, the dealership would refund the purchase price.

In the dealership's defense, it seemed like a safe bet. According to the mathematicians, there was just a 2.5-percent chance of either half opening with a touchdown return. But that didn't stop Seattle's Percy Harvin from doing his part to ruin Denver's evening, returning the second-half kick for an 87-yard touchdown run. Twelve Hutcheson customers were eligible for refunds thanks to the return, with prices ranging from $10,000 to $55,000, according to Automotive News. The total amount shelled out by the dealership? $300,000.

"At least we're not like that furniture guy that lost $7 million," dealership marketing manager Kathleen Frazier told AN. We think it was a big success." The dealership did take out insurance to cover its losses, meaning the $300K won't come entirely from its pockets.

As for next year, the Super Weekend Sale will likely continue, but probably not under the same premise. "We wanted to do something that we could do on an annual basis," Frazier said. "While it may not be the same circumstances, we'll have the Super Weekend sale again next year." Scroll down for a video report from the local Fox affiliate.


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  • 20 Comments
      Doug Utz
      • 10 Months Ago
      Does anyone actually read the entire article? Those of you who's commented stating you're surprised they paid up, that you figured they'd try to wiggle out of it, blah blah blah - they purchased an insurance policy to cover this promotion. As others have accurately noted, this is a very common thing for businesses to do, when they have such large promotions or give-aways. Is it too tough to ask people to bone up on their reading comprehension?
      Jazzor
      • 10 Months Ago
      " The gist was, if any customer purchased a vehicle between those dates and either the opening or second-half kickoff of the big game was returned for a touchdown, the dealership would refund the purchase price" Then Percy Harvin happened... lmao! #owned. I can only imagine the owner of that dealership watching Harvin breaking tackles and heading home... His heart probably stop briefly lmaoooo!
        toddmccollam
        • 10 Months Ago
        @Jazzor
        If the dealer's insurance policy covered the entire promotion he would not have cared at all. The insurance premiums were sunk costs, IE that money was already gone. The only disappointment would be at the insurance company. Here we don't know if the policy was for the full amount, the dealer could take it out for a lesser fixed amount, a percentage, whatever he wanted to do.
      JohnR
      • 10 Months Ago
      Kudos to them for not trying to wiggle out of it.
      Riley C.
      • 10 Months Ago
      It's good that they kept up their end of the bargain, otherwise this could have gotten nasty.
      wat
      • 10 Months Ago
      Can someone explain to me why insurance covers the dealership's gambling?
        piggybox
        • 10 Months Ago
        @wat
        I guess the dealer bought some insurance to hedge the risk
        Tiberius1701
        • 10 Months Ago
        @wat
        Whenever a promotion of this kind is offered, by any business, a policy is purchased to cover possible winners. The coverage is not cheap and odds do figure in the cost of the policy.
        PTC DAWG
        • 10 Months Ago
        @wat
        You may be surprised at what you can buy insurance to cover..ever wondered how folks have big jackpots for hole in one shots etc?. But yeah, it is a special purchase...
        John Ward
        • 10 Months Ago
        @wat
        Their entire business model is gambles. They payout sometimes but most of the time they win. In most cases the insurance company makes a profit but in the event they do payout they have so many other "losers" that it doesn't matter. Insurance is basically like a casino with better house odds.
      Eggmania
      • 10 Months Ago
      Good for them for actually paying up. Knowing dealers you almost expected them to try to not pay up.
      bK
      • 10 Months Ago
      I think there was a furniture store that also lost a huge bet and paying back millions to the customers. These games are fixed, I would of jumped on a deal if somebody offered a bet like that locally.
      Gene Mack
      • 10 Months Ago
      Have you ever played in a golf outing? Did you think they bought those cars they were giving away for a Hole-In-One? Nope, there are promotional insurance companies and the rates are very cheap. For the Hole-In-One giveaways, the cost is related to distance and difficulty of the hole (which changes the odds of a hole-in-one), but I think you can give away a Cadillac for a Hole-In-One for about $200. Just think how much free publicity that dealership just got! More than covers the minuscule amount the probably paid for the insurance to run the promotion. That run-back was the best thing that ever happened to that dealership. Owner was probably jumping for joy!!
      kevsflanagan
      • 10 Months Ago
      The fact they did in fact make good on the "bet" if you will, shall help next year when they run a similar promotion. Every year in the Boston area a furniture stores runs a promo regarding the Red Sox. First year they did it they had a promo were they would pay for your furniture if the Red Sox won the World Series. Sure enough they won and they paid up. Now it is something silly like "if a Red Sox hits this sign before the play offs". They have made a great name for themselves doing this.
      gregmlr
      • 10 Months Ago
      You can insure stupidity?
      Lucky Stars
      • 10 Months Ago
      I won some good cash on the Seahawks. Denver one of most overrated teams I can remember. I bought a gaming computer. Check out War of the Vikings awesome game!
        Jazzor
        • 10 Months Ago
        @Lucky Stars
        " Denver/Manning one of most overrated teams/QBs I can remember. I bought a gaming computer." Fixed it for ya :P
      ragtopdodge
      • 10 Months Ago
      Improbable, but didn't Chicago do this in 2006 (Hester) against the Colts? I could be wrong. There was a CHev dealer here in Federal Way, WA who placed a bet where it had to give away cars if the Seahawks shutout the NY Giants. Good thing they had insurance too.
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