With a rich history of creating off-road worthy trucks and SUVs and a somewhat bland impression of its brand overall, Toyota has wisely created a line of TRD Pro Series vehicles to spice up its showrooms and newly engage customers. Debuting at this year's Chicago Auto Show before rolling into dealers this fall, the TRD-tuned vehicles include the 4Runner, Tacoma and Tundra, all with added rough-road gear and amped-up looks.

The TRD Pro Series trucks might end up, in many cases, as lifestyle accessories for outdoorsy types, but that doesn't mean they're all show. TRD springs and Bilstein dampers are set up for off-road performance, while skid plates will protect the softish underbellies of these would-be rock-crawlers. The trio all get lifted over stock height, as well, with two-inch gains for the Tundra and Tacoma (lovingly referred to as "Taco Supreme" in the Toyota press release), and an inch-and-a-half rise for the 4Runner.

We detailed all of the changes to the Pro Series vehicles in our original announcement post, and you'll also find more granularity of information in the Toyota press release below. Before you dive in, however, be sure to take in our set of live, action-packed images from the Chicago Show floor.
Show full PR text
Let's Get Dirty!

Toyota Kicks Up Some Dust with the All-New TRD Pro Series of Off-Road Vehicles


February 06, 2014
CHICAGO (Feb. 6, 2014) – Get ready to go where even roads fear to tread with the adrenaline-pumping TRD Pro Series from Toyota. Already favorites among serious off-roaders, the 2015 Toyota Tundra, Tacoma and 4Runner will get even more capable with these new, aggressive off-road packages designed by the experts at Toyota Racing Development (TRD).

Rising from the Desert
The TRD Pro Series arises from Toyota's storied off-road racing heritage, with numerous victories in the grueling Baja 500 and 1000 endurance races. Born from this experience in the desert, Toyota's terrain-conquering vehicles will help serious off-roaders go places they never dreamed possible.

Serious Specs for Serious Off-Roaders
The new factory-installed TRD Pro Series is aimed squarely at extreme off-roading enthusiasts who push their trucks and SUVs to the limit.

Available on 4X4 models of Tundra, Tacoma and 4Runner, all TRD Pro Series vehicles will be equipped with:
TRD Bilstein shocks with remote reservoirs
TRD-tuned front springs
TRD front skid plate
Unique front grille with "TOYOTA" badging (pays tribute to early iconic Toyota models)
TRD floor mats
TRD shift knobs
Black wheels
A hot new color, Inferno, is joined by Black and Super White, cool classics for off-road rigs.

Tundra Like No Other
In addition to the shared features, the Tundra TRD Pro will be equipped exclusively with:
TRD-tuned springs with 2" lift for the front of the vehicle
Decreased spring rate to improve ride quality over harsh terrain
All-black 18-inch alloy wheels with Michelin ORP tires
TRD dual exhaust system
TRD PRO quarter panel bed stamping
Unique interior seat color with red stitching
Unique instrument panel ornament insert

Taco Supreme
Building on the best-selling compact pickup in the industry, Tacoma TRD Pro beefs up and adds a little hot sauce with:
TRD-tuned springs with 2" lift for the front
Decreased spring rate
16-inch black beadlock-style wheels
BFGoodrich® All-Terrain LT265/75R16 tires
TRD Exhaust
Black TRD PRO badge

Rock Star 4Runner
Adding to its rock-crawling prowess, 4Runner TRD PRO will be exclusively equipped with:
1.5" lift for the front of the vehicle
1" of additional wheel travel
All-new 17-inch TRD all-black alloy wheels
Black TRD Pro badges
Black front and rear lower bumper accents
Street Cred On and Off-Road
The TRD Pro Series is the most-advanced yet in a long line of TRD packages for Toyota trucks that dates back to 1998 when the first Off-Road package was introduced for Tacoma.

TRD has been an in-house engine and chassis developer for successful Toyota racing activities around the world for nearly four decades. It also develops motorsport-derived accessories for Toyota, Lexus and Scion street cars and trucks. TRD's U.S. operations were first established in 1979 and are headquartered in Costa Mesa, Calif., with an additional facility in Salisbury, N.C.

The TRD Pro Series will start getting down and dirty in the fall of 2014.

Original Toyota Off-Road Game Returns!
Be the first to take the TRD Pro Tundra, Tacoma and 4Runner off-road and online by playing, Super Off Road™: TRD Pro Edition Presented by Toyota.

Choose your favorite TRD Pro model and put them to the test on the toughest, muddiest, most grueling online off-road track. Score power-ups, challenge friends and compete to beat the leaderboard. Visit www.ToyotaSuperOffRoad.com for more information.


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    • 1 Second Ago
  • 70 Comments
      wanderlust
      • 10 Months Ago
      The real tragedy is they killed off the FJ, 4 runner is gigantic and the front is bizzare. Also they limit the torsen center diff to limited models.
        jtav2002
        • 10 Months Ago
        @wanderlust
        The Trail version of the 4R is extremely capable. I'm certainly sad to see the FJ go, but if you want to talk about huge, the FJ wasn't exactly small.
      Khalifa
      • 10 Months Ago
      I love the a Tundra. Sure they are going to be great offroaders.
      citroen_2cv
      • 10 Months Ago
      Simple is beautiful.
      ffelix422
      • 10 Months Ago
      Vertical bar with Toyota name on grille should be on every Toyota truck.
      xhyundaiguy
      • 10 Months Ago
      Yeah, Toyota? My car can do what those trucks are doing! sigh.....
        • 10 Months Ago
        @xhyundaiguy
        [blocked]
      Eggmania
      • 10 Months Ago
      looks good. doesnt have the overcompensating for a small **** look you find on american trucks
        Aaron N
        • 10 Months Ago
        @Eggmania
        Oh look, you're inserting your foot into your mouth again.
      Walt
      • 10 Months Ago
      Suddenly there seems to be a lot of news coming out on Japanese trucks. I suspect they're in panic mode trying to blunt the upcoming Ford F-150. Sorry boys, but it's not going to work.
        zoom_zoom_zoom
        • 10 Months Ago
        @Walt
        You appear to be a bitter Ford fan because Ford can't compete with the Taco and the 4-runner any longer.
          carguy1701
          • 10 Months Ago
          @zoom_zoom_zoom
          Can't and won't. Can't, because the USDM Ranger ended production back in 2011 after soldiering on with minimal updates since the last major one in, what, 1997? Meanwhile, the Explorer has morphed into a crossover, like most of its competitors from back in the day. Also, Aaronm_mt, Toyota themselves admit that the Highlander outsells the 4Runner by a healthy margin, and of the 4Runners they DO sell, its safe to say that most don't venture off road. Won't, because even though there IS a Ranger for ROW markets, a vehicle that has gotten pretty good reviews, Ford says that it is too close to the F-150 in size. That said, I have a feeling that Ford's truck execs will be watching the market's reaction to the Colorado/Canyon very closely. If they are well received, expect to hear rumors about the Ranger returning, as well as Rangers in and around Dearborn and their proving grounds.
          • 10 Months Ago
          @zoom_zoom_zoom
          [blocked]
      jeffk
      • 10 Months Ago
      So Toyota is still making the TiRD?
        Malou H
        • 10 Months Ago
        @jeffk
        you are still trolling turd comments whats the difference.
      Cruising
      • 10 Months Ago
      Old school TOYOTA on the grill FTW!
        Jazzor
        • 10 Months Ago
        @Cruising
        Yup, nice throw back imo
        jtav2002
        • 10 Months Ago
        @Cruising
        Doing a custom grill with old school Toyota emblem is one of the most popular mods the Tacoma crowd does. Not sure why they don't just offer it from the factory (and to be honest, the custom ones look better than this IMO).
      JaredN
      • 10 Months Ago
      The lack of competition in the midsize pickup market has allowed Toyota to leave the Tacoma out on the market with few changes. Some fullsize pickups get fuel economy similar to the Taco. I hope GM's new midsize pickups are competitive and force Toyota to update the Taco.
        PM
        • 10 Months Ago
        @JaredN
        Unfortunately some fullsize trucks now get BETTER economy than the Taco.
      Wacko
      • 10 Months Ago
      I like the Taco and the 4runner, but that nose on the tundra, makes it look like a real turd. That's one ugly truck
      Andre Neves
      • 10 Months Ago
      Cute ramps. -Jeep
        Hernan
        • 10 Months Ago
        @Andre Neves
        Jeep does the same thing. http://www.okcautoshow.org/wp-content/uploads/2013/01/Camp-Jeep-Wrangler-on-ramp.jpg
        GR
        • 10 Months Ago
        @Andre Neves
        Feeling the heat? Try not to catch on fire, but I know that's hard with you guys. -Toyota
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