• Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
  • Image Credit: Brammo
The 2014 Brammo Empulse has made its official entrance and, as you can see by the photo above, it's looking just as sweet as ever. Perhaps even a tad sweeter. That's because it's done the electric-motorcycle equivalent of preparing for a high school reunion. Yup, it's had a bit of a make over.

There's no serious nip-and-tuck going on here, but there are actual improvements that see its already-great handling improved, its range ever-so-slightly increased and its top speed raised. For instance, it's gone on a diet and, at 460 pounds, weighs 10 lbs less than the original. Also, for 2014, its hoops come swathed in SportAttack 2 high-tech rubber from Continental to helped keep it glued to the road. Even the riding position is adjusted, at least on the Empulse R, thanks to a new tapered aluminum handlebar.


The view from behind the handlebars has changed, too.

The view from behind those bars has changed a bit too, with an updated dash now showing RPMs in analog and other info, such as speed and state of charge, featured on an incorporated LCD display. The boost in bling even extends to the battery brackets that are one of the bike's strongest styling cues. They've received a slight redesign and are now nickle plated for a more enduring shine.

Spec-wise, the 2014 is similar to the previous model year. This means the battery holds 10.2 kWh (9.31 nominal) and takes 3.5 hours to go from completely empty to slap full while plugged into a 220-volt power source. Range is given as 128 miles in the city, 58 miles on the highway and 80 miles combined. Its said to achieve an impressive 438 MPGe. While both the base Brammo and the R-spec have motors that peak at 40 kW (54 horsepower), the unit in the R features more torque – 66 pound feet versus 46.5 lb-ft – for snappier acceleration. They both feature a 6-speed gearbox and now top out at 110 miles per hour.

Despite the improvements, the price tags read the same: $16,995 for the Empulse and $18,995 for the Empulse R. For more details on the official press release, scroll down a bit further.
Show full PR text
Brammo Announces 2014 Empulse - the World's Fastest Electric Motorcycle in Serial Production.

Brammo is pleased to announce its 2014 Empulse and Empulse R. With its unique water cooled motor, six speed gearbox and integrated J1772 rapid charging, the Empulse remains as the market leader in the category.

A top speed of 110mph (177kph) and a 3kW onboard charger means the Brammo Empulse retains its crown as the world's fastest electric motorcycle in serial production both riding and charging.

The 2014 Empulse embodies many new and improved components making it an EV technology tour de force. Fully 10lbs of weight is removed from the Empulse, further improving performance, handling, and range.

With the ground-breaking IET integrated 6-speed transmission, the Empulse is able to translate its 90Nm (66 lb-ft) of electric motor torque to over 880Nm (650 ft-lbs) at the rear wheel. That's enough forward thrust to relegate direct-drive competitors to the rear view mirrors and compel the motorcycling press to compare the substantial performance to that of 650cc twin class motorcycles.

Of course performance isn't everything, and so the Empulse also boasts an impressive 438 MPGe (MPG electric equivalency) (.54 litre/100km-e) fuel economy, making the Empulse a smart move from a cost of ownership perspective as one of the cheapest motorcycles on the planet to refuel.

Craig Bramscher, Founder and CEO of Brammo said "Our customers expect Brammo to design and produce the world's most desirable, high performance electric motorcycles and that's exactly what we do." Bramscher continued, "Today's announcement underlines our commitment to listen to our customers and continually improve our products."

During 2014 the award winning Empulse and Empulse R will become available in the United States, Canada, Europe (including the United Kingdom), and in Asia. Brammo's ever growing dealer network and service capability ensure that our high levels of customer service will be maintained as the company scales up its international operations.

Brammo's new 100,000 sq ft (9290 m2) campus in Southern Oregon is home to the world's largest electric motorcycle facility, both the Brammo Power BPM15/90 battery packs and the 2014 Brammo Empulse are designed and assembled in Southern Oregon.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 14 Comments
      Dave
      • 11 Months Ago
      That's cool. But the range won't get you to Daytona and back. Or Laconia and back. Etc.
        Spiffster
        • 11 Months Ago
        @Dave
        The range should more than accommodate most commuters. I have a 2013 Empulse and I found that it gets me 65 highway miles. Im ready to take a rest after that much riding.
        Ricardo Gozinya
        • 11 Months Ago
        @Dave
        Range will go up, as the technology improves. As well as improved charging infrastructure. I don't see why people keep pointing out that they don't have enough range. It's like reviewers talking about the lack of wind protection on a naked bike, every time they review a naked bike.
        Abe
        • 11 Months Ago
        @Dave
        That's a good thing, since most daily rides are under the range of this bike. Put 100 miles of gas in your preferred vehicle and drive it on a normal day and see what happens.
      methos1999
      • 11 Months Ago
      Awesome, the Empulse R now has the performance of my SV650 with the price of a 1199 Panigale. Also what's with the author's trouble with terminology? "modest makeover" is an oxymoron, and "no serious nip-and-tuck" is a redundancy.
        protomech
        • 11 Months Ago
        @methos1999
        Along with the operating costs and noise of a pedal bike.
          Ricardo Gozinya
          • 11 Months Ago
          @protomech
          Operating costs are a lot higher than that actually. Tires, brakes, chain and lighting accounts for that, even on their own. The Empulse also has a 6 speed gearbox, which will require maintenance. Oh, and an electric motorcycle does make noise, significantly more than a bicycle will. EVs are great things, but overselling them with falsehoods doesn't do anyone any favors, except for those that hate EVs.
          Actionable Mango
          • 11 Months Ago
          @protomech
          Not the same operating costs at all. Motorcycle tires are very expensive and do not last very long at all. I did the math and was shocked to find out that tires actually cost me more per mile than gasoline.
          protomech
          • 11 Months Ago
          @protomech
          The nominal costs to operate an Empulse: Tires - $0.042/mile ($180 rear / 6000 miles + $140 front / 12000 miles) Electricity - $0.013/mile (120 Wh/mile * $0.11/kWh) Oil - $0.004/mile ($12/qt * 1 qt/3000 miles) Chain + lube - $.0025/mile ($50 / 20000 miles) All in, about 6.2 cents/mile. Typical operating cost for a pedal bike - significantly not counting "fuel" - are $0.025-$0.10/mile ($50-200 in annual maintenance for 2000 miles, per the source below). If you include the costs of fueling the human pedaling the bike - which is reasonable if you're talking about biking 10k miles/year - then the pedal bike will lose badly. http://www.vtpi.org/tca/tca0501.pdf So yes, it's in the same ballpark. (Note that I'm not including insurance - which notably only needs to be paid for the motorcycle - but also because it will wildly influence costs. Insurance costs could vary from $300/10000 miles to $1000/1000 miles, 3 to 100 cents per mile .. but generally speaking insurance is not a marginal cost)
          methos1999
          • 11 Months Ago
          @protomech
          Believe it or not I'm actually not a hater. I just want them to do better.
          JB
          • 11 Months Ago
          @protomech
          For a motorcycle to get to 20,000 miles without being totaled is a feat. Motorcycles are typically low mileage because they are not ridden as much. Enthusiasts ride all the time, but they may take them to the track and crash relatively safely. That is how I would ride.
      Abe
      • 11 Months Ago
      I'm a little amazed that Autoblog hasn't written about this new electric race series I've been working with, eMotoRacing. There's 10 races this year, much more than the FIM boondoggle. That being said, I'm mentioning it here. Its a part of AHRMA, in an exhibition class for the first year. (Its been mentioned as the making history side of historic racing for this organization) Check it out people, its easy and cheap to race, with relaxed rules for lots of innovation and stock classes for competitive racing as well. :)
        Ricardo Gozinya
        • 11 Months Ago
        @Abe
        Awesome! More racing only improves things for everyone. Best of luck to you, and the whole series.
        Ricardo Gozinya
        • 11 Months Ago
        @Abe
        Oh, and Autoblog really isn't the best place for race coverage of any kind. Might want to look to Asphalt & Rubber or, to a much lesser extent, Ride Apart.
    • Load More Comments