Mazda badgeWe focus a lot on what new cars are like to drive, but it's difficult on a one-week loan to really get a sense of what a car is like to live with. Sure, we try to recreate that sense with our long-term vehicles, but even after a year, it's impossible to know fully learn about a car, particularly in terms of reliability and cost of repairs. For 2014 model year vehicles, Kelley Blue Book has put together a list of the most affordable vehicles over a five-year period.

At the tippy top of the list are Mazda and Lexus, with the Zoom-Zoom automaker winning the award for best non-luxury brand. Lexus, meanwhile, was the most affordable luxury marque over a five-year period. It's interesting to note, though, that not a single Mazda won its segment in this year's awards.

General Motors did quite well, taking eight segments, including both the subcompact and plug-in segments, with the gas-powered Chevrolet Spark and Spark EV. The Chevy Camaro SS and ZL1 took the high-performance car award. Toyota was well represented, with five winners split between the main brand (Corolla, Prius C and Tacoma) and Lexus (LS and RX).

KBB's five-year cost-to-own analysis takes into account depreciation and fuel costs (the two biggest hits to a driver's wallet), as well as finance and insurance costs, as well as repairs, maintenance and state fees that come with a new model. To view the full list of winners, scroll down and take a peak at the official press release from KBB.
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KBB.COM ANNOUNCES 2014 5-YEAR COST TO OWN AWARD WINNERS

Mazda, Lexus Earn Second Consecutive Brand and Luxury Brand Wins for Lowest Projected 5-Year Ownership Costs

IRVINE, Calif., February 5, 2014 – The 2014 model-year vehicles and brands (in both non-luxury and luxury categories) with the lowest projected ownership costs were announced today by Kelley Blue Book www.kbb.com, the leading provider of new and used car information. These awards are based on Kelley Blue Book's 5-Year Cost to Own data for new cars for the initial five-year ownership period.

While depreciation (or loss of value) and fuel costs may be the greatest expense incurred in owning a vehicle, there are other factors that can have a significant impact on a consumer's pocketbook. Available on Kelley Blue Book's KBB.com, 5-Year Cost to Own information takes into consideration depreciation, expected fuel costs, finance and insurance fees, maintenance and repair costs, and state fees for new models.

Kelley Blue Book's 5-Year Cost to Own Awards, like all new- and used-car information provided by KBB.com, exist to help shoppers make more informed new-car buying decisions by breaking down typical ownership cost details and naming the brands and models with the lowest projected five-year total.

2014 5-YEAR COST TO OWN AWARD: BRAND
MAZDA

2014 5-YEAR COST TO OWN AWARD: LUXURY BRAND
LEXUS

2014 5-YEAR COST TO OWN AWARDS: BY VEHICLE CATEGORY

SUBCOMPACT CAR: Chevrolet Spark
COMPACT SUV/CROSSOVER: Jeep Patriot
COMPACT CAR: Toyota Corolla
MID-SIZE SUV/CROSSOVER: Mitsubishi Outlander
SPORTY COMPACT CAR: Hyundai Veloster Turbo
FULL-SIZE SUV/CROSSOVER: Ford Explorer
MID-SIZE CAR: Honda Accord
LUXURY COMPACT SUV/CROSSOVER: Buick Encore
FULL-SIZE CAR: Chevrolet Impala
LUXURY MID-SIZE SUV/CROSSOVER: Lincoln MKX
ENTRY-LEVEL LUXURY CAR: Buick Verano
LUXURY FULL-SIZE SUV/CROSSOVER: Buick Enclave
LUXURY CAR: Audi A5
MID-SIZE PICKUP TRUCK: Toyota Tacoma Regular Cab
HIGH-END LUXURY CAR: Lexus LS
FULL-SIZE PICKUP TRUCK: GMC Sierra 1500 Regular Cab
SPORTS CAR: Ford Mustang
MINIVAN/VAN: Dodge Grand Caravan Passenger
HIGH-PERFORMANCE CAR: Chevrolet Camaro SS/ZL1
HYBRID SUV/CROSSOVER: Lexus RX
HYBRID/ALTERNATIVE ENERGY CAR: Toyota Prius c

PLUG-IN VEHICLE: Chevrolet Spark EV


(2014 model-year vehicle's projected ownership costs are based on the average Kelley Blue Book 5-Year Cost to Own data for the initial five-year ownership period).

"­­New-car shoppers naturally want to know how much a car will cost upfront; however, sometimes an even more expensive car can actually save you money during the first five years of ownership," said Dan Ingle, vice president of vehicle valuations for Kelley Blue Book. "Kelley Blue Book's 5-Year Cost to Own information evaluates the other out-of-pocket expenses drivers will incur, which helps consumers choose the vehicle that fits them and their wallets best, helping save money down the road."

Based on analysis of Kelley Blue Book's 5-Year Cost to Own information for 2014 model-year new vehicles, Mazda and Lexus are the prestigious brand winners for the second consecutive year. In addition to a low average Fair Purchase Price and strong residual values across its full model lineup, Mazda is ranked among the lowest in fuel and insurance costs, making it the 2014 5-Year Cost to Own: Best Brand among all automakers.

Kelley Blue Book® Fair Purchase Price is the price shoppers typically pay a dealer for a new car, based on actual new-car transactions and adjusted regularly as market conditions change. Some of the models driving Mazda's success include the MAZDA3, MAZDA6 and CX-5. Despite an average Fair Purchase Price higher than several of its competitors, Lexus offers the lowest depreciation cost of any eligible luxury brand, thanks to strong residual values across its full model lineup. Lexus also ranks lowest in repairs and is among the lowest in fuel and insurance costs. Some of the key models contributing to Lexus' stand-out performance include the ES, IS and RX models.

Another notable 5-Year Cost to Own Award win includes the 2014 Buick Encore, which is this year's 5-Year Cost to Own: Luxury Compact SUV/Crossover category winner. The Encore beat out the Acura RDX and BMW X3 in all categories except maintenance and repairs. Encore offers depreciation costs 35.7 percent lower than RDX and an impressive 63.7 percent lower than X3. In addition, this year's 5-Year Cost to Own: Plug-In Vehicle category winner, the 2014 Chevrolet Spark EV, bests the Chevrolet Volt and Honda Accord Plug-In Hybrid in nearly all ownership factors. Spark EV not only offers the lowest state fees, but also the lowest insurance, outperforming Volt by 50.5 percent and is 22.6 percent lower than Accord Plug-In Hybrid.

Kelley Blue Book 5-Year Cost to Own information is developed using Kelley Blue Book® Residual Values to calculate depreciation costs. Kelley Blue Book calculates total ownership costs for new vehicles by applying a sophisticated valuation methodology along with critical financial data from third-party providers.

For more information about the 2014 5-Year Cost to Own Award winners, please visit http://www.kbb.com/new-cars/5-year-cost-to-own-awards/.

For more information and news from Kelley Blue Book's KBB.com, visit www.kbb.com/media/, follow us on Twitter at www.twitter.com/kelleybluebook (or @kelleybluebook), like our page on Facebook at www.facebook.com/kbb, and get updates on Google+ at https://plus.google.com/+kbb/.


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    • 1 Second Ago
  • 33 Comments
      Skylar Ross Toups
      • 10 Months Ago
      I've owned two Mazda3's the first being a 2007 which I bought new and it died at just over 200k miles, I blew the engine from a bad oil change, the wheels were seemingly expensive, but other than that the car was a trooper. I purchased a 2011 (new) Mazda3 after my first and I don't care for this one as much, it's been just as reliable (I haven't put nearly as many miles on it) but my mpg is down compared to my first and the feel of the car is off. I'd give the third generation a try because I do enjoy the brand and for me reliability has been outstanding.
      kal_elkal
      • 10 Months Ago
      Looks like it's the second year in a row that Mazda has won that accolade. The dealership I went to last year had that KBB award plastered all over the place. Looks like they'll be doing it again.
      MistyGreen
      • 10 Months Ago
      I'm glad for Mazda, but not only did none of their lineup WIN categories, but none of them were even mentioned in the top 3. Anyone else find that odd? Like kbb might have messed up somehow?
        MistyGreen
        • 10 Months Ago
        @MistyGreen
        Last year, the 5 won the minivans (I really don't see how this could've changed - it's WAY cheaper than its competitors), the Miata was 2nd in sports cars, and the Mazda2 was 3rd in subcompacts. They're all displaced this year. Weird.
      carguy1701
      • 10 Months Ago
      Good for both.
        • 10 Months Ago
        @carguy1701
        [blocked]
      knightrider_6
      • 10 Months Ago
      The three automakers with UAW won more categories that all other brands combined.
      MPLS612
      • 10 Months Ago
      I think people tend to have a misconception about Mazda. They are reliable, well built, inexpensive to maintain, and in most segments, the most fun to drive and best looking. I've been around Mazda's since 1999. It's amazing how far they have come since then. Keep up the good work Mazda.
      Call it as it is
      • 10 Months Ago
      Now that Mazda is no longer built on a Ford platform, it is doing much better.
        Brian
        • 10 Months Ago
        @Call it as it is
        Actually Mazda was the lead on Ford small and midsize vehicles for design. The current Ford Fiesta is based on a Mazda platform, (the Mazda2) the Ford Fusion was also based on a Mazda platform, (the Mazda6) and the European Ford Focus was based on the Mazda3 platform. The only platforms Mazda used that was based on a Ford design was the B-series truck, (Ranger) and the Tribute, (Escape). I worked for Mazda NAO for 15 years, so yes I can speak with authority on this subject.
          GR
          • 10 Months Ago
          @Brian
          Not to mention that Ford's Duratec 2.3 and 2.5 4 cylinders are based on the Mazda MZR engines. Ford still uses the Duratec 2.5 in the new Fusion and they are lucky they do since the new EcoBoost engines are unreliable. At least some of their Fusions run well on the older Duratec thanks to Mazda's engineering. However, Mazda got their V6 that's still used in the CX-9 from Ford. I had a 2005 Mazda3 with the 2.3 MZR engine. It was a great car, but the least reliable I've owned. It wasn't as durable as my Made in Japan Subaru and Suzukis. However, nearly all the problematic parts on the Mazda3 had 'FoMoCo' stamped on them. The new Mazdas should be much better since parting ways with the junky Ford parts bin.
        MPLS612
        • 10 Months Ago
        @Call it as it is
        It's been that way since 2009
      Patrick
      • 10 Months Ago
      The new Mazda 6 is brilliant. If I was in the market for a new car the 6 would be at the top of the list.
      miketim1
      • 10 Months Ago
      I have lost count of how many awards Lexus wins. Seriously good brand.
      icemilkcoffee
      • 10 Months Ago
      Mazdas should be selling a lot better than they are. All car journalists think highly of them. Car enthusiasts think highly of them. Too bad the general consumers never give them a second thought.
        MPLS612
        • 10 Months Ago
        @icemilkcoffee
        I agree. They just don't have the advertising funding that Toyota, Honda and Hyundai have. They rely more on the journalist and car enthusiasts, like you said. It seems there is a lot more hype surrounding them lately though. So that's a good thing. My opinion is Mazda is by far the best Japanese manufacturer. Best built, best looking, and best driving. It's sad that the general consumer is so stuck on thinking the others are such a better car, when everything says otherwise.
        rsxvue
        • 10 Months Ago
        @icemilkcoffee
        It's also because they haven't been able to keep up with demand. They're selling every car they can make! The new Mexico plant should help them in that area.
        Carmaker1
        • 10 Months Ago
        @icemilkcoffee
        I'd say that my parents and I have done a fair enough job in promoting the new Mazda 6 and 3 lately. Both of my parents who are doctors(mom's also a pharmacist), last March bought a SF White Pearl 2014 Mazda 6 GT to have as an auxiliary car(nanny, guest, etc.) Instead of it being used as such, they've frequently shared it amongst each other and reduced use of their luxury cars (XJ, 760Li, A8L W12,etc.) during the week. Due to this, a number of their patients and employees/colleagues have taken notice, become a bit inquisitive about it, and then shocked and impressed that it's a Mazda. At least four or five of these people exposed to it, bought either a new Mazda 6 or a CX-5 as a result. One of them, a nurse at my dad's clinic, replaced a late model Camry with a new Mazda 6 after seeing my dad in it last spring. I also persuaded an older cousin of mine in London (med-school graduate) to buy a new Mazda 3 2.2d Sport over a Peugeot 308 in December and he loves it. Word of mouth really helps get things out, as Toyota has benefited from this over the last 25-30 years.
        Carmaker1
        • 10 Months Ago
        @icemilkcoffee
        I forgot to mention, it was because of my convincing that they purchased the Mazda 6 in March 2013. Their last Mazda, was a 1991 626 (GD). A car I spent my early childhood in and will never forget.
      adam1keith1980
      • 10 Months Ago
      The Europeans seem to think that if you can afford their expensive "luxury" products, you are willing to buy new (so you have warranty), to pay for expensive maintenance and repairs, and to trade-in frequently. This is why Lexus is great. I am pretty sure that there is a lot of "rich" people who can afford to buy luxury cars, but they may not be prepared for the cost of ownership and inconvenience. With all the Lexus bashing on the internet, I wonder how many of them have really owned one.
        KandR
        • 10 Months Ago
        @adam1keith1980
        I'm in full agreement. Sinking time/money into something you've already purchased, to have it run like it should have, doesn't always sit with everyone. I've purchased vehicles from the brand a few times and do my own maintenance, which isn't very much. They've also had little to no issues and that speaks for quality of life, over anything. That said, online bashing is what the internet does. Thankfully, successful car companies aren't built on the framework of online opinions.
        MPLS612
        • 10 Months Ago
        @adam1keith1980
        I agree with a lot of what you are saying. The only thing with Lexus lately that makes me look the other way is styling. I can't get over the new front end. It's hideous. Just my opinion.
      TOTI
      • 10 Months Ago
      MAZDA IS THE SMALLEST OF THE CAR COMPANY AT PRESENT BUT THEIR PERFORMANCE AND RELIABILITY ASIDE FROM COST EFFECTIVENESS IS AS DEPENDABLE, MAZDA IS A COMPANY THAT LISTEN AND TEND TO CUSTOMERS SATISFACTION AND FEEDBACK.AFTER GAINING IT BACK TO JAPAN FROM FORD THIS COMPANY IS MAKING WAVES THAT 5 YEARS FROM NOW IT WILL GO FAR BEYOND A LOT OF THIS BIG COMPANY HAVE ACHIEVED IN SO MANY YEARS.
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