The Indian auto market is still small in relation to giants like the North America, Europe and China, but the emerging market is expected to become a global force in short order. General Motors considers it important enough to reveal this new Chevrolet Adra Concept crossover at the Delhi Auto Expo this week, suggesting the automaker will shortly take on the country's popular compact CUV market with a new entry.

The Adra Concept has been engineered specifically for the market at the GM Technical Centre-India in Bangalore. It has the large grille and headlights extending over the fenders that Chevrolet uses in many of its Southeast Asian vehicles, but it adds sharper creases, especially down the center, and incorporates a rear shape and overall tall wagon aesthetic very similar to the Kia Soul. The interior looks very modern, complete with a flat-bottomed steering wheel and a large center infotainment screen. Unfortunately, so far, Chevrolet isn't revealing any technical details about the little crossover.

The problem with the Adra is that at 4.2 meters (165 inches) in length, it misses out on the lower taxes India grants on vehicles shorter than 4 meters, models like the successful Ford EcoSport. Malaysian source Paultan predicts that it if it makes it to production, the Adra will likely be shortened to take advantage of the government's more favorable classification.

GM International Operations boss Stefan Jacoby says that concepts like the Adra, "represent our commitment to continue growing our presence in India." There is no word if the Adra will be go into production, but it looks production-ready to our eyes. Check out our galleries, then scroll down to read the official press details and see if you agree with us.
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GM India Launches New Chevrolet Beat Hatchback and Unveils Chevrolet Adra Concept

General Motors India today launched the new Chevrolet Beat hatchback and unveiled the new Chevrolet Adra concept vehicle in New Delhi at the 12th Auto Expo 2014. The models are among the 13 concept and production vehicles appearing on the Chevrolet stand at India's premier auto show.

"GM is proud to be showcasing an array of products offered by Chevrolet, one of the world's fastest-growing vehicle brands, at the Auto Expo," said GM India President and Managing Director Lowell Paddock.

"Many of the products on display were engineered locally to meet the unique needs and preferences of the domestic market. They represent our commitment to continue growing our presence in India," said Stefan Jacoby, GM executive vice president and president, GM International Operations.

Chevrolet Adra
The Chevrolet Adra concept SUV, which was developed entirely by Indian designers at the GM Technical Centre-India (GMTC-I) in Bangalore, is making its global debut at the show.

The Adra adopts traditional global Chevrolet design language while addressing local customer expectations to cater to the next generation of Indian car buyers. It offers all of the advantages of a traditional SUV – such as high ground clearance, exceptional all-around visibility, a high seating stance and generous interior space – in a compact package.

"The Adra is a major achievement for our local designers, who conceptualized and designed the model from the ground up," said Paddock. "It represents a new possibility for the fast-growing compact SUV segment."


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    • 1 Second Ago
  • 36 Comments
      Zoom
      • 10 Months Ago
      I think this would do quite well in the US. Bring it here!
      osamalama
      • 10 Months Ago
      Maybe I'll open up a McDowells
      mbukukanyau
      • 10 Months Ago
      Its about time. Chevrolet could use this in all its Global outlets, including north America, especially after the loss of the HHR, and lack of Cruze wagon or Cruze hatch.
      Larry Yerkes
      • 10 Months Ago
      Its a concept car not production ready! Why show the world your wears hide it underneath until ready to bring to market.
      wrestleprocbt
      • 10 Months Ago
      Wow so India like our gov't tries to tell us whats best for us as far as what to drive and how big a car should be whether we like it or not. Way to go capitalism. Gov't stay the F out of dictating our lives!
        throwback
        • 10 Months Ago
        @wrestleprocbt
        having driven in India, trying to restrict car size is a good thing.
        knowledgehurtsmyhead
        • 10 Months Ago
        @wrestleprocbt
        Education is a good thing, I'd recommend you work on yours.
        mapoftazifosho
        • 10 Months Ago
        @wrestleprocbt
        Have you been to India? You do realize that not every country is built like the US, right?
      Richard Trevino
      • 10 Months Ago
      Wow GM way to rip off KIA!!
        Todd Fleming
        • 10 Months Ago
        @Richard Trevino
        I have no issues with this, well a bit, but hey lets look at KIA for a moment, hummm lots of copied stuff there. So, I guess payback sucks.
          DK
          • 10 Months Ago
          @Todd Fleming
          "Wow GM way to rip off KIA!!"/Scion XB/Nissan Cube, which both came before the KIA...
      The Wasp
      • 10 Months Ago
      Looks decent enough to me -- too bad it won't make it to the US.
      john96xlt
      • 10 Months Ago
      It does look good, but it looks quite a bit like a Chevy rebadge of EcoSport. That's not really a bad thing, EcoSport is very successful. I wish both this and the EcoSport would come to the US as well.
        DK
        • 10 Months Ago
        @john96xlt
        This looks nothing like the Ecosport...
      Luke
      • 10 Months Ago
      Quick! Somebody shoot it! Put it out of its misery!
      Majerus
      • 10 Months Ago
      WTF just happened to chevy...
        Tone
        • 10 Months Ago
        @Majerus
        It created a small CUV for the international market. It also makes one of the best cars CR has ever evaluated...the 2014 Impala. The Silverado also just won 2014 NA TotY. It also unleashed the glorious Corvette Stingray and Z06 into the world. Yeah, that\'s what just happened to Chevy...
          Majerus
          • 10 Months Ago
          @Tone
          The corvette is a win, that thing looks sharp. This looks like **** much like the Silverado, and the impala is not one of the best cars ever tested, those best cars "ever evaluated" were the 2013 Tesla Model S along with the 1997 Lexus LS 460L.
      MrMonkaroo
      • 10 Months Ago
      The proportions on this car are way off...especially in the rear. It looks like the wheel arches are too small making the tires look out of proportion.
      Teleny411
      • 10 Months Ago
      The General is always late to the party & wears a ill fitting suit,,,
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