The five top-selling brands in the automotive industry are usually Ford, Toyota, Chevy, Honda and Nissan, in that order. This lineup emerged intact when counting a year's worth of sales for 2013, and there was no reason to expect it would change at the beginning of 2014. But it did. Thanks to surging sales of its all-new Rogue, Nissan managed to pull ahead of Honda to become the fourth best-selling auto brand in January 2014, selling 81,472 units (an increase of 10.41 percent compared to January 2013) to Honda's 80,808 (a decrease of 3.96 percent).

The Rogue led the way for Nissan, contributing an additional 4,880 units in January compared to the same month last year – a 54.5-percent increase for a grand total of 13,831 units. But the Rogue had help, with the Frontier pickup adding an extra 2,307 units (an 87.9-percent increase), the Juke an extra 1,081 units (a 45.8-percent increase), the Altima an extra 1,051 units (a 4.9-percent increase) and the Maxima an additional 983 units (a 32.9-percent increase). Honda, meanwhile, was hurt by falling sales of the Accord (down 13.9 percent) and Pilot (down 7.6 percent), and stagnant sales of the Civic.

Honda, however, should take pride in the fact that it's luxury division, Acura, outsold Infiniti, Nissan's luxury division, last month – 10,823 units sold to 8,998. That margin of victory was large enough to keep the parent company of American Honda ahead of Nissan North America for the month of January.


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  • 70 Comments
      Semislicks
      • 10 Months Ago
      It doesnt matter. in a decade VW will own those brands anyway. VW Group absolutely destroys everything on Europe. The new MQB Platform is the king. The new Seat Leon FR beat both new Mazda 3 and BMW 120 (although I like this one more) in driving dynamics. Cant wait for VW to dominate USA and put Government Motors to shame...
        mcc1975
        • 10 Months Ago
        @Semislicks
        In Europe, people don't give a damn about reliability. "Wow, that VW dash has a soft-touch surface? I'd buy this overpriced piece of **** over any sensible alternative!". That's how VW survives in Europe. Ahh, yes, also because of their "good quality and reliability" (the mantra in Germany over any VW product, despite any factual evidence proving otherwise)
          Semislicks
          • 10 Months Ago
          @mcc1975
          your ass is mantra. 2.0L TDI from Octavia RS, GTD or FR is currently the BEST diesel engine in production, Golf 2s engines have prooved time and again to be almost indestructable, Audi has currently THE BEST interior quality of ANY car. Plus look what VW did with Lamborghini, which went almost to historybooks thanks to american stupidity of Chrysler, not to mention they produce the FASTEST car on the planet that ISNT a kitcar with engine out of an aircarrier. You just pissed in your mouth. The only reliability problem VW had was 1.4L FSI but the new one is a peach. The only problem I have is that VW doesnt have mainstream RWD platform. And thats it. Look at the resale value of VW Passats and Audi A6s and then compare them to Chevys (Epica, Malibu) or Fords (Mondeo). That speaks more than anything. PULL YOUR HEAD OUT OF YOUR ASS!!!
        Alfonso T. Alvarez
        • 10 Months Ago
        @Semislicks
        So - VW is going to put itself to shame? You do know that VW is partially owned by the state of Saxony in Germany, right?
        lazybeans
        • 10 Months Ago
        @Semislicks
        The only thing VW dominates in America is repair bills.
          Semislicks
          • 10 Months Ago
          @lazybeans
          Tell that to numerous satisfied Audi and Porsche owners. Oh, and Bentley and Ducati owners aswell. Nice try kid, now go wash your daddys Silverado.
          Semislicks
          • 10 Months Ago
          @lazybeans
          Tell that to numerous satisfied Audi and Porsche owners. Oh, almost forgot Bentley and Ducati aswell. Nice try kid, now go wash your daddys Penisrado.
          Ridgie30
          • 10 Months Ago
          @lazybeans
          Typical reply from someone that hasn't owned a post-Mark 5 VW product...People are living in the past...The delta between the best and worst is pretty small in the real world...Actually the LEAST reliable car of 12 in our household since 2001 was an Acura TL-S (throttle body, tranny, etc all before 35k)...We've had 3 VWs > 2006-2011 model years and they are about the same reliability in the real world as our 2008 Toyota Highlander (it blow it's water pump at 48k miles) or 2008 Infiniti G35 (head gasket at 49,000 miles)...So the people that remember a friend's 1999 VW Jetta with a wonky power window are living in the past and/or just like seeing their comments online...
          Lar
          • 10 Months Ago
          @lazybeans
          Cannot upvote that enough, Lazybeans.
          lazybeans
          • 10 Months Ago
          @lazybeans
          OK, i exaggerate a little.. Here is an article from 2010. I ranks them in the bottle half..a slight improvement from years past. You experiences or friends/family experiences will vary, but facts are facts. J.D. Power gives the Volkswagen brand a dismal 2 out of 5 for overall dependability and correspondingly low ratings in "body and interior dependability" and "feature and accessory dependability." But Consumer Reports is a little easier on the automaker; it ranked Volkswagen 21 out of 33 total automakers surveyed. That isn't great, but it isn't terrible either; VW ended up ahead of Chevrolet, Mercedes-Benz and BMW overall. It's also an improvement over the last survey, which had VW ranked four spaces lower at 25. Read more: http://www.bankrate.com/financing/cars/are-volkswagen-reliability-concerns-well-founded/#ixzz2sQD6UrMh
      Henry
      • 10 Months Ago
      It's funny reading some of the comments here. At the end of the day, the question is are people buying what Nissan is selling, and do they feel that they got their money's worth? The answer is obvious because they are selling them whether it's the new or the old version, it does not matter. Their strategy seems to be working because they are moving metal. And if they are selling a lot of the old model, it does say a lot about the model itself. So, begrudge Nissan all you want, Consumers speak with their pocket books, and they have spoken here by all accounts, and still speaking by shear numbers.
      Worx2749
      • 10 Months Ago
      Another sport-ute-thingie that got hit with the Ugly Stick.
        Teleny411
        • 10 Months Ago
        @Worx2749
        They all have been touched by the Goddess of ugly.,,
      Radioactive Flea
      • 10 Months Ago
      Battle of the appliances. How sad.
        Timon
        • 10 Months Ago
        @Radioactive Flea
        What's sad is your comment, What is even the point of pointing that out.
          Susan
          • 10 Months Ago
          @Timon
          I think he is trying to point out what degree of dullness many drivers endure - or voluntarily purchase.
      Dfelix70
      • 10 Months Ago
      I find this article regarding Nissan's "victory" very funny. Nissan sells 9 car models to Honda's 5 and 9 SUV/truck/minivan models to Honda's 5. Nissan also sells commercial vans. It's actually almost embarrassing that Nissan doesn't lead Honda every single month.
      Avinash Machado
      • 10 Months Ago
      How many Altimas go to fleets versus the Accord?
        • 10 Months Ago
        @Avinash Machado
        [blocked]
      gary
      • 10 Months Ago
      Nissan has gained market share, but at what cost? Their incentive costs are far above Honda. They're hell bent on volume right now, but it seems short sighted. They're bottom-feeding on the customers who are loyal only to "The Deal." Next time around, they are only like to consider a Nissan the next time around if the discount/rebate/payment is better than Honda/Toyota/Hyundai. I'd rather have 60,000 profitable sales than 80,000 unprofitable ones.
      deman19901
      • 10 Months Ago
      I remember when Honda was both cutting edge and reliable. Now they are just reliable. I am at the point where I want more than just reliability. With that being said, my 4G TL will probably be my last Honda product. I might try to hold out and see exactly what the TLX will offer.
        Herman
        • 10 Months Ago
        @deman19901
        I hope to God you are not claiming Nissan is "cutting edge" and "reliable"!
          reader
          • 10 Months Ago
          @Herman
          More so than Honda. I had an '86 Civic - it was light years ahead of everything else in its class at the time. Now, Hondas are reliable, but boring. - their road manners are not nearly as sharp, and their formerly jewel - like engines are underpowered. Deman is spot on.
          Herman
          • 10 Months Ago
          @Herman
          so "reader" Are you here to claim that the Nissan Sentra is "light years ahead" of the Civic? The Sentra is exciting compared to a boring Civic? The Sentra has more "road manners" and is "sharp"? Looking at the Nissan Website, all I see is a 130hp option for a Sentra, and only in Sedan form. The Civic offers coupe and sedan, the Civic has a 201hp engine option, a natural gas option, a hybrid option. Yea, have fun in your "exciting" Sentra.
          Jakes
          • 10 Months Ago
          @Herman
          Well at least Nissan offers more sporty cars like the 370Z and GT-R, they are leading the electric car market with the Leaf what about the CrossGlider? Nissan is the brave brand out of japan's big 3 and for that they have my respect.
      Mark Smith
      • 10 Months Ago
      Gary obviously you don't know your market very well. The 2014 rogue has no incentives no special finance rate and the lease isn't subsidized with incentives or inflated residuals. It's the fuel economy , style , class leading cvt transmission , interior room and features like lane departure warning , power lift gate and many other features including the ride of the all new rogue. Do yourself a favor and go drive one
      davonte
      • 10 Months Ago
      Nissan can out sell Honda all it likes, in large part due to fleet sells. Nissan, just like the aforementioned Ford, Toyota, and Chevy, all have subsided to fleet sales which hurts residual value. So go ahead and buy their products now at a more appealing price now, give it a few years and you'll be crying when you cant get what you want for it. Honda does not sell fleet vehicles. Ever wonder why you could rent one from a rental company? The upper hand goes to Honda. Quality over Quantity.
        bullitt2605
        • 10 Months Ago
        @davonte
        Not! Our MDX has been a lot more problem prone than even our 03 explorer with 150k plus on it, and if it wasn't under warranty I would hate to think what the repairs would have cost. But believe what you want to get you through the day.
      VDuB
      • 10 Months Ago
      I've seen some new Rogues on the road and they are very sharp. They will do very well.
      Master Austin
      • 10 Months Ago
      Bad news is, Nissan caters to low credit score customers. I cringe to see how more desperate they will be for the rest of the year.
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