Backroad Gold

Not all reality television is a guilty pleasure. Sure, there's stuff like Keeping Up With the Kardashians and Real Housewives that give the genre a bad name, but some reality TV can be genuinely fascinating. Take this latest reality show, set to air tomorrow on the Travel Channel. It's called Backroad Gold, and as you can see from our handy headline, it promises to be a mix of American Pickers and car restoration shows like Chasing Classic Cars.

Starring Corky Coker (of Coker Tire and Honest Charley Garage fame) and his daughter, son-in-law and father, the show follows the team as they scour the land looking for "anything that's cool." This can include memorabilia like signs and gas pumps, as well as some very, very interesting barn finds.

Once the team discovers something worthwhile, it's bartered for, and then returned to Coker's base of operations – Chattanooga, TN. There, it's restored and then sold. So yes, it's like a lot of other reality shows out there, but we're guessing that this one will be decidedly more car-centric than some of the other programs that find something, make it pretty and then sell it. That's enough to get us to tune in, at least to check out the first episode.

Backroad Gold debuts on February 5 at 9:30 PM Eastern on the Travel Channel in the United States. Take a look below for the trailer and an official press release from the Coker Group and the Travel Channel, and then hop into Comments and let us know if you think this looks promising.
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BACKROAD GOLD SEARCHES FOR THE NEXT GREAT BARN FIND

All-New TV Series Hosted by Corky Coker Debuts Feb. 5 on The Travel Channel

Chattanooga, Tenn. (January 16, 2014) – The Coker Group, today announced an all-new TV Series, Backroad Gold, will debut on The Travel Channel, February 5 at 9:30PM ET. Backroad Gold follows antique car expert Corky Coker as he scours the highways, back roads and small towns of America, wheeling and dealing for hidden riches such as antique cars, motorcycles, trucks, gas pumps and road signs.

With more 40 years of experience in the collectible automobile industry serving as the President of The Coker Group, searching for these treasures is truly Coker's life-long passion, and his business.

Hunting for unique and long forgotten relics from years past is a family affair. Together with his expert team of restorers – including his father, Harold; son-in-law, Greg; daughter, Casey and head wrench, Hal – Coker buys, restores, and sells all finds from his shop, Honest Charley Garage, in Chattanooga, Tenn.

Backroad Gold is produced by Brentwood Communications International, Inc. for The Travel Channel. Brentwood Communications International, Inc., have produced hit shows including Overhaulin', Rides, Hot Rod TV, RU Faster than a Redneck and Rock My RV. For Brentwood Communications International, Inc., the executive producer is Bud Brutsman. For Travel Channel, the executive producer is Sean McKnight.

Backroad Gold airs Wednesdays at 9:30PM ET on the Travel Channel, beginning February 5.

About Corky Coker
In 1974 Corky Coker was handed the reins of his father's Chattanooga based B.F. Goodrich dealership. Although he didn't know it then, much of what Corky would do over the course of the next 40 years would define the vintage tire industry. He grew Coker Tire into The Coker Group and revived the iconic Honest Charley Speedshop. Corky is widely regarded as an expert on collecting and restoring antique automobiles and motorcycles. He speaks frequently regarding the collector car hobby, vehicle legislation, and the future of the automotive restoration market. Corky draws strength from his faith and family and believes in the principles and values of hard work that this country was founded on and applies them in every aspect of his life and business style.

About The Coker Group
The Coker Group is based in Chattanooga, Tenn. and is home to a family of brands that includes The Coker Tire Company, Honest Charley, The Great Race, Phoenix Race Tires, Specialty Wheel, Roadster Wire Wheels, Pro-Trac Tire Company, Coker Cycle Company, Chestnut Properties LLC, Wheel Vintiques, M & H Drag Tires, DragRaceTires.com, and Coker Collectibles. For more information on the Coker Group and its affiliates visit www.cokertire.com.

About Travel Channel
Travel Channel is a multiplatform travel lifestyle brand with the core mission of providing inspiring and compelling programming that takes viewers beyond their everyday destinations, making the unfamiliar familiar, whether it's around the world or around the block. A dual feed network that is also available in HD, Travel Channel is the world's leading travel media brand, and is available in over 94 million U.S. cable homes. Owned and operated by Scripps Networks Interactive (NYSE: SNI), Travel Channel has offices in Chevy Chase, MD, and New York, NY. Scripps Networks Interactive (NYSE: SNI) also owns and operates HGTV, DIY Network, Food Network, Cooking Channel and Great American Country.