The second of three spots produced by Fiat Chrysler Automobiles for this year's Super Bowl featured the all-new 2014 Jeep Cherokee. Aired during the game's half time show, the minute-long ad didn't strike as anything new or innovative from an automaker with a reputation for above average Super Bowl spots, but it did show the controversially styled Cherokee in the best light possible.

Called Restless, the commercial shows young, adventurous types doing the sorts of things that young, adventurous types do: surfing, skateboarding, cliff jumping, staring off into the sky with a pensive expression, etc. Scroll down to watch Restless for yourself and let us know in Comments if Jeep managed to hold your attention during half time.
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Chrysler and Jeep® Brands Air Videos "America's Import" and "Restlessness" During Super Bowl XLVIII

- Chrysler brand commercial features iconic American singer/songwriter Bob Dylan, who narrates apologue that celebrates "America's Import"
- Chrysler brand commercial introduces "America's Import" tagline specific to the all-new 2015 Chrysler 200 #AmericasImport
- Jeep® brand debuts "Restlessness" for all-new 2014 Jeep Cherokee; commercial speaks to the global human spirit and desire to "Go. Run. Act. Find. Dare." #StayRestless


February 2, 2014 , Auburn Hills, Mich. - Today, the Chrysler and Jeep® brands each introduced new commercials during Super Bowl XLVIII. The commercials appeared during halftime (Jeep brand) and third quarter (Chrysler brand) of the game.

Chrysler Brand's "America's Import"
The two-minute commercial reveals the new "America's Import" tagline for the all-new 2015 Chrysler 200. It features legendary American musician/singer/songwriter Bob Dylan – who in a collaborative first for the artist – not only appears in the commercial and provided one of his tracks, "Things Have Changed," but also narrates the apologue that celebrates "America's Import."

The commercial features gritty, industrial imagery from Detroit, providing glimpses of the men and women from past and present committed to building world class automobiles – including footage at Chrysler Group's renovated Sterling Heights Assembly Plant (SHAP) – interspersed with bold American imagery covering the nation's most iconic paved roads, beaches, diners and other well-known personalities including Dylan himself (past and present), James Dean, Julius Erving and Marilyn Monroe.

The spot also features footage of Dylan filmed in the greater Los Angeles area, in the new Chrysler 200, and in iconic surroundings suggested by the songwriter, including the Bradbury Building (the city's oldest landmarked building).

In the commercial, Dylan echoes an honest, pure and poetic recant of America's can-do spirit, admiring, and celebrating the role the automobile and those who make it have played in its history. Narration includes the following:

"America's Import"
Is there anything more American than America?
'Cause you can't import original.
You can't fake true cool.
You can't duplicate legacy.
Because what Detroit created was a first
and became an inspiration to the... rest of the world.
Yeah...Detroit made cars. And cars made America.
Making the best, making the finest, takes conviction.
And you can't import, the heart and soul, of every man and woman working on the line.
You can search the world over for the finer things,
but you won't find a match for the American road
and the creatures that live on it.
Because we believe in the zoom,
and the roar, and the thrust.
And when it's made here, it's made with the one thing
you can't import from anywhere else. American...Pride.
So let Germany brew your beer,
Let Switzerland make your watch,
Let Asia assemble your phone.
We...will build...your car.

Viewers can keep up with the excitement by following #AmericasImport on Twitter and Instagram. The broadcast commercial can be viewed at the Chrysler brand's official YouTube site.

The Chrysler brand's "America's Import" was created in partnership with Global Hue's offices in both New York and Detroit.

Jeep Brand's "Restlessness"
The sixty-second "Restlessness" continues the all-new 2014 Jeep Cherokee launch and the brand's "Built Free" advertising campaign which launched in October 2013. Dimensionalized through the lens of those who embrace a restless spirit, coveting what life has to offer in a continuous pursuit of adventure, the commercial furthers the story of those who refuse to sit still. Set to breathtaking footage, the commercial captures the Jeep Cherokee as it is juxtaposed with vibrant images of humanity that illustrates the simple yet impactful moments that the restless seek. The narration begins with:

Are you among the restless many?
Each tick of the old clock,
a reminder, that stillness is what actually kills us.
When the walls close in, do you climb out?
When the road ends, do you go on?
Restlessness starts with an itch.
And ends in progress.
It is your ambition refusing to be bottled up.
Begging for a little blue sky time.
Genetics have a voice that you can only deny so long.
They scream "GO. RUN. ACT. FIND. DARE."
Where you go when you have the itch is free will.
How you get there, is why we made the new Cherokee.

The Jeep brand, in creating a conversation with consumers, reiterates an important question from the spot, are you among the restless many? It invites them to celebrate their "Restless" spirit through their stories, their journeys and their discoveries through Twitter at #StayRestless. The broadcast spot can be viewed at the Jeep brand's official YouTube site.

The Jeep brand's "Restlessness" was created in partnership with Dallas-based The Richards Group.

2015 Chrysler 200
The all-new 2015 Chrysler 200 competes in the mid-size sedan segment, one of the largest segments in North America, with more than 2 million sales annually. Roughly one of every six new vehicles sold in the United States is a mid-size sedan. The 2015 Chrysler 200 is available in four different models in the United States and will arrive in volume in dealer showrooms in the second quarter, 2014. Customers can choose from the 2015 Chrysler 200 LX model, Chrysler Limited model, Chrysler 200S model and the premium Chrysler 200C.

The all-new 2015 Chrysler 200 sedan will offer consumers 11 different exterior color choices from which to choose: Velvet Red Pearl Coat, Lunar White Pearl Tri-coat, Phantom Black Pearl Tri-coat (late availability), Vivid Blue Pearl Coat, Crystal Blue Pearl Coat, Granite Crystal Metallic Clear Coat, Luxury Brown Pearl Coat, Billet Silver Metallic Clear Coat, Black Clear Coat, Bright White Clear Coat and Ceramic Blue Clear Coat (late availability).

The 2015 Chrysler 200 is designed, engineered and built with pride in Michigan.

Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded in 1926.

Whether it is the groundbreaking, bold design of the Chrysler 300 or the family room on wheels functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go® seating and storage system on the Chrysler Town & Country and the fuel-saving Fuel Saver Technology in the Chrysler 300.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

About the 2014 Jeep Cherokee
The all-new 2014 Jeep® Cherokee completely redefines the mid-size SUV segment, delivering legendary Jeep 4x4 capability, a segment-first nine-speed automatic transmission, fuel economy improvements of more than 45 percent (versus the outgoing Liberty model), superior on-road ride and handling, a cutting-edge, revolutionary design, world-class craftsmanship, class-exclusive technology and more than 70 advanced safety and security features. The Jeep Cherokee is set to delight consumers both on the road and on the trail.

Jeep Brand
Built on more than 70 years of legendary heritage, Jeep is the authentic SUV brand with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup includes Cherokee, Compass, Grand Cherokee, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all Jeep models are sold outside North America – and all are available in right-hand-drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.

About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 to establish a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, SRT, FIAT and Mopar vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group's culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat's complementary technology that dates back to its founding in 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Grand Cherokee, Dodge Dart, Ram 1500, SRT Viper and Fiat 500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.


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    • 1 Second Ago
  • 27 Comments
      09GT
      • 10 Months Ago
      I have a stock 2001 XJ Cherokee that I take off-road 2-3 times per year. With only AT tires (incidentally, same Firestones as the new Cherokee), tow hooks, and skid plates added I go everywhere the lifted Wranglers go with only needing to be towed once. My XJ has some advantages (live axles, lighter weight) but the new Trailhawk has a serious advantage over any stock XJ in its locking rear diff. When I have trouble off road, it's usually because one rear wheel doesn't have grip (even if it's in contact) so the power goes there, and it just spins. To me, a locking rear diff would be more advantageous than the live axles) . Bottom line - I would not hesitate taking the new Cherokee anywhere I've taken my XJ.
        Paco
        • 10 Months Ago
        @09GT
        I would take a KL Trailhawk anywhere I took my XJ. They are very impressive. The only thing the XJ fans don't like is that the platform on the new Cherokee isn't easy to modify. The XJ was built to be light like a car and as capable as a truck, not to be geared for offroading by the 2nd or 3rd owner. The new Cherokee fits that description. The JK Wrangler will be produced from 2007-2018 and there will be aftermarket parts available for a long time after that.
      r53CooperS
      • 10 Months Ago
      Just test drove a base 2.4l and a v6 trail hawk. The 4 cyl is noisy and underpowered. The lower stance makes you feel like you're driving a wagon. V6 trailhawk? Smooth power, quiet, gutsy, and nice ride. Even with it's "lift" it only sits as high as my 06 Hyundai Tucson. Its a nice truck, but for $30k+ I'd rather get a GC.
        09GT
        • 10 Months Ago
        @r53CooperS
        A $30k Grand Cherokee gets you AWD only, no low range or terrain select. Your Tuscon doesn't have the option of a low-range transfer case or locking rear diff, so even if the ground clearance is the same, the Trailhawk would be much better in the rough. I like that Jeep is giving two versions of the Cherokee - one to battle RAV4-Escape-CRV and one for people who may take it off road.
          r53CooperS
          • 10 Months Ago
          @09GT
          I really don't think the Tucson is any competition, I'm just commenting on how low the base Cherokee is. I'm glad to see the costumer having a choice. The Trailhawk I drove was just about $35k, and for that you could get a Laredo E with Quadra-Trac II (low range) at $34,685.
      Hernan
      • 10 Months Ago
      I think the Cherokee looks badass. Controversial, strange, but very cool.
      rskeate1965
      • 10 Months Ago
      Hernan, you probably liked the K-car too. Bad ass, wow. Suppose PeeWee Herman is a cage fighter too.
      FutureDoc
      • 10 Months Ago
      Saw one driving on the interstate. Ugly. No way around it. Even the wife thought it was just terrible. The overall shape is not bad, but it is like they tried to stretch some other vehicle's skin over it and it did not fit.
        Teleny411
        • 10 Months Ago
        @FutureDoc
        Show stopping ugly-apparently some people like it though.
      RetrogradE
      • 10 Months Ago
      What's a Chrysler? Never heard any (relevant) news about this marque.
      Dark Gnat
      • 10 Months Ago
      Note that at 0:47 (same as title shot) the camera is tilted to make it look like the terrain is steep. You can tell by the angle of the plants. The path was basically level (in terms of lateral incline) so it's not doing anything special. Quite misleading, and I wish car makers wouldn't do that.
        Tristan Bauer
        • 10 Months Ago
        @Dark Gnat
        I have to ask though, did you notice the passenger side wheel lifting off the ground? The rear. Either it just climbed an epic hill and is now on flat terrain, or, you're wrong and it's actually coming down a steep(ish) grade. In either scenario, impressive breakover angle for a FWD car based CUV.
          zack_falcon
          • 10 Months Ago
          @Tristan Bauer
          It's coming down a grade, made to look even steeper than it really is. The wheel lift you mentioned is nothing noteworthy; The KL is equipped with independent suspensions (McPherson struts in front, multi-link in the back) all around. It wouldn't take much to get wheel lift. Now if it had solid axles, and one wheel lifts, then you've got trouble. The KL's breakover angle is impressive compared to most CUV's - but strangely, the Jeep Patriot bests it at 23.7 degrees (to KL's 22).
          Dark Gnat
          • 10 Months Ago
          @Tristan Bauer
          The hill I could buy, but but to me it's obvious that the camera is tilted to make it look like the path is laterally inclined.
        09GT
        • 10 Months Ago
        @Dark Gnat
        You can NEVER tell angles from pics. I've taken pics off very steep inclines while off roading only to show them to my brothers who respond with "so what?". It doesn't translate. Likewise, not every plant grows vertically- they will grow horizontally if that's where the sun is!
      • 10 Months Ago
      [blocked]
      Avinash Machado
      • 10 Months Ago
      The looks are growing on people.
      Chris Burns
      • 10 Months Ago
      Loving the new Cherokee so far. And the commercial was pretty good too
      bgruia
      • 10 Months Ago
      Is it just me, or did they edit the clip to black out the lower set of front lights? They did that a couple of days after releasing the first official pictures (and that is how I was able to notice the difference).
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