Long-struggling Mitsubishi Motors is reportedly preparing for a changing of the guard at home. According to Reuters, Osamu Masuko will step aside in favor of Tesuro Aikawa, currently the company's managing director. Masuko won't be leaving the fold entirely, however – he will take the role of chairman, displacing Takashi Nishioka, who will resign. The shakeup has not been confirmed by Mitsubishi, but word is that the changes will take effect April 1.

Mitsu's US troubles are no secret, but the brand's struggles in its home market haven't been quite so publicized. The company was bailed out by other arms of the Mitsubishi empire, and it just raised $2 billion this month to buy back preferred shares that were issued during the bailout. Masuko served as president for nearly ten years, during which the brand's US efforts utterly stalled out, recalls cropped up in Japan and an alliance with Daimler (which was DaimlerChrysler at the time) disintegrated.

According to Reuters, establishing the kind of alliances that will allow the brand to grow, such as its tie-up with Renault-Nissan, are key to Mitsu's long-term success. The thought is that an alliance will allow the brand to come up with some innovative models that won't be compromised by its lack of production scale. It looks like Aikawa has his work cut out for him.


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  • 19 Comments
      Broady Cats
      • 11 Months Ago
      Yes, hopefully they will start kicking butt with new better looking cars. They need to use their full potential.
      manure
      • 11 Months Ago
      I would like to see Mitsubishi team up with Subaru or Mazda, preferably Mazda and acquire Saab or Volvo as well. Mazda proved you can inject life into a brand just by making correct design and production decisions.
        icemilkcoffee
        • 11 Months Ago
        @manure
        Please- keep those loser brands away from Mazda.
          manure
          • 11 Months Ago
          @icemilkcoffee
          Mazda's brand is no better! But they have great people there, that's all I was trying to get at
        Teleny411
        • 11 Months Ago
        @manure
        I see what you are saying. Jaguar also seems out of the global partner loop, although I'm not sure where they could find synergy.
      notferris
      • 11 Months Ago
      I'm a bit perturbed by the questionable quality (apparent lack of research, possible bias) of the post. With the exception of 2008 (Global Financial Crisis) Mitsubishi Motors (globally) has been profitable since 2006. http://www.mitsubishi-motors.com/content/dam/com/ir_en/pdf/irtop/2013/Consolidated_Financial_Summary.pdf US operations were profitable in 2006, then went into the red, but are now projected to be profitable again starting this Fiscal year (ending 3/31/14). http://www.mitsubishi-motors.com/en/corporate/ir/finance_result/financial/pdf/070426-5.pdf http://www.autonews.com/article/20131122/OEM/131129940 Further, Masuko started at Mitsubishi in 2005, which is after DCX pulled out and well after the recall scandals (2000 and 2004). Masuko actually had a strong product plan for the U.S. in 2007 as can be seen with the companies Concept ZT and Concept RA (which were slated as Galant and Eclipse replacements respectively). The 2008 Global Financial crisis forced Mitsubishi's hand to re-focus their efforts on emerging markets where they had a stronger brand position and lower cost of sales (i.e. ASEAN & BRIC).
        Tourian
        • 11 Months Ago
        @notferris
        Don't bother. Autoblog has a hard on for slandering Mitsubishi every chance they get. These facts mean nothing to them.
          carguy1701
          • 11 Months Ago
          @Tourian
          >baaawwwww I don't like the facts so I'll make stuff up How much is Mitsu paying you to post here?
      Freereader
      • 11 Months Ago
      Before Osamu Masuko became a president of Mitsubishi motors, all presidents kept changing every year. Only Osamu Masuko managed to stay with Mitsubishi for 9 years in a road and didn't let the company to disappear from the world's market. Thank you Osamu Masuko for your hard work.
      djrroar1
      • 11 Months Ago
      Mitsubishi Motors just had it's best financial year ever.
      Teleny411
      • 11 Months Ago
      They need some solid vehicles and not the goofy looking prototypes they've shown recently. No more Soviet inspired products like Mirage. Revisit Their solid line-up of the late 1990s,
      Dmitriy Markelov
      • 11 Months Ago
      I wish I could royally screw up at work for a decade and then become chairman of the board.
      _M7_
      • 11 Months Ago
      finally !!! when you are not able to keep up selling and production.....and also unable to make new cars, U must quit.
      prighello
      • 11 Months Ago
      What happened to seppuku?
      martynmcgee
      • 11 Months Ago
      Goodby Mitsubishi ..........hatchbacks and all ...............................
      Cruising
      • 11 Months Ago
      Hopefully the Renault Samsung car will be beneficial for them. As a import brand in the US you need good sedans to stay in the hunt. It's ludicrous how old the last Galant was and they were still offering it for sell. The Lancer is also long in the tooth and only seems to appeal to a few. They just spent way to much time doing nothing as the rest of the industry has been passing them by which is unfortunate because they have great recognizable brand names just not the competitive products.
      KC
      • 11 Months Ago
      WooHoo!!
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