• Image Credit: Volkswagen
  • Image Credit: Volkswagen
  • Image Credit: Volkswagen
  • Image Credit: Volkswagen
  • Image Credit: Volkswagen
  • Image Credit: Volkswagen
  • Image Credit: Volkswagen
  • Image Credit: Volkswagen
  • Image Credit: Volkswagen
  • Image Credit: Volkswagen
  • Image Credit: Volkswagen
  • In January of 1949, a Volkswagen “Type 1,” or Beetle, was shipped to New York City by Ben Pon, Sr., a Dutch businessman and the world’s first official Volkswagen importer. 
  • Image Credit: Volkswagen
  • In January of 1949, a Volkswagen “Type 1,” or Beetle, was shipped to New York City by Ben Pon, Sr., a Dutch businessman and the world’s first official Volkswagen importer. 
  • Image Credit: Volkswagen
Although the existence of the Volkswagen Beetle dates back to the early 1930s, it wasn't until 1949 that the first of what would turn out to be millions would find its way to the US. Sixty-five years ago this month, Dutch businessman Ben Pon, Sr. brought the first Beetle – or Type 1 – to the US, and Volkswagen is marking the occasion not with a special edition, but with a small gallery of images showing a gorgeous '49 Type 1 alongside a 2014 Beetle.

In that first year, only two Beetles were sold in the US, but just 20 years later, the car had become the face of a generation, selling 423,000 units in 1968 alone. Even though that's about 10 times as many Beetles sold in 2013, the bubbly hatchback remains one of the more popular vehicles in VW's lineup. Scroll down to read VW's informative press release marking the Beetle's 65th year in the US, and be sure to check out the great photographs, too.
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THE VOLKSWAGEN BEETLE CELEBRATES 65 YEARS IN THE UNITED STATES
Jan 30, 2014

The first VW Beetle arrived in the United States in January 1949. Since then, more than 5.5 million Beetle models have been sold in the U.S., in three distinctive designs

Herndon, VA, January 30, 2014 – This month, the Volkswagen Beetle celebrates 65 years since it first arrived in the United States. In January of 1949, a Volkswagen "Type 1," or Beetle, was shipped to New York City by Ben Pon, Sr., a Dutch businessman and the world's first official Volkswagen importer. That car-and another, subsequent Beetle- found buyers the same year, marking the first time that Volkswagen vehicles were sold in the United States.

A cultural touchstone for an entire generation and one of the most iconic cars in the world, the Beetle led to the establishment of the first Volkswagen of America headquarters in Englewood Cliffs, N.J., in October 1955. In 65 years, Volkswagen has grown from selling two Beetle models in the U.S. to a brand that offers 11 different models that are sold by 644 dealers. In 2013, Volkswagen sold 407,704 vehicles, its second straight year of selling more than 400,000 vehicles and the first time this feat had been achieved since the 1970s.

By the mid-1950s, more than 35,000 Beetle models were on the road, and by 1960, nearly 300,000 had found buyers. Americans were not only drawn to the affordability and practicality of the early Beetle, but were so charmed by its unique design, its size, and its fuel economy that they'd forged an emotional bond with the cars.

"Since its arrival in the United States 65 years ago, the Volkswagen Beetle has preserved its reputation of being more than just a car, but a symbol of uniqueness and freedom," said Michael Horn, President and CEO of Volkswagen Group of America. "The Beetle has become part of the cultural fabric in America and we are proud that its rich heritage continues to live with fans around the States."

From custom paint jobs to open-top Dune Buggy bodies, the Beetle fit perfectly into the counter-culture of the 1960s. By 1968, as many as 423,008 Beetle vehicles a year were being sold in the United States. In 1977, the last "Type 1" Beetle rolled off the production line in Wolfsburg, Germany. Volkswagen introduced the New Beetle in 1998, a vehicle that paid styling homage to its predecessor, although its engine was water cooled rather than air cooled, and mounted at the front rather than at the rear.

Redesigned for just the second time in history, the third-generation Beetle entered the U.S. market in 2011. While staying true to its roots, today's Beetle would be unrecognizable to buyers in the 1950s, thanks to its combination of powerful and fuel-efficient engines, sure-footed handling, and myriad technology and safety features. In addition to being fun-to-drive, the 2014 Beetle earned a 5-star Safety Rating from the Government's New Car Assessment Program (NCAP).

The third-generation Beetle sold more than 43,000 units in the United States in 2013, making it one of the most popular vehicles in the Volkswagen family, and a leading player in the market for two-door specialty coupes and convertibles.


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    • 1 Second Ago
  • 16 Comments
      Zaki
      • 1 Year Ago
      That classic still looks good.
      thecowfers
      • 1 Year Ago
      Split window nirvana!
      Teleny411
      • 1 Year Ago
      I actually like the first gen New Beetle-looked less stretched. But the original is the best. By far..,.
      Bryan Lund
      • 1 Year Ago
      I'd love me an old-school VW Bug, they're just so cool!
      icemilkcoffee
      • 1 Year Ago
      They should celebrate the Beetle's birthday in Mexico. Here in the US, the Beetle was off the market for a good 20 years or so. In Mexico the air-cooled Beetle was produced and sold all the way to 2003, so there was no discontinuity between the old beetle and new.
      Jesus!
      • 1 Year Ago
      Here we go throwing around that "gorgeous" word again. Same guy that found the 3 gorgeous? Anyway, how is the title accurate if the Beetle was not even sold here for what 15-20 years?
        jupiterzone
        • 1 Year Ago
        @Jesus!
        Always with the negative remarks, Jesus...Wow...Look: to each their own. He found it "gorgeous"...let it be. That's his groove, so no need to knock it. Your ignorance shows: there are many VW clubs across America which honor the original Bug...many collectors out there who renovate and drive their original Bugs...they're proud of them and I don't blame them. The original air cooled Bug was and still is a classic, just so you know. Get your facts straight and know what you're talking about before uttering rubbish. AladdinSane
          Jesus!
          • 1 Year Ago
          @jupiterzone
          Please explain to me what facts I have incorrect? My point is seems like the word grogeous is thrown around on just about anything these days. Am I not entitled to my opinion? And good for the clubs, the Mustang has the same, your point? Only difference is the original Mustang actually is gorgeous. Now the only other thing I mentioned is the years sold, which I know I am correct on as the car had a good long abscense from our market. Now just because I do not agree with something does not mean I am negative, it means I have a different opinion. Last time I checked, thats a freedom we enjoy here. Or do you and Obama want that taken away as well?
      bobbylightbryant
      • 1 Year Ago
      Best car ever!
      J.
      • 1 Year Ago
      Too bad VW has let their quality fall to such abysmal levels.
      jupiterzone
      • 1 Year Ago
      @ Jesus! I have read other posts from you elsewhere in AB and rarely do you have a positive thing to say about anything...of course you're entitled to your opinions, but your opinions are always against the grain, so to speak. Bringing Obama into your reply only proves my point: you continue to play the oaf. Case closed...No more debate on my part. Rant and rave all you want with Obama references.
      karl_groeger
      • 1 Year Ago
      Worked on many, many of those, as a mechanic (we didn't call them technicians then) at a VW dealer in Detroit, from 1965 to 1974. Also owned 5 beetles, a Type 411 wagon, a Rabbit Diesel, a Gold Diesel, and a Fox over the years. All were great cars!
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