A mysterious Toyota commercial recently popped up on YouTube teasing a new TRD Pro lineup for the Tundra, Tacoma and 4Runner, and now we're getting our first official word straight from the automaker on the matter. Courtesy of its Facebook page, Toyota is promising that the TRD Pro models will be introduced on February 6th, ready to "conquer the great outdoors."

This date just so happens to mark the first day of the always-truck-friendly Chicago Auto Show, so while Toyota isn't saying as much, we're almost certain the trucks will show up next week in the Windy City. It's not clear what sort of upgrades TRD Pro brings, but it definitely includes black wheels and a tweaked front end featuring a thick, single-bar grille and bold lettering in place of the stylized Toyota logo (shown above on the Tundra).

Scroll down to see the video, and head over to Toyota's Facebook page to see a teaser image of the 4Runner TRD Pro.


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    • 1 Second Ago
  • 77 Comments
      Jesus!
      • 10 Months Ago
      You just cant help but call it turd. The Toyota Turdra Turd Pro edition. Lol Toyota trucks are so lame.
        Aaron N
        • 10 Months Ago
        @Jesus!
        Really? Why are they so lame?
          john96xlt
          • 10 Months Ago
          @Aaron N
          Over priced, poor reliability, poor durability, weak frames, lack of configurations, over-hyped by fanboys, and hideous styling. That's just what I think of every time I see a new Tundra, and it's based on the information I've read and from talking about the experiences of the people I know who've owned them. Notice "owned" is in past tense, and that is because they've since traded back in for a domestic truck that better fit their needs and didn't have to sit at a Toyota dealer more often that in the owners hands. The people I know USE their trucks, as in hauling large tool boxes, a cab full of crewmen, in-bed fuel tanks to fill up off-road equipment with, etc.. They're almost always 4X4 models and the 4WD does get used frequently. They vary in either in half ton or 3/4 ton sizes (some foremen drive 1 tons). All have towing packages and are used frequently for towing equipment trailers, hauling debris, etc.. Those who drive half tons prefer Ford and Chevy, those who drive 3/4 or larger tend to be pretty evenly divided among the big 3, with fans of each claiming there's is the best. Nobody drives a Tundra, lest he be laughed off the job site. I'm sure if I studied them more, I'd find out even more about why Tundra is a half-assed effort that only a poser would buy, but fortunately for the fanboys here, I have better things to do with my time.
          bobbylightbryant
          • 10 Months Ago
          @Aaron N
          John96xlt's ex-boyfriend must have had one or something. Very emotional response for a blog about a truck commercial.
          Jesus!
          • 10 Months Ago
          @Aaron N
          Rusty rotting jiggly frames, outdated engines, pathetic gas mileage, disgustingly ugly styling, and the 14 Tundra is super lame because all they could do was tweak styling and copy a Ford interior. Toyota gave up get over it. They may have car buyers fooled but truck buyers..nope.
          jtav2002
          • 10 Months Ago
          @Aaron N
          Okay, if people want to dislike Toyota, that's fine. But making up facts doesn't aid your cause. You're seriously questioning the reliability of Toyota trucks. You're joking, right? Facts speak for themselves. There's a reason on other truck posts, you constantly have people talking trucks breaking down, etc. How many actual owners do you hear telling tails of how a Toyota truck left them stranded. Insult styling, MPG, whatever. That's fair. But if you're going to question the long term reliability and do so with a straight face, you're just being a hater and really have no room to call people fanboys. Lets see what else. Ah frames. Certainly a.....different method of doing a full size truck frame. Please tell me how many frames you've seen fail. Any? Save the rust crap. Old issue. Move on. I know it's hard to do for blatant brand haters but still. Styling = subjective, so a moot point. overpriced? You've clearly never actually priced a Tundra. Comparing them to similar spec'd out trucks from the competitors, they're cheaper. Again, that's just a fact. You obviously have no first hand knowledge of them, "my friends owned them" doesn't count. My Toyota trucks (yes, plural) have never left me stranded. They do truck things. I do truck things. Cute how carrying around a tool box is considered 'real truck things' to you. Do a less talking based on "information you've received" and actually go buy one before spouting your mouth off. let me guess, you're probably not even a truck owner, but you know truck owners thus gives you some sort of actual input into this. Sure, they get poor MPG, that's about the only real complaint someone can make that has any merit. The funny thing, the only friend of mine who actually will joke with me about not owning a real truck owns a Ford. He's been left on the side of the road a couple times, once towing a boat. You know, truck things. That certainly wouldn't make me think Fords are crap, and I would certainly own a Ford truck sometime. There are things I like about all the full size trucks. So stop being a moron, with no actualy experience with Toyota trucks, or trucks in general, and stop thinking everyone who owns something you dislike for no other reason than it's a Toyota is a fanboy.
        carguy1701
        • 10 Months Ago
        @Jesus!
        Actually, older Toyota trucks are pretty tough, and for the time, better than what the competition was putting out.
      Robert v
      • 10 Months Ago
      Years ago a friend of mine worked for Toyota Corporate. They and the dealer body referred to the TRD packages as TURD packages because they amounted to nothing more than some stickers and trim changes. Let's hope TRD Pro does not amount to TURD Pro.
        dinobot666
        • 10 Months Ago
        @Robert v
        My Tacoma TuRD has a locking rear differential, Bilstein shocks, available supercharger, different suspension geometry and of course a sticker on the bed.
          john96xlt
          • 10 Months Ago
          @dinobot666
          None of that makes it any less of a Turd.
          • 10 Months Ago
          @dinobot666
          [blocked]
          Mike
          • 10 Months Ago
          @dinobot666
          ARB *cough*
          jtav2002
          • 10 Months Ago
          @dinobot666
          No Toyota trucks have body lifts on them. In fact, no factory truck would use a body lift to achieve lift. It's the worse way to do it, and if not done properly can actually be dangerous. The TRD pacakge, at least on the Tacoma does make it more capable. Sure, you can *cough* go buy an aftermarket ARB locker and put it on a lesser trimmed truck. But that's a stupid argument. That's like saying a GT500 is a sticker package because you can put a supercharger on a GT. And, TRD isn't anymore of a sticker package than FX4 and Z71 are on those respective trucks. You don't even need those packages to lockers in those trucks. So if you're going to call out TRD for being a sticker package, be consistent. Granted that doesn't aid in your agenda of just hating on Toyota.
      carguy1701
      • 10 Months Ago
      Are there going to be meaningful upgrades or is this just tape-and-decal kits to hold interest until the new models of Tundra and Tacoma arrive?
        jtav2002
        • 10 Months Ago
        @carguy1701
        If I had to guess I would imagine these are just going to have different wheel/tire setups, cosmetics, and a mild lift.
          carguy1701
          • 10 Months Ago
          @jtav2002
          So tape-and-decal packages. Thought so. Doesn't make any sense to spend money upgrading the mechanicals on existing stuff when new stuff should be almost ready.
      Egon
      • 10 Months Ago
      "Toyota TRD: All that's missing is U." Yeah, I know...cheap shot. But seriously, what were the marketing geniuses at Toyota thinking?
      pwr2lbs
      • 10 Months Ago
      Tacoma is to large now, bring us the Hilux chassis with the diesel engine. Until then I will stay with my everlasting 2003. ok thanks bye!
      gary
      • 10 Months Ago
      When you have to tack "Pro" to the end of your performance sub brand trademark for credibility, its a sign you've seriously diluted the value of that performance brand. Let's not do it again and necessitate a "TRD Pro Plus" designation in the future to segregate the true performance packages from the wheels-and-stickers money grab packages.
        Bobby Mo
        • 10 Months Ago
        @gary
        If you knew the product, you would already know the 2012 Tacoma had a TX Pro Off Road package.
        maderadura73
        • 10 Months Ago
        @gary
        Tacoma already has a TRD Sport and a TRD Off-road package. Tundra has a TRD Off-road. So the "Pro" moniker is to differentiate the packages. TRD Tacomas are hugely popular already.
      carguy1701
      • 10 Months Ago
      Pro...what?
      ...
      • 10 Months Ago
      I drove a TRD supercharged 98 4Runner with 7th injector kit. Fast SUV for those days, it was even with the ML55 and X5 4.6 in a straight line.
        Jesus!
        • 10 Months Ago
        @...
        I drove a TURD..lol sorry that's just what I see when I see TRD lol
      graphikzking
      • 10 Months Ago
      Toyota actually does have some off road cred. I mean many people think Jeep right away but Toyota does have quite a history. I hope that they actually produce a world class vehicle to really compete with the Raptor of Ford. I doubt it will be up to that level but it would be pretty nice. They do have a slew of parts to work from in the TRD areas. The Supercharger on the 5.7 would put the engine right with the best the Raptor has to offer. They will obviously have to strengthen a bunch of areas and add some other things but it COULD be done. Let's see if they actually grew some balls to push the envelope. They are always content with just being a solid quiet high seller. In this segment, loud speaks volumes in sales!
        miketim1
        • 10 Months Ago
        @graphikzking
        I agree. Toyota has a well rounded history in.everything motorsports
        jtav2002
        • 10 Months Ago
        @graphikzking
        If you just want to look at speed, the 5.7L is already right near the top if not at the top as far as acceleration. I don't think Toyota would(or should) build a real Raptor competitor, but if they did there are other areas that would need heavy addressing before the engine. I do agree with you with the off road cred. I always laugh when people try to say they have no capability, when in fact they've always made capable off road rigs. Both new and old. Anyone who questions their capability either just blindly hates Toyota and ignores facts or have never actually been wheeling.
      • 10 Months Ago
      [blocked]
      q1ford
      • 10 Months Ago
      Another Jap scrap.
      bK
      • 10 Months Ago
      Like the toyota lettered emblem.
        miketim1
        • 10 Months Ago
        @bK
        Me too. Reminds me of the old school toyota logos. Pretty cool
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