Chevrolet has made a big push with its latest batch of Silverado trucks to emphasize its link to the country. It did it this past summer when it launched the Silverado ad, Her Horse. So you'd be forgiven for thinking that this latest spot, featuring the new heavy-duty variant of Chevy's pickup, was more of the same.

It's stars a man, a large farm animal and a Silverado. So it's quite like Her Horse, but the entire premise has switched. Rather than Will Hoge's "Strong" playing throughout, there's something just a bit... funkier. It's a bit early to tell, but we're thinking this Chevy spot has just the right blend of subtle humor to be a surprise hit when it airs this Sunday during the Super Bowl.

We've embedded the entire 60-second spot below. Let us know how you think Chevy's latest volley, which marks the brand's return to high-dollar world of Super Bowl advertising after a one-year absence, will fare against the other automotive-themed Super Bowl commercials by posting in Comments.
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New 2015 Silverado HD Stars in Chevrolet Super Bowl Ad
Brand bullish on 'Romance,' first of two Super Bowl XLVIII spots

DETROIT – The new 2015 Chevrolet Silverado HD makes a bullish first impression in its new commercial that will air during the Super Bowl XLVIII broadcast on FOX on Sunday, Feb. 2.

The 2015 Silverado HD's first TV ad, "Romance," is a charming story about a man, his truck and a new bachelor in town. It follows a handsome cattle rancher as he transports his stud-bull to an exciting, romantic rendezvous across town in the new Silverado HD – Chevrolet's strongest and most advanced heavy-duty pickup ever.

"We like how 'Romance' uses humor to show the power and capability of the truck and the interesting demands our customers place on their heavy-duty trucks," said Tim Mahoney, Chevrolet's global chief marketing officer.

The commercial was filmed in Austin, Texas, and is set to the 1975 hit, "You Sexy Thing," by the British group Hot Chocolate. It was developed by the Silverado's agency of record, Leo Burnett Detroit. The spot shows off the truck's exterior design and towing capabilities, as well as the available Duramax diesel engine and Allison® transmission.

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.


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  • 25 Comments
      Jason
      • 11 Months Ago
      I'm getting tired of the attempts to sell everything withlowbrow punchlines and toilet humor during the Super Bowl. It has it's place but it's getting passe and can't be as effective as they like. This one in particular undermines the integrity of the original series of the new Chevy truck ads, and looks to be a spoof that someone bought off on, in a moment of poor judgement. Not the smartest move. You don't have to go this route, and selling beers and nacho chips this way is one thing, selling $70k trucks like this is another. Bad move, Chevy.
        mikeinFL
        • 11 Months Ago
        @Jason
        The problem is the pricetag, not the advertising. Yes, these trucks have become too expensive. I paid half that for my Ram 3500 in 2006. The new diesels are out of the price range of anyone who wants this capability for personal use. You can thank the EPA and corporate greed, among other factors, for the huge markup in diesel rig prices lately.
          Jason
          • 11 Months Ago
          @mikeinFL
          The problem is the pricing... for you. For the other large number of buyers who are pushing transaction prices for pickups to the high end of the range, it's certainly not a problem for the US-3 guys... they are pulling in a very large percentage of total profits from these very trucks.
        Vinny68
        • 11 Months Ago
        @Jason
        Don't be a commercial snob.
      Sir Duke
      • 11 Months Ago
      Cool ad, hard working bull.
      threefortyduster
      • 11 Months Ago
      I thought it was gong to be another ripoff od Ram's commercials, butt hat was hilarious. Subtle humor like that was just what I needed this morning.
      IBx27
      • 11 Months Ago
      They've made the front clip of these trucks so comically tall that if you buy the single-cab, short-bed version, it looks like it'll fall on its face if you stomp the brakes. The HD's looks are reminiscent of a train, but anything smaller looks oddly proportioned.
      richard
      • 11 Months Ago
      That bull`s got it made.
      Jim R
      • 11 Months Ago
      OK, that was amusing. Not laugh-out-loud funny but it was amusing.
      Indubitably
      • 11 Months Ago
      Chrome on top of chrome with more chrome.
      Beebe
      • 11 Months Ago
      Not that great for a super bowl commercial, but it was better than average ad overall. Couldn't help but notice the aluminum trailer. What do the doubters of ford's aluminum move have to say about that?
      Arizonarelax
      • 11 Months Ago
      Clean good looking truck. I of course would have enjoyed a bit more technical specs on the truck rather than worrying about the Bulls harem. "A man and his truck" clearly a vehicle such as this model portrayed in the commercial will cost some serious coin and appeal to only those requiring that type of motor power. But I guess that's the point, bring customers in. Premise of commercial has been done before.
      mikeinFL
      • 11 Months Ago
      Ha. I'm not a fan of GM products, but nice ad.
      Cruising
      • 11 Months Ago
      "Baby lock the door and turn the lights down low"
      Rob
      • 11 Months Ago
      Enough about Super Bowl ads already. Is the NFL paying you, Autoblog? So we could watch ads over and over before the actual game?
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