Billboard reports that Bob Dylan will be working with Chrysler again, this time starring in a Super Bowl ad expected to showcase the company's new 200 sedan. The rock icon first tied up with the Chrysler Group late last year when a commercial for the new 2014 Jeep Cherokee used Dylan's unreleased cover of Blind Willie Johnson's "Motherless Children" for its soundtrack.

The last big-game commercial for the 200 used Eminem in 2011 to introduce us to the outgoing 200 and the tagline-turned-mini-movement, "Imported from Detroit." Since then, Clint Eastwood, Berry Gordy, Jr., and America's farmers have taken turns impressing us with Chrysler Group's wares. It isn't yet known what song will be used for the spot. Speaking of the coming ad, company CEO Sergio Marchionne said, "Someone made the comment to me that I had the right commercial in 2011 and the wrong car. I think we now have hopefully the right commercial and the right car."

It's not Dylan's first outing with a carmaker, having starred in a spot to promote the Cadillac Escalade in 2007. Nor will it be the only Dylan music we get during the Super Bowl, the singer having licensed a track that's used in a one-minute commercial for Chobani Greek yogurt.

To reacquaint yourself with the songster, below you'll find that 2007 Chrysler commercial and the 2013 commercial for the Cherokee.






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    • 1 Second Ago
  • 11 Comments
      Basil Exposition
      • 1 Year Ago
      Just watched the Eminem 200 commercial again. Still gives me goose bumps. Best non-comedy Superbowl ad ever. Wonder how much of the gen 1 200's sales increase over the outgoing sebring can be attributed to that ad?
      Jake
      • 1 Year Ago
      My parents are just going to enjoy the heck out the super bowl this year.
      jebibudala
      • 1 Year Ago
      He's still alive?
      Max Bullo
      • 1 Year Ago
      Crappy singer 4 Crappy cars.
        N.O.
        • 1 Year Ago
        @Max Bullo
        Still sore about Justin Bieber getting arrested?
      EvilTollMan
      • 1 Year Ago
      sellout
      jz78817
      • 1 Year Ago
      he's still alive?
      bullitt2605
      • 1 Year Ago
      Should have had him do a duet with Britney Spears neither one can sing.
      Buck
      • 1 Year Ago
      I wonder if he'll be coherent. A show 5 or so years ago at the Palace was so bad. Couldn't understand a word he tried to say.
      Wetstuff
      • 1 Year Ago
      This is a guy who cannot fill a tiny auditorium at the U. of Delaware. I bet the only reason they used him is March-me-only still thinks Dylan is somebody. Jim
      dabii69
      • 11 Months Ago
      First of all, let me start by saying Bob Dylan will go down as one of the greatest songwriters of all time. While his style of singing is not for everyone, I think that is the point, you are either smart enough to get the message, or not. Lets see where most of the current generations singers are in 50 plus years. Half of the musicians today are talentless hacks who could not write an original song if their life depended on it.