• Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
As surprised as the face of the new 2014 Mini Cooper makes the model look, customers shopping for the third-gen hatchback won't be surprised at all come spring. When the Hardtop goes on sale, it will not only offer a similar design to the outgoing model, it will also have a familiar price with a starting MSRP of $19,950 (*plus $795 for destination).

That price is for the base, third-generation model with the company's new 134-horsepower, 1.5-liter three-cylinder turbocharged engine, and that MSRP amounts to a $250 increase over the 2013 Cooper. Looking for a little more power? The 189-hp Cooper S will go on sale at the same time, starting at $23,600 – just $300 more than last year's model.

Mini's press release discussing 2014 Cooper pricing is posted below, but for more detailed information on the options and packages, head on over to the live configurator.
Show full PR text
MINI USA ANNOUNCES PRICING FOR THIRD GENERATION MINI HARDTOP
New MINI Hardtop delivers premium value to US market

-U.S. pricing for base Cooper is $19,950; Cooper S model is $23,600
-Enhanced connectivity, new engines and upgraded interior make new MINI Hardtop more premium than ever
-Customers can now begin building and ordering their new MINI on MINIUSA.com

Woodcliff Lake, NJ – January 30, 2014...MINI USA today announced U.S. Pricing for the new 2014 MINI Hardtop which goes on sale in the spring. The base model Cooper will start at $19,950 and the Cooper S will start at $23,600 – plus a $795 Destination and Handling charge.

The new MINI Hardtop is a contemporary evolution of classic MINI design, with improved features and technology previously limited to luxury vehicles. It is powered by new ground-breaking three- and four-cylinder enginesand includes new comfort and safety technologies that bring MINI to the forefront of the premium small car segment. The new MINI Hardtop also includes state-of-the-art connectivity and premium technology including new driver assistance systems.

"The product team worked diligently to sustain a minimal price increase over the previous model while adding a number of new technologies and features", said Patrick McKenna, Head of MINI Product Planning and Events, MINI USA. "People will be amazed at the interior quality of this car combined with legendary MINI go kart handling and all-new BMW Group engines. The new MINI is a lot like nothing else."

Customers looking to purchase a new MINI Hardtop can now begin using the configurator on MINIUSA.com to build, customize and order their new MINI Hardtop. The configurator allows customers to tap into more than 10 million different combinations of accessories and colors to custom build their new MINI Hardtop.

The new MINI Hardtop, which arrives at dealerships in the spring, is the next generation of the core volume model in the MINI product lineup, making up 40 percent of the total U.S. sales in 2013.


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    • 1 Second Ago
  • 37 Comments
      felix.storm
      • 1 Year Ago
      ok, they're making this car ugly now. time to kill it.
      imag
      • 1 Year Ago
      I would be surprised if this new styling doesn't hurt sales quite a bit. The Gen 1 and 2 versions hit a small car styling sweet spot: classic but fresh, cute but not silly, with gender-neutral appeal. Only a few other vehicles have managed to nail it so precisely. I would suggest that original Miata, most Golfs, older Civics, the Fiat 500, and the original Beetle managed to strike that balance as well. I think they have missed the mark this time around. The Euro ped impact requirements obviously hurt, but so do the gaping grill and the new headlights.
        foxtrot685
        • 1 Year Ago
        @imag
        I participated in a focus group for this car and oddly enough, it actually attracts more younger people than the first 2 generations did. Younger people who dont particularly care about cars liked it. Over 45-ish participants didnt care for it, but they loved the first 2 generations. I agree that sales will be hurt because the problem is younger people arent really buying new cars... but mini did manage to shift its demographic with this new styling.
          imag
          • 1 Year Ago
          @foxtrot685
          Interesting. Thanks for the comment. Maybe I am just old :)
          juniorswa
          • 1 Year Ago
          @foxtrot685
          Maybe I'm old too (30s) but I hate it! It's hard to tell the difference between the Cooper & Countryman at this point. No thanks!
      lemeac
      • 1 Year Ago
      It used to look great but...
      Shiftright
      • 1 Year Ago
      So, $4k more than a Fiat 500. The Mini is bigger, but still...25% more expensive
        Julio B
        • 1 Year Ago
        @Shiftright
        and you still have to deal with the look of the new mini...
        Can Of Minus
        • 1 Year Ago
        @Shiftright
        But you get so much more engine on both trim lines from the Minis. I was seriously considering buying an Abarth within the next month because I didn't believe Mini would stick a 2.0 turbo in the next gen S, but there it is.
        jtav2002
        • 1 Year Ago
        @Shiftright
        I think it's well worth the premium personally. Nothing against Fiat but there's really nothing I like about the 500 at all.
        audisp0rta4
        • 1 Year Ago
        @Shiftright
        I'd pay the premium for the mini...if I were in the market for that type of car. I'm sure the Fiat is a fine car, but it's just a little too cute for me. The mini suits both genders better. That opinion isn't coming from someone who has confidence issues either, considering I daily drive a Miata lol!
      Matt
      • 1 Year Ago
      I fail to grasp why anyone would buy a Mini over a Golf/GTI, other than for vanity reasons. The GTI is just as fun to drive, but more practical and less expensive (similarly equipped).
        superchan7
        • 1 Year Ago
        @Matt
        VW reliability or BMW reliability, pick your poison.
        untitledfolder
        • 1 Year Ago
        @Matt
        The MINI has far more steering and road feel, and is completely different, especially for tossability. It also gets better gas mileage, and works even better in urban environments. The car is more customizable, unlike the very simple packages (love it or hate it) VW offers. There are many color offerings, and special editions. In other words, people like different things and have different priorities...
        Zoom
        • 1 Year Ago
        @Matt
        *GASP*! People buy cars because of how they LOOK! Run for the hills!
        Phontsolo
        • 1 Year Ago
        @Matt
        Yes, because all of us the have the same tastes and consider practicality in our car purchases........
      Aaron
      • 1 Year Ago
      Is it me, or does this thing look just COMPLETELY freaked out. It seriously looks mortified. It looks like a fat kid with braces that just saw his mom kissing Santa Claus.
      brgtlm
      • 1 Year Ago
      It gets bigger and more overstyled, inside and out, with each succeeding generation. Like all BMW-products, they barely come with anything other than power windows/locks and AC and you have to add trillions of options to make it the equivalent of competitors and then you've added 5-10K to the car! The entry-level sports coupe/hatch market is really heating up and it has its work cut out.
        SloopJohnB
        • 1 Year Ago
        @brgtlm
        And that's part of the problem..if you want a stripper euro model with manual windows and door locks (lighter) and no AC…..
      NeO
      • 1 Year Ago
      compared to the original mini, this is a fail
      Hi There Paul
      • 1 Year Ago
      Do not like the front or rear of the "S". They look heavy. Standard model looks more cohesive.
      Andrew Pappas
      • 1 Year Ago
      I saw this car at the Boston autoshow. In person it looks better than photos by far. It actually seemed a bit smaller than the current one next to it. But it's always gonna look puffy next to the first gen due to useless pedestrian crash standards.
      herrstreet
      • 1 Year Ago
      The headlights are unattractive and the bumper has too many ducts - but how on earth does a 2 liter 4 make 189 hp in 2015?????
        Shiftright
        • 1 Year Ago
        @herrstreet
        Uh, 189 hp out of a 2.0 is nothing to sneeze at. Not earth shattering but certainly respectable
      ctsmith1066
      • 1 Year Ago
      Built one in British Racing Green with white bonnet stripes and a white roof. Looks damn good.
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