The question of what we'll call the new, combined empire of Fiat and Chrysler has been answered - the new entity will be known as Fiat Chrysler Automobiles. Initialized down to FCA, the new company will be organized in the Netherlands, meaning its full name is Fiat Chrysler Automobiles N.V. For those interested in such things, shares will be traded in the new company on both the New York and Milan stock exchanges.
Sergio Marchionne, one of the masterminds behind combining the two manufacturers, had this to say in an official statement:

"Today is one of the most important days in my career at Fiat and Chrysler. Five years ago we began to cultivate a vision that went beyond industrial cooperation to include full cultural integration at all levels. We have worked tenaciously and single-mindedly to transform differences into strengths and break down barriers of nationalistic or cultural resistance. Today we can say that we have succeeded in creating solid foundations for a global automaker with a mix of experience and know-how on a level with the best of our competitors. An international governance structure and listings will complete this vision and improve the Group's access to global markets bringing obvious financial benefits."


As part of the reorganization, FCA has adopted the logo, which you can see inset to the right. It's devoid of any real meaning or history for either brand - there are no hidden pentastars or blue blocks that might favor one organization. Expect to see the new logo soon, as Fiat and Chrysler have announced that it will be put into use before the reorganization is complete.

Have a look below for press releases on both the reorganization and the new logo.
Show full PR text
Fiat S.p.A. Reorganizes After Completion of the Purchase of Chrysler Group LLC
January 29, 2014 , Turin, Italy - Today, the Board of Directors of Fiat S.p.A. ("Fiat") approved a corporate reorganization and the formation of Fiat Chrysler Automobiles ("FCA") as a fully-integrated global automaker.

Following Fiat's acquisition of the minority equity interest in Chrysler Group LLC, previously held by the VEBA Trust, the Fiat Board of Directors has reviewed options for the most appropriate governance and corporate structure.

In order to establish a true peer to the major global automotive groups, in both scale and capital market appeal, the Board has decided to establish Fiat Chrysler Automobiles N.V., organized in the Netherlands, as the parent company of the Group. FCA's common shares will be listed in New York and Milan.

"A new chapter of our story begins with the creation of Fiat Chrysler Automobiles. A journey that started over a decade ago, as Fiat sought to ensure its place in an increasingly complex marketplace, has brought together two organizations each with a great history in the automotive industry and different but complementary geographic strengths. FCA allows us to face the future with a renewed sense of purpose and vigor," said John Elkann, Chairman of Fiat.

Sergio Marchionne, CEO of Fiat and Chairman/CEO of Chrysler Group said: "Today is one of the most important days in my career at Fiat and Chrysler. Five years ago we began to cultivate a vision that went beyond industrial cooperation to include full cultural integration at all levels. We have worked tenaciously and single-mindedly to transform differences into strengths and break down barriers of nationalistic or cultural resistance. Today we can say that we have succeeded in creating solid foundations for a global automaker with a mix of experience and know-how on a level with the best of our competitors. An international governance structure and listings will complete this vision and improve the Group's access to global markets bringing obvious financial benefits."

Under the proposal approved by the Fiat Board, Fiat shareholders will receive one FCA common share for each Fiat share they hold and the FCA common shares will be listed on the New York Stock Exchange (NYSE) with an additional listing on the Mercato Telematico Azionario (MTA) in Milan. FCA is expected to be resident for tax purposes in the United Kingdom, but this is not expected to affect the taxes payable by Group companies in the jurisdictions in which their activities are carried out.

In order to foster the development and continued involvement of a core base of long-term shareholders, FCA will adopt a loyalty voting structure, under which Fiat shareholders who are present or represented by proxy at the Fiat shareholder meeting called to vote on the proposal and who continue to hold their shares until the closing, regardless of how they vote, are eligible to receive special voting shares equivalent in number to the newly-issued FCA common shares they receive. The special voting shares will be subject to specific terms and conditions.

After the closing, shareholders who hold their FCA common shares for at least three years would also be entitled to participate in the loyalty voting structure.

FCA shareholders will be eligible for loyalty voting until they transfer their common shares. This structure is intended to facilitate a stable shareholder base and reward long-term share ownership, while allowing the Group enhanced flexibility to pursue strategic opportunities.

The proposed transaction is subject to approval of the final documentation by Fiat's Board of Directors and shareholders.

The transaction would also be subject to limited closing conditions, including listing on the NYSE and a €500 million cap on the exercise of withdrawal rights arising under Italian law by Fiat shareholders and opposition rights by Fiat creditors. Listing on the MTA in Milan is expected to occur after trading on the NYSE has commenced.

The transaction is expected to be completed by the end of the year.

Today's decisions, and the jurisdiction of the parent company in particular, are based on the needs and opportunities resulting from the creation of a large, global auto group through the union of Fiat and Chrysler.

The existing organization based on four operating regions will remain central to the operating and management structure of the new Group. All activities forming part of FCA will continue with the same mission, including manufacturing plants in Italy and elsewhere around the globe, with no impact on headcount.

The Group will present a long-term business plan to the financial community at the beginning of May 2014.

Fiat and Chrysler Adopt a New Logo
January 29, 2014 , Turin, Italy - Following an initial phase with the two corporate logos appearing side-by-side – symbolizing the desire to respect the history, culture and industrial roots of the two groups – both Fiat and Chrysler now require a new corporate identity representative of an organization that is much more than the sum of its two component parts, based on strong core values that represents a unique corporate culture, a common vision and a Group with an international reach.

Created by RobilantAssociati, this branding project began with definition of a distinct strategic concept that served as the basis for creation of the name, logo, house style and entire corporate identity, whose universal and essential forms are strongly expressive and evocative.

Use of an acronym helps create a transition from the past, without severing the roots, while at the same time reflecting the global scope of the Group's activities. Easy to understand, pronounce and remember, it is a name well suited to a modern, international marketplace.

The three letters in the logo are grouped in a geometric configuration inspired by the essential shapes used in automobile design: the F, derived from a square, symbolizes concreteness and solidity; the C, derived from a circle, representing wheels and movement, symbolizes harmony and continuity; and finally, the A, derived from a triangle, indicates energy and a perennial state of evolution.

The logo's design lends itself to an extraordinary range of symbolic interpretations. It uses a versatile, modern language capable of expressing continuous change without losing its core identity.

The new logo will be adopted by Fiat and Chrysler as soon as practicable and before completion of the reorganization of the new Group.


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  • 49 Comments
      Timothy Tibbetts
      • 11 Months Ago
      It's a font.....
      Bean
      • 11 Months Ago
      So much for saving an American company. If you notice America all your great brands - kraft, Budweiser, etc. now Chrysler are becoming big global conglomerates. Your nation is being taken apart piece by piece, everyone is divesting themselves of interest in the USA. Sad.
      fanthom250
      • 1 Month Ago

      Well there goes another part of American history down the drain Soon we'll have nothing to call our own  Just like we're giving up our holidays by opening stores and making people work we're giving into these foreign companies by letting the buy out our companies and then buying their products after they've change what we've created  Funny they couldn't beat us at war so we'll give them our sovereignty little by little Be proud fellow Americans this is what you've wanted now you have it Last one out just shut off the light  

      Arizonarelax
      • 11 Months Ago
      FCA sounds a bit like a RV or truck division. A quick Google search show many possible meanings for FCA. FCA 200? So do we now say Fix Chrysler Again instead of Fix It Again Tony?
        Jeepowner
        • 11 Months Ago
        @Arizonarelax
        You realize this is not going a badge, right? The 200 will be the Chrysler 200, not the FCA 200. I've never seen the GM logo on a Chevy front fascia. Have you?
      Christopher Stevens
      • 11 Months Ago
      After my 2013 JGC had 8000 miles on it and the tranny blew up, had it in the shop five weeks, and had to hire a lawyer to get it repurchased. This POS company can shove it right up their A$$. I had chrysler vehicles my entire life, but this is a nightmare, and so is the company. NEVER again.
        Aaron N
        • 11 Months Ago
        @Christopher Stevens
        So you're blaming the problem you had with a DEALER on the manufacturer? Have you ever heard of the word "franchise"? Because that's what dealers are, and the decisions made by those dealers are on the responsibility of the dealer and not the manufacturer. You should have gone to Chrysler with the lawyer, rather than going to the dealership itself. Usually it turns out better because the manufacturer gives what the customer wants. Read up on the Camaro ZL-1 issue that happened a few weeks ago where a Chevy dealership wrecked a customer's ZL-1 and refused to give him a new one for free. GM ended up giving him a brand new ZL-1 after read about the story.
          Christopher Stevens
          • 11 Months Ago
          @Aaron N
          Aaron, I did go to chrysler with the lawyer, that's how the lemon law goes.
        RamSport
        • 11 Months Ago
        @Christopher Stevens
        I think you don't actually have a Jeep Grand Cherokee. I'm in the automotive industry and have heard of no issues with these transmissions. Also,Chrysler would not let an issue get so far as to have to get a lawyer with only 8000 miles on it. Your story (and that what it is), is full of doubt!
          Christopher Stevens
          • 11 Months Ago
          @RamSport
          RamSport, Actually I do have one. Heck, I'll give you the vin number if you'd like. So before you go running your mouth, This post was the FIRST post I have ever done on a blog or a site. I do own a JGC, and yes, the tranny did blow out. I have the documentation to prove it. You are right as well, no one has ever seen these kinds of issues with a jeep, but it's a lemon.
      Jeepowner
      • 11 Months Ago
      I have driven Chrysler vehicles for most of my life. I loved my Dakota. My first car was a Plymouth Reliant with rusted out floorboards. In my opinion, my wifes 2012 Grand Cherokee is the best vehicle that Chrysler has ever produced. I own a Wrangler Unlimited now. I'm starting to feel a little old for the car at 30 but then I take it on some pretty awesome trails every now and then. Its obviously a lot of fun, but I am looking forward to the new Wrangler vision. Every release us Jeep enthusiasts cry foul and its largely un-founded. We have to move forward and accept technology. Let the classic Jeeps be Jeeps. The decisions made on behalf of Chrysler group by Fiat have been largely successful. The Dart is actually a great little car, but its sales have lagged and thats the ultimate judgement for a car I suppose. The Cherokee looks funky as hell, but its selling very well and compared to other vehicles in its class its an awesome car. So I'm optimistic for the future of FCA. I hope they continue the trend of compelling NA vehicles. If they can sort out the reliability issues they could compete with the big three here in the US and globally.
        bootsnchaps60
        • 11 Months Ago
        @Jeepowner
        I had tweo K cars and loved them. I considered a Dart last time I bought but I don't buy first year models. It was also a little smaller than I wanted. I considered an Avenger but there was a considerable blind spot with the roof design. With all the choices available I bought a used Blazer.
      Ducman69
      • 11 Months Ago
      I bought a slightly used Fiat 500T for an absolute steal.... so I thought, I figured hey, I can flip this and make a profit. Low and behold, as cheap as it was, its worth thousands less already when looking on autotrader and cars.com . I wonder if the already questionable reliability Fiat brand name combined with Chrysler created the perfect storm where no one wants to touch them now, lol! Hell, I think the only vehicle that is suffering faster depcretiation on the market today is Fiats 500e electric model. *facepalm*
        Krazeecain
        • 11 Months Ago
        @Ducman69
        Right. After trolling Fiat articles for who knows how long you went and bought one... Cool story bro.
      SooooRight
      • 11 Months Ago
      Farging Crap Auto's
      Cruising
      • 11 Months Ago
      It's been a rough few years but finally it feels like Chrysler is in a stable relationship.
      knightrider_6
      • 11 Months Ago
      They need a new graphic designer
      RamSport
      • 11 Months Ago
      OK logo. What I like about it is that both companies seem to have equal mention in it.
      NG22
      • 11 Months Ago
      Registered in the UK? Parent shell corporation in the Netherlands? Seriously? It's like Chrysler isn't even American anymore. And we know they're bringing in the bulk of the money in this marriage. I hope this bodes well for Chrysler's future, and it can finally become the international automaker it always wanted to be. The FCA name is generic and lacks creativity. But it's logical and suitable. Still prefer a name like General Motors or even Volkswagen Automotive Group.
        Jason
        • 11 Months Ago
        @NG22
        Yes, Like most modern companies. While the current Chrysler group is making the money, recall that that portion was bankrupt and it's future was bankrolled in part by the Fiat group, so no sense arguing which side of the company is more valuable in the big picture. The name is Fiat Chrysler Automobiles, FCA for short, Kind of like GM and VW, you know.
        • 11 Months Ago
        @NG22
        [blocked]
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