Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.

It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).

We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.


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    • 1 Second Ago
  • 66 Comments
      jonnybimmer
      • 10 Months Ago
      Good commercial, but how long till people who managed to crash their Genesis sedans sue for a misleading ad?
        PICKLEBOY
        • 10 Months Ago
        @jonnybimmer
        read the disclaimer at the bottom of the screen during the braking scene
          jonnybimmer
          • 10 Months Ago
          @PICKLEBOY
          True, but that didn't stop FTC from going after Nissan's Frontier or overzealous parents from going after Chevy's C6 commercial. Common sense doesn't always win against stupidity.
      FIDTRO
      • 10 Months Ago
      European-derived styling, let down by Korean quality and engineering. What a shame.
        MeLikeDrive
        • 10 Months Ago
        @FIDTRO
        It's probably the best looking and driving car in its segment. Definitely a quality product.
          Eta Carinae
          • 10 Months Ago
          @MeLikeDrive
          That title belongs to the new cadillac CTS
        icemilkcoffee
        • 10 Months Ago
        @FIDTRO
        European styling with European quality is even more of a shame.
        reattadudes
        • 10 Months Ago
        @FIDTRO
        oh, absolutely. that's why Hyundai leads the segment in owner loyalty, by a mile. people ALWAYS go back and buy another bad car, don't they? here's a newsflash: they haven't made Hyundai Excels in a REALLY long time.
          Candy White
          • 10 Months Ago
          @reattadudes
          My parents had a 2dr hatchback Excel when I was a kid. THAT car was a bucket. I do like the looks of the Genesis, I'll have to check it out at the Autoshow here in Denver in March, so I can complete my opinion though.
        AP1_S2K
        • 10 Months Ago
        @FIDTRO
        styling is derived out of Europe.... and that's a bad thing? Are you not aware that Hyundai has designers from all around the world, even of European descent? I for one, like their design, and to me it's now defining Korean design (well designed cars).
      Ian D.
      • 10 Months Ago
      Since Hyundai chose to use the teen's sexuality as part of this ad, I wonder how it would have been received if the teen son was GAY?
      The Tourmaster
      • 10 Months Ago
      That's actually a pretty good commercial as the scenario is totally plausible and the execution shown with good realism. I identified with the driver and was impressed with what the car did. I didn't think at all that it picked on another car brand. Very effective commercial in my opinion.
        mawhalen53
        • 10 Months Ago
        @The Tourmaster
        I have to agree, I think it was well-done. Quickly established a realistic scenario and a relatable feeling (protection of loved ones), while showing the safety system in action. Nice work Hyundai.
        AP1_S2K
        • 10 Months Ago
        @The Tourmaster
        yea it reminded me of VW picking on the fast'n'furious'd out Honda's they picked on.
      Arizonarelax
      • 10 Months Ago
      So you're saying that technology can replace your father? All those years saving your skin and now that you are driving I am no longer needed? Really whose fault is it? In this case the fathers, as he apparently is "teaching" his son to drive and be attentive. I'd fire this ad agency Hyundai. Most American fathers, Hyundai, I've met do an excellent job on teaching their sons and daughter how to drive and how distractions MUST be overcome behind the wheel. What disrespect. This commercial may have had a greater significance if the young man was alone and the technology assisted him as his father had in the past. As it is now, is nothing but an insult to American fathers everywhere.
        Sean Victorine
        • 10 Months Ago
        @Arizonarelax
        You sir or madam, are an idiot.
        Christian Evans
        • 10 Months Ago
        @Arizonarelax
        As a father it made me feel all warm and fuzzy inside. I'm gonna go buy a Hyundai so I get that feeling everyday.
      leo
      • 10 Months Ago
      better than Audi's add by a mile
      11fiveoh
      • 10 Months Ago
      Annnnd i'd rather have the evo- i'll derice it myself.
      Aurio Salimonne
      • 10 Months Ago
      Great commercial and also a point in it,what Mitsubishi is up to this days? The Mirage is a joke and even the cheapest Kia a Rio got more style,handling and pizzas than any of the Mitsubishi models and getting more attention too!
        mbukukanyau
        • 10 Months Ago
        @Aurio Salimonne
        There is no Hyundai that can measure up to the Evo performance yet.
          Jazzor
          • 10 Months Ago
          @mbukukanyau
          Not even all of them put together lol
        WindsWilling
        • 10 Months Ago
        @Aurio Salimonne
        They still make the Evo X. While dated, it's still styled aggressively, and while it's straight line performance has lost a little luster over the years with cars catching up, it's still a handling machine.
      • 10 Months Ago
      [blocked]
        Mike
        • 10 Months Ago
        You must be 16 and never drove the Hyundai. The EVO is only good for one thing, i would rather have the genesis to drive to work and get around town.. much more comfortable and doesnt ride like a brick.
      msg
      • 10 Months Ago
      give me that evo with the original paint and some volks
      Waycool
      • 10 Months Ago
      A positive commercial about fathers. Never thought I would see that again. Makes me miss my dad.
      Hernan
      • 10 Months Ago
      Obviously going against the "gimme the Evo" crowd (literally no one is cross-shopping these two cars, by the way), but I actually think the car looks pretty nice! Definitely a step up from the current one, and for <$50K loaded (less the bigger engine) it's an interesting alternative. That's for the current one, I'm guessing the new one is similarly priced? Nicer than the Q50 and GS350 (IMO), cheaper than a 5 series, A6 (unless you go super basic with the 2.0T) or E-Class. Good job, Hyundai.
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