Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy court sign. Honda says that it never intended to tie the ad to Detroit and made the change to avoid that appearance.

"The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way our uplifting message," said Honda spokesman Steve Kinkade in a statement to The Detroit News.

Honda's footage of the protestors lasted about one second in the original ad. It blurred the protestors' faces, and the name of the courthouse was not visible. The company said that the footage was meant to represent any courthouse in the US. Both versions have about five seconds of negative imagery at the beginning before transitioning to young people saying that there are some great things about today too.

The original ad began airing on January 8, but the controversy started when one of the leaders of the protests called the ad a "slap in the face."

Scroll down to see both ads and have your say. The new ad is on top, and the original version is below it.




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    • 1 Second Ago
  • 38 Comments
      JonathanBond
      • 10 Months Ago
      I live in Detroit. East side. To tell you the truth, people here complain about anything. That is not even the bad part. The bad part is that we don't do anything about it. This here is an example of our city only caring about perception. From 2001 to 2008, we had a mayor by the name of Kwame Kilpatrick that ran the city into the ground, and we didn't do anything about him until the city caved in. Yet we b*t¢h and complain about a commercial with a .02 second cut scene with a building that is worthless in a matter of seconds. I love my city, but man we are some crappy people with p!ss poor attitudes towards the world sometimes. We need to lighten up for real.
        Stars_Fan
        • 10 Months Ago
        @JonathanBond
        Your cities problem is over 60 years of voting D. Doing the same thing over and over expecting different results is a sign of stupidity.
          sstowes
          • 10 Months Ago
          @Stars_Fan
          Spare us. There are plenty of examples of corruption on both sides.
      Armand
      • 10 Months Ago
      Honda should be featuring Mexico in their ads as this is where they're creating jobs these days.
      Ducman69
      • 10 Months Ago
      IMO all you are doing is empowering these overly sensitive whiners by catering to their every whim. They are nobody, and they certainly don't represent the vast majority of us.
        the.fog
        • 10 Months Ago
        @Ducman69
        "us" as in the 30 or so people who've commented pro-Honda on this story? Man, I'm teh shakin' in my bootzez.
      Jeff
      • 10 Months Ago
      The only people complaining are those who'd never buy a Honda anyway.
        CJ_313
        • 10 Months Ago
        @Jeff
        The video wasn't that serious to me (and I live in Detroit), but it was certainly a marketing tactic. You can be a Honda apologist if you like by saying that no one who complained about the video would buy any of their products anyway, but I think there's some legitimate reason for complaint from actual Detroiters (and supporters of Detroit).
        the.fog
        • 10 Months Ago
        @Jeff
        Or those who have (the) balls (to say something).
      dohc73
      • 10 Months Ago
      This commercial is great. It makes me realize too that today, I can't wait until the spring when VW finally starts selling the new GTI in America. Thanks Honda for reminding why the Si is not cool.
        hokkaido76
        • 10 Months Ago
        @dohc73
        Yeah, GDIAH.........
          • 10 Months Ago
          @hokkaido76
          [blocked]
          animekyoto89
          • 10 Months Ago
          @hokkaido76
          @carguy1701: yeah, you can go back into your hole now......
          • 10 Months Ago
          @hokkaido76
          [blocked]
      • 10 Months Ago
      [blocked]
      AnalogJesse
      • 10 Months Ago
      People love to complain.
      NamorF-Pro
      • 10 Months Ago
      I think everyone has the right to express whatever they want. I know Audi loves to make fun of other automakers and get away with it. Those protestors can suck it up!
        the.fog
        • 10 Months Ago
        @NamorF-Pro
        That's right! "Suck it up" and lose the pension you worked you whole life for! So what if greedy americans screwed you over! Suck it up! Because a noob on Autoblog said so!
          NamorF-Pro
          • 10 Months Ago
          @the.fog
          Well... If they went out to protest they should've thought ahead that they will get attention. There they have it... Sick it up!
      Temple
      • 10 Months Ago
      Honestly, if they didn't point out that 0.2 second blip was the Theodore Levin US Courthouse in Detroit nobody would have even noticed. I'm sure by making this news, and now calling it into attention, the amount of focus to that split second flash is now 1000x more noticeable to the general public.
        CJ_313
        • 10 Months Ago
        @Temple
        People that live in, have been to, or done research on Detroit likely know (which is evident, since it was pointed out by someone with enough authority to have the original ad pulled). I'd call it a slap in the face as well, but at the end of the day, it's all simply marketing for Honda (albeit "subtle") and a good way to very lightly take a dig at Detroit automakers... Kick 'em while they're down.
          the.fog
          • 10 Months Ago
          @CJ_313
          Why not? After all, they did, along with the media and government, essentially destroy our strongest manufacturing industry. Sad thing is: we allowed it. And even sadder: we brush this ad off now.
      carguy1701
      • 10 Months Ago
      Using footage from the Detroit protests was stupid in the first place. Classless move, and someone was likely fired for it. That said, no Honda automobile not named NSX, S2000, or HSV-010 is a 'fast car'.
        • 10 Months Ago
        @carguy1701
        [blocked]
      the.fog
      • 10 Months Ago
      A lot of Honda sympathizers on this blog... Here's to hoping you get your wish and the country implodes. *cheers*
        • 10 Months Ago
        @the.fog
        [blocked]
      Basil Exposition
      • 10 Months Ago
      Biggest improvement is the removal of the ultra creepy beard-stroke
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