A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.

As such, Ad Age is reporting that Nissan – and its ad agency TBWA Worldwide – has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.






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  • 51 Comments
      PJ
      • 11 Months Ago
      Nissan's new Rogue can drive on top of trains. Take that FTC!
      Bassracerx
      • 11 Months Ago
      what about the nissan rogue driving on top of a trolley?
        mikemaj82
        • 11 Months Ago
        @Bassracerx
        I just saw that commercials, and at least that looks like something that is actually possible. Drive up a ramp onto a moving train, sure why not, it can be done. I wouldn't recommend it, but it could be done, unlike this.
      FutureDoc
      • 11 Months Ago
      So when are they going to pull the idea of driving a crossover on top of a train?
      tommy wren
      • 11 Months Ago
      Didnt Nissan just do a commerical with the Rouge jumping on trains?
      Camaroman101
      • 11 Months Ago
      I guess they'll get another call from the FTC due to the Rogue commercial jumping off a ramp and train hopping.
      Ed
      • 11 Months Ago
      and Nissan has not learned a thing, now their current commercial shows some chick jumping her Nissan onto the top of a train. I think in the small print is says "fantasy". Is that the best they can say about thier vehicle?
      bK
      • 11 Months Ago
      FTC should crack down on all actors that depict as "real customers"
        flychinook
        • 11 Months Ago
        @bK
        Most of the commercials now use the term "real people". And in that respect, it's true. They are actually real human beings. They just happen to also be actors.
      Wisdom Seeker
      • 11 Months Ago
      How about how all other traffic disappears in almost every car ad?
      audisp0rta4
      • 11 Months Ago
      So wait...the Frontier didn't actually push the rail up the dune??!! That's the only reason why I sold my house and moved back into my mum's basement so I could afford a Frontier payment. I've been dooped! -_-
      mannyc
      • 11 Months Ago
      ManCue How about that Toyota commercial where the two C&W singers cross the lake underwater?
      Car Guy
      • 11 Months Ago
      I feel so much safer knowing the federal government is protecting me from replicating stunts done during TV commericals.
        Twittavelli
        • 11 Months Ago
        @Car Guy
        I don't fault the FTC for cracking down on these sorts of commercials. You and I may be smart enough to separate fiction from reality. But unfortunately, the stupid out number us, and a lot of them have the time and money to try and reenact such foolery.
          PTC DAWG
          • 11 Months Ago
          @Twittavelli
          I fault them stupid use of tax payer dollars, IMHO.
        • 11 Months Ago
        @Car Guy
        [blocked]
      ROLO
      • 11 Months Ago
      so sad people need to sue for commercials just so sad really.
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