2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 front 3/4 view

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 rear 3/4 view

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 front 3/4 view

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 rear 3/4 view

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 side view

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 front view

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 rear view

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 front 3/4 view

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 headlight

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 grille

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 wheel

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 side mirror

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 graphics

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 taillights

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 taillights

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 logo

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 bed

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 engine

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 interior

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 front seats

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 rear seats

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 rear seat storage

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 rear seat storage

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 steering wheel

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 steering wheel controls

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 gauges

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 instrument panel

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 climate controls

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 door

  • 2012 Nissan Frontier Crew Cab 4x4
  • 2012 Nissan Frontier Crew Cab 4x4 door controls

A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.

As such, Ad Age is reporting that Nissan – and its ad agency TBWA Worldwide – has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.






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    • 1 Second Ago
  • 51 Comments
      PJ
      • 1 Year Ago
      Nissan's new Rogue can drive on top of trains. Take that FTC!
      Bassracerx
      • 1 Year Ago
      what about the nissan rogue driving on top of a trolley?
        mikemaj82
        • 1 Year Ago
        @Bassracerx
        I just saw that commercials, and at least that looks like something that is actually possible. Drive up a ramp onto a moving train, sure why not, it can be done. I wouldn't recommend it, but it could be done, unlike this.
      FutureDoc
      • 1 Year Ago
      So when are they going to pull the idea of driving a crossover on top of a train?
      tommy wren
      • 1 Year Ago
      Didnt Nissan just do a commerical with the Rouge jumping on trains?
      Camaroman101
      • 1 Year Ago
      I guess they'll get another call from the FTC due to the Rogue commercial jumping off a ramp and train hopping.
      Ed
      • 1 Year Ago
      and Nissan has not learned a thing, now their current commercial shows some chick jumping her Nissan onto the top of a train. I think in the small print is says "fantasy". Is that the best they can say about thier vehicle?
      bK
      • 1 Year Ago
      FTC should crack down on all actors that depict as "real customers"
        flychinook
        • 1 Year Ago
        @bK
        Most of the commercials now use the term "real people". And in that respect, it's true. They are actually real human beings. They just happen to also be actors.
      Wisdom Seeker
      • 1 Year Ago
      How about how all other traffic disappears in almost every car ad?
      audisp0rta4
      • 1 Year Ago
      So wait...the Frontier didn't actually push the rail up the dune??!! That's the only reason why I sold my house and moved back into my mum's basement so I could afford a Frontier payment. I've been dooped! -_-
      mannyc
      • 1 Year Ago
      ManCue How about that Toyota commercial where the two C&W singers cross the lake underwater?
      Car Guy
      • 1 Year Ago
      I feel so much safer knowing the federal government is protecting me from replicating stunts done during TV commericals.
        Twittavelli
        • 1 Year Ago
        @Car Guy
        I don't fault the FTC for cracking down on these sorts of commercials. You and I may be smart enough to separate fiction from reality. But unfortunately, the stupid out number us, and a lot of them have the time and money to try and reenact such foolery.
          PTC DAWG
          • 1 Year Ago
          @Twittavelli
          I fault them stupid use of tax payer dollars, IMHO.
        • 1 Year Ago
        @Car Guy
        [blocked]
      ROLO
      • 1 Year Ago
      so sad people need to sue for commercials just so sad really.
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