Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.

Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.

Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Hyundai and Kia take third place on the list with $67.4 million spent since 2009. Hyundai started spending big this decade during the game to lure buyers away from more established American and Japanese brands. Last year, Hyundai had multiple ads like Epic Playdate about parents trying to give their kids a fun day and Stuck about getting stuck behind increasingly annoying things. Kia has tried to skew sexy with its Dream Car spot featuring model Adriana Lima.

The two companies that have spent that most will be no surprise to anyone who watches the game. PepsiCo has spent $97 million since 2009 to take second place. Anheuser-Busch dwarfs everyone on the list with $145.9 million spent. Below you can reminisce about last year's ads from Hyundai and Chrysler, while we look forward to what they will bring this year.








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    • 1 Second Ago
  • 11 Comments
      FIDTRO
      • 11 Months Ago
      "Hyundai and Kia take third place on the list with $67.4 million spent since 2009." So THAT'S where the money goes instead of R&D and hiring properly educated engineers. Got it.
      bK
      • 11 Months Ago
      They should of used that money for R&D. But consumers are stupid nowadays.
      mary.keana
      • 11 Months Ago
      Question for NightFlight Are you guys in marketing at Hyundai going to apologize for the lies about Hyundai Fuel Economy in your new commercials?
        titandan
        • 11 Months Ago
        @mary.keana
        They already paid their customers gas money and apologized...
      XJ Yamaha
      • 11 Months Ago
      As long as Chrysler Co. doesn't do another "because God made a farmer" commercial I'll be fine with whatever they give us.
      Ron Jansen
      • 11 Months Ago
      These conglomerations have WAY too much money when they can blow this amount on yet more intelligence-insulting commercials. What a waste of money. That's the problem with the world today--corporations are getting out of hand and dictating what they want to do.
      knightrider_6
      • 11 Months Ago
      Superbowl - is it basketball or football?
      Badass
      • 11 Months Ago
      Hyundai one was OK. Farmer one took too long and I lost interest, but I like Paul Harvey.