Talk about a Dutch treat. Mitsubishi says sales of its Outlander Plug-in Hybrid are brisk in Europe, helped in a big way by plug-in vehicle tax incentives in the Netherlands that are getting more people there to buy the world's first production plug-in hybrid CUV.

The Japanese automaker has taken more than 12,000 orders for the model from Europeans and had delivered about 8,200 of them as of the end of last year, all but 200 of which were to the Netherlands. Mitsubishi will start broader sales throughout the continent this year and is also expected to start sales in the US by next year. The company is looking for plug-ins to account for 20 percent of its global sales by the end of the decade.

Mitsubishi, which also sells the model in Norway, Sweden and Switzerland, hopes to reach an annual production rate of 50,000 Outlander PHEVs by the end of the year. Last August, the company resumed full-scale battery production after shutting things down for a few months for a safety probe stemming from a short-circuiting issue. The Outlander PHEV can run for 32 miles on electric power alone and gets a European-rated 124 miles per gallon. Check out Mitsubishi's press release on its Euro sales below.
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MITSUBISHI OUTLANDER PHEV CY13 SALES – EUROPEAN INAUGURATION

With a plan for EVs and EV-derived PHEVs to represent 20% of its global sales by 2020, Mitsubishi Motors Corporation has set itself an ambitious, yet realistic target. More so in Europe, Mitsubishi Motors' largest market for these technologies.

12,000+ orders / 8,000+ deliveries

In this respect, the successful sales launch of Outlander PHEV in Europe – MMC's first plug-in hybrid electric vehicle and forerunner of a wider PHEV range – tends to vindicate the Corporation's objectives.

First launched in selected markets (The Netherlands, Sweden, Norway and Switzerland) from October 2013,Outlander PHEV has collected over 12,000 orders in Europe and these have already translated into 8,197 deliveries to end-customers by the end of December, of which 8,009 units for The Netherlands, the latter boosted by a tax scheme favourable to eco-friendly technologies such as low-emission vehicles.

With more cars currently on their way to Europe, Mitsubishi Motor Sales Netherlands will soon be able to deliver the 11,000+ orders currently in its books and growing. Beyond this initial success, the car will be progressively launched in other European markets throughout 2014, adding substantial volume whilst balancing this Dutch success.

As a reminder, MMC estimates that Outlander PHEV global production volume will reach approximately 30,000 units by the end of March 2014 since launch in January 2013. Full year capacity (as from FY14) will be of more than 50,000 units, with Europe its largest market.


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  • 8 Comments
      • 11 Months Ago
      Ordered mine in early december, it will be built in february and delivered probably in april. Fully loaded on a lease. Got a great price too. 400000 SEK ~ 62000 USD.
      Jazzor
      • 11 Months Ago
      They need to hurry the hell up and bring that state-side, like yesterday...
        DaveMart
        • 11 Months Ago
        @Jazzor
        They have more than they can handle supplying Europe at the moment.
        offib
        • 10 Months Ago
        @Jazzor
        There are two things I see that they can do. Mitsubishi must go through the grind of 30,000 units per year and introduce the Outlander PHEV in the US in 2015 or deprioritize i-MiEV production. It already is, but by April, a new plant will be able to produce enough batteries for another 30,000 cars. The new i-MiEV with its new, seriously reduced price could be a big hit for Mitsubishi like Outlander PHEV, or not. If it does, the US will get a $15,000 i-MiEV (with credits) but no Outlander PHEV as planned for this year, if not, the Outlander PHEV may arrive (very) late this year considering that the new battery plant starts in April.
      EZEE2
      • 11 Months Ago
      I think nearly everyone here except Dan (he likes small, light weight, aero) have been 'suggesting' that some sort of SUV or truck be built that is electric or PHEV. As my drill sergeant would say, 'Son, it don't take no PhD'. (He also referred to me as a d*ck brain and an a*s clown).
      DaveMart
      • 11 Months Ago
      'UK pricing for the Outlander PHEV will be announced ahead of its launch this Spring, and Mitsubishi Motors is targeting whole life cost parity with the diesel version, aimed at giving fleet and retail customers a choice of whichever drivetrain best suits their driving patterns.' I doubt they will offer a diesel option in the States, but it is a nice one to have, as depending on whether your driving is more long runs, when you would go for diesel, or short, when a plug in is better, you can make your choice. Of course, if you want both in Europe you can always pay the extra for the Volvo diesel PHEV!
        offib
        • 10 Months Ago
        @DaveMart
        Whoever would better be quick! That V60 PHEV is soon to be placed by the new XC90 that will come with a plug!
      Spec
      • 11 Months Ago
      Although EV & PHEV sales have been relatively even, I suspect PHEV sales are going to start dominating. I think a lot of the early sales have been the early adopters and EV fans who are into EVs and willing to put up with the downsides. But as electrified vehicles move into the broader market, I'm guessing that PHEV sales will dominate initially as they offer a nice way for people to have cars that behave exactly like their current cars but also provide the nice cheap electric miles for all their first X miles of the day.