If we were to opine that Audi needed a new design language, we certainly wouldn't be the first. Because while most of the vehicles wearing the Four Rings these days look slick enough, they all tend to look rather similar, and perhaps lack a certain amount of character. If the latest rumors are to be believed, Audi is working on just such a design overhaul.

The new design language being developed in the studios at Ingolstadt is said to differ from the current theme in two ways. For one, it's set to be dominated by a more horizontal approach, eschewing the tall vertical grille that dominates the noses of many of Audi's current models in favor of one that stretches more widely across the fascia.

For another, Edmunds projects that the new design language will emphasize the four-wheel-drive setup that has become Audi's hallmark. We understand that to mean more muscular wheel arches, with the rest of the design revolving around that element for an overall look that's more visually planted on the road. We'll have to wait to see how this theme develops, but the rumors at least indicate that Audi is aware of its design issues and is working to address it.


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    • 1 Second Ago
  • 9 Comments
      J
      • 11 Months Ago
      It would be interesting to see them borrow some of the inspiration from the 80s Audi's with it's strong horizontal character. It would be really neat to see them use black as an element similar to the 80s versions.
      ROLO
      • 11 Months Ago
      i dont like any of this new stuff. Why are they desperate to change the lights SO much. no one told them they needed a BIG change but they are boasting this so much.
      dss10
      • 11 Months Ago
      They might want to work on the corporate grill while they are at it. Its really does not work on anything smaller than an A8 or the Q's......
      HAL
      • 11 Months Ago
      It's certainly important to evolve the designs over time, but by no means do I think Audi has a problem that needs fixing. Their cars look great and manage to be cohesive without having a forced corporate grill look.
      WindsWilling
      • 11 Months Ago
      Good, they needed to do something. Their car design currently looks like they were inspired by shoeboxes.
      zoom_zoom_zoom
      • 11 Months Ago
      Sorry, but this looks better as the Golf.
      Gregg Alley
      • 11 Months Ago
      Needs bigger wheels.
      jernesto.gm
      • 11 Months Ago
      Horizontal ala shooting break is the way to go... they need to do something new about the grill, though and stop modifying the lights so much, they've overworked them so much, the new Q5 just closes the circle of the daylight lamp...
      Rufus
      • 10 Months Ago
      Lexus has copied Audi's front grille fascia, waddaya expect!