There may be hope yet for the American wagon. Fox News spoke to the new head of product for General Motors, Mark Reuss, and asked him what kind of car he thinks GM should be making.

"I still think no one's offered a really good, affordable wagon in the United States. You know, mainstream, fun, good-looking, hot looking, fun-to-drive wagon at a reasonable price point," Reuss said.

It's no secret that a prerequisite to being an automotive journalist is to have an unhealthy infatuation with wagons, so you can imagine how we feel about Reuss' comments. But does he have a point?

"There's a lot of wagons in the market, but they're really expensive and there's a lot of people that can't afford that, and I think there's opportunity there," Reuss told Fox. Considering the limited success of GM's own Cadillac CTS Sport Wagon, and the proliferation of small, car-based CUVs, we wonder what kind of business case an affordable wagon would have. Reuss recognizes that, though.

"It'd have to be really fun to drive, otherwise people aren't going to get out of the crossover and the mini-crossover market," the exec said. If the vehicle Reuss envisions were to ever make production, we wouldn't count on it being limited to one brand (economies of scale and all that).

What do you think it'd take for a GM wagon to succeed? Let us know in Comments.


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  • 199 Comments
      Ahmo Schwantez
      • 11 Months Ago
      They already have a great wagon in Europe-the Insignia. Bring it over as a Regal wagon-beautiful, fun to drive and reasonably priced.
      Dane Grant
      • 11 Months Ago
      Chevy Cruze Wagon, Buick Regal Wagon and Cadillac ATS Wagon... 25k, 35k and 45k.... in that order...
      Mr Sled
      • 11 Months Ago
      Amen. Fun to drive affordable wagon. Bring it!
      Shadowcatt77
      • 11 Months Ago
      I have been waiting for someone to say this for a long time. I don't think the "stigma" of a wagon is necessarily gone, but I don't think it still carries the same negative weight of a minivan, and even those are getting ridiculously overpriced anymore.
      mikeybyte1
      • 11 Months Ago
      They could easily do two wagons. Do a small fun wagon based on the Cruze. Then do a Regal wagon, which would be more expensive. Both could be fun to drive, and the Cruze would be very affordable. The Regal with the turbo would be a total sleeper. If the Cruze proves popular, Chevy could make a Malibu wagon and even an Impala wagon. I would love to see Malibu and Impala wagons as concept cars at an upcoming auto show to gauge public reaction. Unlike most concept cars they would be super cheap to build since 70% of the sedan could probably be leveraged, and they don't need to use the "concept" to showcase a bunch of futuristic designs and powertrains. Just show us what a wagon of each would look like.
      modemjunki
      • 11 Months Ago
      "I still think no one's offered a really good, affordable wagon in the United States. You know, mainstream, fun, good-looking, hot looking, fun-to-drive wagon at a reasonable price point," Reuss said. My '98 Saturn SW disagrees with you, Mr. Reuss. Good, affordable, mainstream, fun, (looks are a personal thing, and "tepid" seems to describe the SW2 variant), fun to drive, and they were priced very reasonably. Additionally they were put together well and are known to be reliable if well cared for. I didn't own one until recently - I purchased a well-kept example of an SW1 with less than 26,000 miles on it and I am impressed by the value this car represented when it was a current offering. How about an update of that concept for us with the Opel Astra kombi as a starting point? Make sure it's not a "punishment box" at any level, package it with trim levels and features for every budget, and keep the prices in line with what folks can actually afford in current times. Such a product might sway me back into a GM showroom.
      Paulo Pereira
      • 11 Months Ago
      Rest assured they'll bring (and sell) the Cruze Wagon, gas and diesel...
      Avinash Machado
      • 11 Months Ago
      Rebadge the Astra Wagon as the Verano Wagon for Buick.
      Lichtronamo
      • 11 Months Ago
      People in Ruess' position don't say things off the cuff... The man knows what is in GM's product pipeline and is laying groundwork - likely for a Cruze wagon as it's really the only long term product as such in GM's portfolio.
      Stirling Matheson
      • 11 Months Ago
      All I have to say is this: Roadmaster
      dovegraybird
      • 11 Months Ago
      The real issue is to do it right, GM needs two wagons. Hear me out. The best idea would be a wagon in the Cruze stable. Basic, good mileage, affordable, yet tons of cargo space for the size. In other words something that satisfied the old Focus and Cavalier wagons of the past, the young family cargo hauler. On the same platform, a second in the Buick stable. More luxury, AWD option, more engine choices, so it could handle the "sport wagon" buyer who doesn't mind a higher price point. My concern is that GM would only do one, try to be all things to all people, and screw it up so no one buys it. If they can pull it off, then look to do a larger wagon. Reading the posts, some of you are clamoring for 8 passenger set ups. There's no need for that with what GM has in its stable currently. Personally, I'd love to see some competition for the Ford Flex, a vehicle I like but won't pull the trigger on. Just seems a tad to expensive for what you get.
      Chris Waldo
      • 11 Months Ago
      The thought of a diesel Cruze wagon with all-wheel drive makes me tingle, even better yet in Verano clothes.
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