Maybach was an audacious idea - a Mercedes-Benz that could truly do battle against Rolls-Royce - that ended up being a catastrophe, thanks to lackluster sales. After a 10-year stretch that was punctuated by nothing more exciting than the stillborn Exelero and Jay-Z and Kanye West attacking one with a blowtorch, we thought Mercedes was done with the resurrected brand.

Instead, rumors crept out back in October that Mercedes would once again revive Maybach for its top-of-the-line, long-wheelbase S-Class. Now, it looks like the next Maybach will arrive by the end of 2014, according to a report from AutoWeek. Situated above the current top-of-the-line S-Class, the S600, AW reports that it will do battle with the likes of the Bentley Mulsanne, Rolls-Royce Ghost and Land Rover Range Rover Autobiography Black LWB and will be priced at $250,000 to $300,000.

We reached out to Mercedes about this, and while there was no official comment, there also wasn't anything resembling a denial. That, along with the aforementioned past reports, makes it seem fairly likely that we could be seeing the Maybach badge back on the road before too long. To us, though, the return of Maybach seems like a rather poor choice. Considering the brand's limited success and Mercedes' long history of limos (Pullman or Grosser anyone?), we can't say we'd agree with this call.


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  • 36 Comments
      Aussie Aspie
      • 11 Months Ago
      No ****! I never thought it would be named the Pullman. The longest S-class will have the same interior space (same wheelbase) as the Maybach 62, but will be shorter due to reduced overhangs, just as the next shorter model is a Maybach 57 replacement. After 12 years of growing fruit you call apples, why would you plant a very similar type of fruit and call them oranges? This car was never going to be called the Pullman. Use the automotive media as a source of information, sure, but don't just swallow their conjecture as fact.
      Yaser C. Hamud
      • 11 Months Ago
      So, after all, it may be back...
      johnnythemoney
      • 11 Months Ago
      There was nothing wrong with the Maybach brand per se, it was the S-Class-look of the car, inside out. It didn't had a distinguished design or engine (TT V12 were soon to be found in many other MB vehicles) and that was it. If they were to design a unique car with some specific features, it could be a hit. Fighting the Mulsanne and the Phantom is a bit harder as those have a more loyal customer base I'd guess. Also a more inspiring name than 57 or 62 could help as well. Go for a TT V12 with a hybrid module for uber quiet low speed maneuvers, 9-speed auto and sharks with friggin' lazers and sell it for $400-Billion. Deal.
      Black Dyanmite
      • 11 Months Ago
      "If at first you don't succeed, keep on ******* until you do suck seed." - Maybach BD
      Teleny411
      • 11 Months Ago
      To compete with Rolls & Bentley this car badly needs a unique style. Revised sheet metal-particularly the front clip, and it could work,
      Morgan Reale
      • 11 Months Ago
      it’s a lose lose --- no one wants that car - it can't compete with the likes of Rolls Royce and or Bentley ... Just look at the sales numbers
      to your email L
      • 11 Months Ago
      Maybach\'s are fugly. no wonder they didn\'t sell. Saw exactly 2 on the road. I remember the \'old\' MBZ 600 and it was just fine. Wouldn\'t be surprised if Maybach fails AGAIN!
      RedEmblem
      • 11 Months Ago
      Rick Ross will be proud!
      John
      • 11 Months Ago
      I would always buy Maybach before Rolls Roys and Bentley! RR and B are like DINOSAURS compared to Maybach a and Sclass!
      no1bondfan
      • 11 Months Ago
      If Maybach is a separate line, then this is a bad idea. However, if Maybach is a specification (like Mulliner is to Bentley) I can see this being pretty cool. Basically, it will be a "plussed" version of an already excellent car. That works for Brabus, so I don't see why Mercedes couldn't do it. They should understand though that it won't play in the same league as Rolls and Bentley, and should be priced a little lower.
      Eta Carinae
      • 11 Months Ago
      UHH !!!!! And I put that on Maybach !!!
      neilyadig
      • 11 Months Ago
      UGH!
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