• Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
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  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
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  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
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  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
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  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
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  • Image Credit: Jonathon Ramsey
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  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
Jeep CEO Mike Manley would rather soft-pedal the seven-figure prognostication for now, but Fiat CEO Sergio Marchionne won't have it, proclaiming in an interview that Jeep will sell one million units worldwide this year. Manley has called that come-hither number "a stretch," the history of recent gains perhaps reason for his caution: in 2011 the brand sold 568,317 units, followed by the record-breaking tally of 701,626, then another record in 2013 with 731,565 units moved.

That kind of gap means everything will need to go magically for Jeep to record a 37-percent increase this year - amazing Cherokee sales, a brilliant launch for the little Jeep arriving in Europe later this year and a heavy wave to raise sales in US, European and Chinese markets. Manley is confident about the prospects in 2015, though, with the Cherokee in full stride, the Fiat-based Jeep on its way to the US and expanded global production. It's not as though Marchionne's prediction for Jeep's 2014 sales is unexpected, since he first made it last year. But even if the number ends up a little short for 2014, there's no doubt it will be impressive.


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    • 1 Second Ago
  • 49 Comments
      Herman
      • 1 Year Ago
      Sounds like the Italians have big plans to expand in China.
        1guyin10
        • 1 Year Ago
        @Herman
        That is already underway. Its just a matter of time before they start rolling them out.
      zack_falcon
      • 1 Year Ago
      All this talk about expansion, and percentage and Cherokees... yeah, that's good and all, but don't forget the Wranglers. Currently, the only reason they're not selling more is because the plant is at max capacity already. Fix that, and you could have additional sales from a vehicle with a low and infrequent update cost.
      zack_falcon
      • 1 Year Ago
      I don't know what bringing Jeep-manufacturing capabilities to China would do for the American economy, but if I were to guess, that would probably make the brand more accessible to Asia. I'm not sure where our Jeeps come from, but I can guarantee they're not made in Asia and are imported from somewhere (probably US). A shame, as Asia is the kind of place where you'll frequently see mad, unexplored off-road trails. The Jeep brand is simply too expensive now for what we'd intend to do with them.
        budwsr25
        • 1 Year Ago
        @zack_falcon
        I have read somewhere the Asian made jeeps will stay in Asia and not be imported to the good ole USA.
          zack_falcon
          • 1 Year Ago
          @budwsr25
          That's of no consequence. Any Jeeps in the USA are made in the USA. Jeep never really had any problems about domestic products and manufacturing (though there was a time the YJ, iirc, was produced in Canada), It's the global market Jeep always had problems with. The only reason complete copies (Toyota FJ, Mitsubishi) and spin offs with supposed off-road abilities (Land Rover) do better than Jeep outside of America, is because Jeep's presence there is lacking.
          clquake
          • 1 Year Ago
          @budwsr25
          Sounds like you have never taken anything other than a Jeep offroad. I have offroaded an FJ, Land Cruiser & several Land Rovers. They are quite capable. None are as cheap as a Jeep.
          zack_falcon
          • 1 Year Ago
          @budwsr25
          Sounds like you haven't taken anything other than old Jeeps and vehicles off-road. The old FJ, Land Cruisers, and Land Rovers are great off-road, and can actually match the older Jeeps of their time. The new FJ Cruiser is crap, while the new Land Cruisers are far too large and heavy. Current Land Rovers, other than the Defender, are a joke.
          clquake
          • 1 Year Ago
          @budwsr25
          So explain why countries not named United States mostly use new Land Rovers & new Land Cruisers when offroading.
      Mr Sled
      • 1 Year Ago
      At first I thought Jeep Cherokee VS BMW 1M. I need more sleep. Lol
      groingo
      • 1 Year Ago
      Provided the headliners don't keep catching fire, the wheels don't fall off, the tail lights work or the engine doesn't burst into flames after it loses power and stalls....all hallmark's of the new Jeep!
        • 1 Year Ago
        @groingo
        [blocked]
          • 1 Year Ago
          [blocked]
      Bill Burke
      • 1 Year Ago
      I can't believe the number of Cherokees I keep seeing already on the Jeep crazy roads of Long Island. I feel vindicated in my support of the bold and logical decisions made by Chrysler management on the whole Cherokee package, which for months leading up to it's launch, I argued in support against all kinds of sincere but short sighted detractors. Once people grow to appreciate all the advanced features and get accustom to it's edgy styling, many more Cherokees will be out there on the road honoring the Cherokee name as the new and necessarily different, 21st century Cherokee namesake. Will Jeep sell a million vehicles? Does this Long Islander love Jeeps? Globally, no doubt, if not in 2014 than surely the next year. They could sell a million right here on Long Island..... OK, half a million.
        Bill Burke
        • 1 Year Ago
        @Bill Burke
        I offer a pro-Chrysler point of view, that is true, but the arguments I presented on the Cherokee were, in my opinion, based on the product assets, a marketing theory I deduced from the Cherokee bold styling direction and my opinion that Jeep is a brand that has huge growth potential for new customers and returning owners. I wrote volumes on these various observations, some based on my first hand viewing of the Cherokee at the New York International Auto Show and the big crowds it attracted, some on the cutting edge engineering. I stood by these opinions in the face of unrelenting criticism because I believed in them and because many critics and detractors were just so biased. Meeting bias with a little bias seemed appropriate when the opinions I formulated were based on logic and fact. Ergo jtva, give me some credit, and Jeep a whole bunch. Thanks!
        clquake
        • 1 Year Ago
        @Bill Burke
        Lets use your logic on the Toyota Camry & Corolla and Honda Accord & Civic. You say high sales means it's a great vehicle? I want you to say it. Say the Appliances are great cars. Say it Bill. I dare you.
        Ed
        • 1 Year Ago
        @Bill Burke
        The new Cherokee in proper trim level is certainly more capable then anything else in its class.
        no1bondfan
        • 1 Year Ago
        @Bill Burke
        Give credit where it's due - Bill was right, the Cherokee does seem to be a success.
          jtav2002
          • 1 Year Ago
          @no1bondfan
          Are you new here? Why should be get credit he will literally support any vehicle Chrysler makes.
        zack_falcon
        • 1 Year Ago
        @Bill Burke
        Nothing wrong with inviting non-Jeep people into the Jeep fold - those are obviously Jeep's target audience. But I stand by my opinion that the Cherokee name should've been reserved for something that, along with the Wrangler, would uphold the brand's original qualities. New people can get new Jeeps. This new Cherokee has nothing in common with the old one, and depending on who you ask, that can be a good or bad thing. The fact that Jeep was unwilling to let the KL stand (or fall) on its own name doesn't really speak well for them.
      TimeOut
      • 1 Year Ago
      My opinion is the appearance is either you love it or you hate it. Personally I find it an eye sore! A bigger worry is when are they going to make some sort of recall?
      billfrombuckhead
      • 1 Year Ago
      Mopar uber alles fur die ganze Welt!
      Trel
      • 1 Year Ago
      If they want to add 150 - 200 thousand vehicles to their sales, do one thing right. Take the Ram 1500 and make a large SUV to battle against GM and Ford. They tried (Chrysler did with the Aspen), but that was a poor attempt. The new management would never put out that kind of slop. I think the 1500 has the fit and finish, not to mention the lines, to be a rather handsome SUV. Not only would JEEP sell a ton of them, but they could charge a premium for the JEEP name. I bet they could get as much as the GMC Denali , while leaving an even hire price point for Chrysler to battle the Escalade. Obviously, this could always mean that they could take a swipe and go down market and have Dodge go head to head with the Chevy Tahoe. Why not? Anyone???
        rsholland
        • 1 Year Ago
        @Trel
        Why not? Three letters: EPA
        • 1 Year Ago
        @Trel
        [blocked]
        no1bondfan
        • 1 Year Ago
        @Trel
        I think what you are suggesting is the Jeep Grand Wagoneer, which I believe I read is in the works. Can anyone confirm that?
          zack_falcon
          • 1 Year Ago
          @no1bondfan
          Yes, my usually informative site, Allpar, says the Grand Wagoneer will make a comeback, based on the WK2 (Durango/GC) chassis. It will be positioned as a high-class 7 seater with off-road capabilities. This is an established fact. Now, as for the opinions / may-change-things: We don't when it's coming out. Posted date was 2014. That could be outdated. If it still held true, there should be more news. People in the know mentioned it looks like a cross of the original Wagoneer and the Durango. That could change, though I hope it retains its good ol' looks. Don't know if the word 'Grand' will be in there. It could very well be just 'Wagoneer'. No word on pricing, though the general consensus is that it will be priced higher than the Durango, and will have no 'base' model, so it doesn't cannibalize its Dodge sibling.
        1guyin10
        • 1 Year Ago
        @Trel
        They would be lucky to sell 20-30,000 of them if they did. There just isn't that much demand for big body on frame SUVs anymore.
      Jobu
      • 1 Year Ago
      I hope these bold plans do not include Libertys and Compasses...
        spa2nky1
        • 1 Year Ago
        @Jobu
        Liberty is already gone, replaced by the Cherokee...pictured above. The Compass will soon be gone, but I doubt many people will like the replacement much more.
          • 1 Year Ago
          @spa2nky1
          [blocked]
          Jobu
          • 1 Year Ago
          @spa2nky1
          Yeah, I think everyone who visits this site knows this...
      Avinash Machado
      • 1 Year Ago
      Time for a Cherokee Diesel.
      car-a-holic
      • 1 Year Ago
      In second thought if you had already built that jeep truck you keep teasing you'd already be tgere
        1guyin10
        • 1 Year Ago
        @car-a-holic
        They would already be building it except for the fact that they don't have enough capacity for the Wrangler orders they already have. It sounds as if they are getting close to announcing a cure for that problem though. That could open the door for the pickup.
        • 1 Year Ago
        @car-a-holic
        [blocked]
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