There's a distinct benefit to automakers having their own premium brand. After all, why develop one vehicle to be sold under one nameplate if you can turn it into two? Especially if a little reconfiguration and some premium accoutrements allow said automaker to charge significantly more for the luxury version. It's a winning formula – for crossovers especially – that Toyota has used to turn the Highlander into the Lexus RX (even if the first-gen RX arrived before the original Highlander), that Ford has used to transform the Edgee into the Lincoln MKX and that General Motors has applied to the Chevrolet Suburban to turn it into the Cadillac Escalade (to name just a few of the many examples out there). And it's one to which Honda and its Acura division are certainly not unaccustomed.

Acura has adapted its Euro-spec Honda Accord into the TSX, the Civic into the ILX, the CR-V into the RDX and the Pilot into the MDX. And now that the Honda Vezel is coming to market, Acura reportedly has its eye on that as well. The idea was first introduced when Acura unveiled the SUV-X concept (shown above) at the Shanghai Motor Show this past April, just a few months after Honda revealed its Urban SUV concept that previewed the production Vezel. At the time, says Automotive News, Acura said it intended to put the concept into production in China for the Chinese market, and it's reportedly moving ahead with those plans. But now that it is, executives are wondering where else they might find buyers for the premium compact crossover.

With the Vezel soon to begin production alongside the Fit at Honda's new plant in Mexico, it wouldn't be a stretch to see the Acura version follow suit. The market does, after all, seem to be heating up with entries like the Audi Q3, BMW X1 and Mercedes-Benz GLA, and we couldn't blame Honda – pardon us, Acura – for wanting a slice of that pie.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 40 Comments
      pickles
      • 11 Months Ago
      If this design were a pair of jeans it would have: rhinestones, worn holes in places nobody gets holes in their jeans, snaps where you don't need them, laces where you don't want them, dark spots next to bleach spots (sorry- stonewashed spots), printed flowers and of course fringe. In other words, this is an atrocious design with the most overwrought, gaudy curves, details and geegaws I've seen in a while. Acura is a design disaster.
        Dane Grant
        • 11 Months Ago
        @pickles
        don't forget the pleats.... Jeans with pleats... so nice!
      mary.keana
      • 11 Months Ago
      Wow Noah, You so called "car guys" that write for Autoblog sure are clueless. The Acura MDX has always been first, and the Pilot later. Example, Current MDX again on all new Platform different from the Pilot. Next Pilot may or may not be on the MDX platform.
      • 11 Months Ago
      [blocked]
      AP1_S2K
      • 11 Months Ago
      ONE of Acura's best designs! This is the design language they need to adopt because it's on par with Honda in the 90's. Good job.
      Timon
      • 11 Months Ago
      No good. I know you can do a better job than that Acura! Just look at the TLX.
      Colin
      • 11 Months Ago
      Who wants to drive a Vagazzle?
      r53CooperS
      • 11 Months Ago
      That is one godawful color.
      Stars_Fan
      • 11 Months Ago
      Check your facts Noah. The pilot and mdx do NOT share the same platform.
        Karl
        • 11 Months Ago
        @Stars_Fan
        No, you're right- Honda spends the money to develop two different, full-size, 7 passenger SUV platforms..... Check your facts Stars_Fan. It IS the same platform.
          makasay
          • 11 Months Ago
          @Karl
          The 2014 MDX is on a completely different platform.
          Karl
          • 11 Months Ago
          @Karl
          They do the same thing they've done for years- Enhancements/platforms start under Acura and the move to Honda, typically the next year.
      TsarBomba
      • 11 Months Ago
      I wonder how much "the beak" has affected sales? Even though they've improved it. I wonder if somewhere there is a stubborn design director that refuses to change? Or is it really just benign ignorance that it is loathed into conspiracy by the auto-blogging community? Or, in the real world, people don't care much about it when making a purchasing decision? - And there are other reasons for Acura's slow drift into irrelevance despite making nicely engineered vehicles. So much "why"...
        Dfelix70
        • 11 Months Ago
        @TsarBomba
        I really don't think the beak is an issue anymore. When the MDX switched to the beak, sales jumped 52% the following year. And with their new beaks, the MDX and RDX are selling better than ever. The failure of the ILX is due to the powertrains offered. The current slow sales of the TSX are due to an aged design as it was doing well when first introduced. Same can be said for the TL. Granted, the designs of the TSX and TL heavily contributed to them appearing outdated quickly since those designs weren't enduring.
          normc32
          • 11 Months Ago
          @Dfelix70
          Buick out sold Acura last year and their designs are cutting edge? Turbo power and efficiency difference? The once shiny Acura calipers have been tarnished for quite some time.
          piggybox
          • 11 Months Ago
          @Dfelix70
          @normc32 In the case of Verano vastly out selling ILX, yes, it's because of powertrain.
      SloopJohnB
      • 11 Months Ago
      There's a misprint somewhere. Surely you meant 'weasel?'
      Indubitably
      • 11 Months Ago
      Hey Acura, how about a COUPE instead? Thanks.
      Deneway
      • 11 Months Ago
      Minor detail: the Acura MDX came before the Pilot. In every generation.
    • Load More Comments