Toyota Hybrid Sales Chart smallToyota's first hybrid model – the Prius – went on sale in 1997 in Japan. It took 14 years for the company to see a cumulative total of three million hybrids (a mark reached in March 2011). Today, Toyota announced that its global sales figures of all of its gas-electric models (and there are a lot of them now, including ones we've barely heard of here in the US, like the Crown Majesta or the Harrier Hybrid) have reached six million. Toyota calculates that all those hybrids have saved 41 million tons of CO2 emissions from entering the atmosphere.

Toyota's ever-increasing hybrid sales pace means the company sold as many in the last three years as it did in the first fourteen. As you can see in our chart, the trendline shows that we'll hit the next-million mark in short order. In fact, Toyota says that it sold a million hybrids in the last nine months, the shortest time it has ever taken the automaker to sell that many hybrids. Part of the reason is that there are 24 hybrid Toyota and Lexus models available around the world, and Toyota says another 15 will be coming in the next two years. Anyone want to guess when Toyota will hit seven million? August?
toyota global hybrid sales chart

Show full PR text
Worldwide Sales of Toyota Hybrids Top 6 Million Units

Toyota City, Japan, January 15, 2014-Toyota Motor Corporation announces that cumulative global sales of its hybrid vehicles topped the 6 million unit mark as of December 31, 2013, reaching 6.072 million units1. The latest million-unit milestone was achieved in the fastest time yet for Toyota, taking just nine months.

Helping mitigate the environmental effects of vehicles is a priority at Toyota. Based on its belief that environment-friendly vehicles can only truly have a positive impact if they are widely used, Toyota has endeavored to encourage the mass-market adoption of hybrid vehicles.

As of this month, Toyota sells 24 hybrid passenger car models and one plug-in hybrid model in approximately 80 countries and regions around the world. Furthermore, within the next two years, Toyota will launch a total of 15 new hybrid vehicles worldwide, including the new "Harrier Hybrid" in Japan on January 15 and the new "Highlander Hybrid" in the United States in the near future. Toyota will continue augmenting its product lineup even further and increasing the number of countries and regions where it sells hybrid vehicles.

Toyota calculates that as of December 31, 2013, Toyota hybrid vehicles2 have resulted in approximately 41 million fewer tons3 of CO2 emissions-believed to be a cause of global warming-than would have been emitted by gasoline-powered vehicles of similar size and driving performance. Toyota also estimates that its hybrid vehicles have saved approximately 15 million kiloliters of gasoline compared to the amount used by gasoline-powered vehicles of similar size.

In August 1997 in Japan, Toyota launched the "Coaster Hybrid EV" and launched the "Prius"-the world's first mass-produced hybrid passenger vehicle-in December. Since then, Toyota hybrid vehicles have received tremendous support from consumers around the world.

Toyota has positioned hybrid technologies that enable the use of different fuel combinations, including the component technologies necessary for development of various environment-friendly cars, as core environmental technologies for the twenty-first century. Toyota therefore plans to continue working to raise performance, reduce costs, and expand its product lineup-including that of non-hybrid environment-friendly vehicles-to create vehicles that are popular with consumers.

1Including plug-in hybrid vehicles; Toyota data
2Excluding the Coaster Hybrid EV and Quick Delivery 200
3Number of registered vehicles × distance traveled × fuel efficiency (actual fuel efficiency in each country) × CO2 conversion factor

Toyota Hybrid Vehicle Sales
Based on TMC data (Unit = 1,000 vehicles)

Global Japan North America Europe
1997 0.3 0.3
1998 17.6 17.6
1999 15.2 15.2
2000 19 12.5 5.7 0.7
2001 36.9 18.4 15.9 2.3
2002 41.3 19.9 20.3 0.8
2003 53.2 27.1 24.8 0.8
2004 134.6 68.7 55.9 8.1
2005 234.9 58.5 149.9 23.3
2006 312.5 72.4 197.6 36
2007 429.4 81.9 287.8 48.9
2008 429.7 104.4 254.9 57.8
2009 530.1 251.1 205.2 54.7
2010 690.1 392.2 195.8 70.1
2011 628.9 316.3 185.1 82.8
2012 1219 678 344.6 106.8
2013 1279.4 679.1 358.1 153
Total 6072.9 2814.2 2302.4 646.6

*Global figures contain sales from markets other than Japan, North America and Europe

Cumulative Sales of TMC Hybrid Passenger Vehicles*1
(Unit = 1,000 vehicles)
Global Japan North America Europe
Prius 3166.6 1407.6 1404.8 268.6
Prius α, Prius v, Prius + 405.1 289 91.4 21.7
Aqua, Prius c 633.6 529.3 83
Camry Hybrid 418.7 35.8 294.4
Alphard Hybrid*2 44.6 43.3
Auris Hybrid 128 124.2
Yaris Hybrid 75.4 73.4
Avalon Hybrid 17.2 17.2
Highlander Hybrid, Kluger Hybrid*3 138.3 3.4 133.1
Vellfire Hybrid 17.1 17.1
Sai 71 71
Estima Hybrid 105 105
Crown Hybrid 77.9 77.9
Harrier Hybrid 23.7 23.7
Crown Mild Hybrid*4 6.4 6.4
Crown Majesta (hybrid only) 3 3
Corolla Axio Hybrid 8.7 8.7
Corolla Fielder Hybrid 21.3 21.3
Lexus LS 600h/LS 600hL 35.3 23.5 2.8 4.3
Lexus GS 450h/GS 300h 38.7 14.2 6.8 12.4
Lexus RX 400h/RX 450h 288.6 27.4 145.3 86
Lexus HS 250h 61.6 39.3 22.3
Lexus CT 200h 169 37.8 51 41.3
Lexus ES 300h 47 24.6 0.2
Lexus IS 300h 16.7 8.7 5.9

*1Global figures contain sales from markets other than Japan, North America and Europe; Figures as of December 31, 2013 and based on Toyota data; *2Production ceased in 2008 and production of a new model started in 2011; *3Kluger Hybrid (for the Japanese market) production ceased in 2007; *4Crown Royal production ceased in 2003, Crown Sedan production ceased in 2008

TMC Hybrid Vehicle Chronology

Year Month Milestone
1997 Mar. Toyota Hybrid System (THS) unveiled
Aug. Coaster Hybrid EV launched (Japan only)
Oct. Prius unveiled (launched in December)
2000 Nov. Cumulative global Prius sales top 50,000 vehicles
2001 Jun. Estima Hybrid launched (Japan only)
Aug. Crown Royal series with Mild Hybrid System launched (Japan only)
2002 Mar. Cumulative global hybrid vehicle sales top 100,000 mark
Aug. Cumulative global Prius sales top 100,000 vehicles
Oct. Crown Sedan with Mild Hybrid System launched (Japan only)
2003 Apr. Toyota Hybrid System II (THS II) unveiled
Jul. Alphard Hybrid launched (Japan only)
Sep. Completely redesigned second-generation Prius launched
Dyna Hybrid and Toyoace Hybrid unveiled (launched in November; Japan only)
2005 Mar. Harrier Hybrid (Lexus RX 400h) and Kluger Hybrid (Highlander Hybrid) launched
Oct. Cumulative global hybrid vehicle sales top 500,000 mark
Dec. Second-generation Prius production commenced at SFTM's Changchun plant in China
2006 Mar. Lexus GS 450h launched
Apr. Cumulative global Prius sales top 500,000 vehicles
May Camry Hybrid launched (for sale outside Japan)
Jun. Completely redesigned Estima Hybrid launched (Japan only)
Oct. Camry Hybrid production commenced at Kentucky Plant in the U.S.; Quick Delivery 200 launched (Japan only)
2007 May Cumulative global hybrid vehicle sales top 1 million mark; Lexus LS 600h/LS 600hL launched
2008 Feb. Crown Hybrid unveiled (launched in May; Japan only)
Apr. Cumulative global Prius sales top 1 million vehicles
2009 Jan. Lexus RX 450h unveiled (launched in April)
May Completely redesigned third-generation Prius launched
Jul. Camry Hybrid production commenced at TMT's Gateway Plant, Thailand; HS 250h launched
Aug. Cumulative global hybrid vehicle sales top 2 million mark
Oct. Sai unveiled (launched in December, Japan only)
Dec. Camry Hybrid production commenced at TMCA's Altona Plant, Australia
2010 Apr. Camry Hybrid production commenced at GTMC's plant in China
Jun. Auris Hybrid production commenced at TMUK's Burnaston Plant, UK; Auris Hybrid launched (for sale outside Japan)
Jul. Cumulative sales in Japan of hybrids top 1 million vehicles
Sep. Cumulative global Prius sales top 2 million vehicles
Nov. Third-generation Prius production commenced at TMT's Gateway Plant, Thailand
2011 Jan. Annual Prius sales in Japan of new vehicles in 2010 were 315,669 vehicles, the largest amount of annual sales ever recorded; Lexus CT 200h launched
Feb. Cumulative global hybrid vehicle sales top 3 million mark
May Prius α launched
Aug. Prius sales in Japan top 1 million mark
Sep. Completely redesigned Camry Hybrid launched in Japan; Alphard Hybrid and Vellfire Hybrid unveiled (launched in November, Japan only)
Oct. TMEC of China conducts cornerstone laying ceremony and announces plan to produce and sell vehicles with hybrid systems produced in China jointly with China FAW Group and GTMC around 2015
Nov. Prius PHV unveiled (launched in January 2012 in Japan, in March 2012 in the U.S., in the summer of 2012 in Europe)
Dec. Production of third-generation Prius commenced at SFTM's Changchun Plant in China; Aqua launched
2012 Jan. Completely redesigned Lexus GS 450h unveiled (launched in March)
Feb. Start of Highlander Hybrid production at Indiana Plant in the U.S. in the second half of 2013 announced
Production and sale of Camry Hybrid in Kuozui's Kuanying Plant, Taiwan commenced
Apr. Cumulative global hybrid vehicle sales top 4 million mark
May Yaris Hybrid launched (for sale outside Japan)
Jul. Start of Lexus RX 450h production at TMMC's Cambridge Plant in early 2014 announced; Lexus ES 300h launched (for sale outside Japan)
Oct. Cumulative hybrid vehicle sales in Japan top 2 million mark
Cumulative global hybrid vehicle sales from January through October 2012 top 1 million mark
Nov. Completely redesigned Auris Hybrid launched (for sale outside Japan)
Dec. Completely redesigned Crown hybrid unveiled (launched in January 2013, Japan only); Avalon hybrid launched (for sale outside Japan)
2013 Mar. Cumulative global hybrid vehicle sales top 5 million mark
May Lexus IS 300h launched
Aug. Corolla Axio Hybrid and Corolla Fielder Hybrid launched
Sep. Crown Majesta (only hybrid version available) launched
Oct. Lexus GS 300h launched
Nov. Completely redesigned Harrier Hybrid unveiled (launched in January 2014)
Dec. Cumulative global hybrid vehicle sales top 6 million mark

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      Mark Grudt
      • 1 Year Ago
      ...and all the strip mining that is done for those batterys...the car aren't really green, and your farts do smell!
      • 1 Year Ago
      Good news for Toyota but their fleet has a few areas that need to be improved Mid size sedan - camry - over 40MPG! Large sedan - avalon - over 40MPG! small sedan - no hybrid available mid size hatch - prius - over 40 MPG! small size hatch - prius - over 40 MPG! large hatch - prius - over 40 MPG! large van - no hybrid small van - no vehicle on offer mid size van - no vehicle on offer large pickup - no hybrid mid size pickup - no hybrid small SUV - no vehicle on offer mid size SUV - no hybrid large SUV - highlander - under 30MPG? huge SUV - no hybrid sports or sporty car - no hybrid small wagon - no hybrid mid wagon or large wagon - no vehicle on offer small luxury car - CT - mileage about 40mpg for a tiny car mid size luxury car - ES - over 40 MPG! mid size luxury car - GS - under 30 MPG? large luxury car - LS - barely over 20 MPG? small luxury SUV - no vehicle mid luxury SUV - RX - barely over 30 MPG? large luxury SUV - no hybrid
        • 1 Year Ago
        I meant to say 'hybrid fleet' not just fleet in general. I am referring to their hybrid options only.
          Mark Grudt
          • 1 Year Ago
          Seth...let me know which Prius is your's so I can run it over on the freeway with my 1989 Ford E-250 with it's 460 V-8 that gets 9 on the highway. Just don't drive with your toy dog in the car...I wouldn't want to hurt or kill the dog.
      • 1 Year Ago
      The successful rival of EV technology has been largely due to the pioneering persistence of Toyota. The humble Prius was a figure of quite bitter attacks by all sorts of factions, from gear (petrol) heads, to indignant EV purists. But Toyota persisted, reinforcing the image of it's hybrid technology by expanding the availability to include the most expensive Lexus models. Toyota deserves it's successful domination of the hybrid market, the 41 million tons of CO2 emissions saved, is often overlooked by EV enthusiasts when they castigate Toyota for producing hybrids, instead of EV's which sell in comparatively minuscule numbers. Toyota showed the other car makers, that EV technology could not only sell, but in profitable numbers.
      • 1 Year Ago
      This is what erks me. Why is this rather important only reported on the green.autoblog while a "solar powered", 3-wheeled trike taxi gets reported and rather mocked for resembling most alternative vehicles on the main site?
      • 1 Year Ago
      And Honda isn't going to bring over the Fit Hybrid? Not smart. Honda dealers must have too many customers I guess.
        2 wheeled menace
        • 1 Year Ago
        Well, they wouldn't want to try TOO hard to compete with the Prius, you know. They could either do that or give the insight a proper atkinson engine..
          • 1 Year Ago
          @2 wheeled menace
          Honda did that already, and with proper batteries and a bigger electric motor they suddenly sell the cars.
        • 1 Year Ago
        While I agree it would be nice to see the Fit Hybrid over here, I can understand why Honda would rather focus on their core vehicles first. They sold 336,180 Civics, and only 53,513 Fits, in the US in 2013. And since the Fit Hybrid is the best-selling version of the best selling vehicle in Japan, it makes even more sense that they'd keep all Fit Hybrid production for the Japanese domestic market.
      Joe Y
      • 1 Year Ago
      Well there are a lot of stupid people so it goes without saying!
      • 1 Year Ago
      The graph seems to indicate that real market acceptance didn't happen until the launch of the second generation, six years after the first. It will be interesting to see if sales of BEVs and/or FCEVs follow a similar trajectory.
        • 1 Year Ago
        Its also interesting to note that Toyota has sold 2.8 million hybrids in Japan (population 127 million) and only 2.3 million hybrids in North America (population 530 million). Perhaps Toyota will have an easier task of marketing other alternative drivetrains in Japan.
    • Load More Comments
    Share This Photo X