A preliminary configurator for the 2015 Chrysler 200 is already up and greeting Internet visitors. The totally re-envisioned sedan that we got to know in our Deep Dive starts with an LX base trim for $22,695, which comes out to an MSRP of $21,700 plus $995 for destination. That number will get you entry to a party that comes with keyless entry, ambient LED lighting inside, a five-inch Uconnect touschcreen system with Bluetooth, a six-speaker stereo, eight-way power driver's seat, safety features like brake assist and an electronic parking brake and eighteen-inch wheels on all-season tires.

The features list isn't yet broken down by model, but including destination, the other three trims retail for $24,250 for the Limited, $25,990 for the S and $26,990 for the C. All-wheel drive adds $4,200 on the S and the C.

You can build an LX pretty quickly because there aren't many options. There are two interior choices, black or black/linen, five exterior color options, and just two choices after that: you can opt for the $495 five-inch Uconnect system that adds features like voice command and a rearview mirror with a microphone, and an engine block heater for $95.

Roll your mouse over the S trim with AWD, things get started at $29,690. Black is the only interior color option but you get three more exterior colors to choose from - one of which, Lunar White Tri-Coat, adds $595. The Options page gets a few more tabs, with check boxes for interior, exterior, powertrain and packages showing up. We didn't click everything, but the Uconnect 8.4 package with navigation added $2,290, the leather trimmed ventilated sport seats threw on $995, the dual-pane panoramic sunroof was $1,495, the Comfort Group ($795) and Navi Sound Group ($1,495) were already chosen and the 19-inch wheels on all-season tires were another $695. That put us at $35,165 out the door for a nicely equipped, if not fully loaded, 200 S. If the driving experience can match what Chrysler's thrown at its exterior and technology, well, there could be a bright future ahead.


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  • 70 Comments
      MistyGreen
      • 11 Months Ago
      The Comfort Group on the Limited trim is a STEAL at $645. Those upgrades, at least dual a/c, are normally lumped into huge, 4-figure packages. Good move Chrysler.
      Arizonarelax
      • 11 Months Ago
      Generally speaking feature "rich" models significantly increase the overall price - obvious statement. .As evident by AB testing of the Chrysler 200's web configurator. Adding for all the hidden BS costs which dealers attempt to suck you in on plus taxes you are close to if not over 40K. This pricing model is no different than most other manufacturers but it is interesting and should be part of every new car buyers preparation to fully realize the "hit" or lack credit you will receive for those prepaid features at time of trade in or selling. All car pricing sites show added features at 1/3 of their value (excluding engine and interior which remain about half of their original cost and low mileage credit ) when you sell such a feature rich car. BTW, charging for a paint color is a marketing Winnie's dream what BS. So my questions not only directed at Chrysler - but at other manufacturers as well - As the original owner of the new car when it comes to sell, what level of depreciation can I fully expect - even with all the added features? Does it make sense to buy those features other than for my comfort and emotional needs. And if I am a reasonably savvy used car buyer wouldn't I less likely buy a car that is feature rich as the warranty has likely expired and I do not want to get stuck for a "part" for a navigation system as an example that will cost me more than the car is worth? Won't this hurt and or has hurt the used car market? . Auto Blog assign one of your contributing editors to do a full story on this. Pick several brands. New cars approaching this price point may not be within many family's budget as priced. But I would really like to see what expenses occur for used cars that are feature rich and what the cost of "used" ownership might be for a car you configured above longer term. As for the new car buyer - conduct a survey, and ask new car buyers are you aware the value of the features you are paying for now doesn't necessary translate into value at time of trade in?
        gazaer
        • 11 Months Ago
        @Arizonarelax
        Interesting - Hey Auto Blog do this article.
      MistyGreen
      • 11 Months Ago
      This is seriously one of the best product announcements in a while. The website for it is really excellent, in content and design. Chrysler's builder, however, has been in serious need of a redesign for years. It's unfortunate that it didn't get one for this.
        cadetgray
        • 11 Months Ago
        @MistyGreen
        I agree Misty they even have the launch brochure available on the website. I just checked and Chevy still lacks the 2014 Malibu brochure on their site. At least they've added the image of the car on the download page. I understand not having printed copies available for an emergency refresh of the Malibu, but how hard can it be for the advertising company to save the file as a PDF and post it? Chrysler is executing this launch very well. The app for the 200 is very well done. I think some personnel have been replaced because as recent as last year there were problems with all ChryCo websites and the initial Dart catalog listed things that never materialized. The Dart launch was very poor. It seemed like they went through a new set of available configurations every month. I can't imagine what it was like for the dealers....no wonder they sold more Avengers and 200s...it was just easier to understand.
      LuigiB
      • 11 Months Ago
      I'm really excited for this car to do well for Chrysler! However, I noticed (buried) on the site that the V6 is rated 31mpg highway. The 300 with the 8-speed is rated the same? How can that be? There's something fishy going on with these EPA ratings -- in a rental 300 I got 33 mpg in highway driving without trying. The Pentastar V6 constantly gets better fuel economy reports from consumers then the EPA gives, and I hope that this relativity low number doesn't hurt sales.
        cadetgray
        • 11 Months Ago
        @LuigiB
        I've noticed the estimates for Chryslers are always conservative compared to other manufacturers especially to engines that are turbocharged. I recall both Ford and Hyundai recently have had a public relations nightmare because buyers were not getting the mileage the window stickers were claiming. People tend to forget that to tap into the power of a small displacement turbo you have to be more assertive with the gas pedal which often negates any fuel savings potential of having a 4 cylinder. A person with a torquey V6 or a big 4 can fell that power with fewer revs on the tach. I've own both turbos and V6s and prefer the latter for smoothness, torque, and lack of complexity. I also like that they usually run very well on cheaper fuels.
        LuigiB
        • 11 Months Ago
        @LuigiB
        I went back and took a second look, and of course that is Chrysler's estimate -- hoping the EPA rates it better -- but I'm not holding my breath...
        Card13
        • 11 Months Ago
        @LuigiB
        That number is for V6 and AWD, which matches the Fusion Ecoboost AWD
        Dart
        • 11 Months Ago
        @LuigiB
        My 3.6L Avenger (rated at 29mpg hwy) easily gets 32mpg on the highway, and can do as well as 34 if I'm not pulling a lot of hills...even at 70mph. The 31 is likely the AWD rating (again, only an estimate at this time). I suspect a 3.6 FWD could get closer to 34/35 with the 9 speed. Still, the 9spd should give them plenty of bottom end gearing, and using the 3.2 would get them better economy with a minimal loss of perceived power.
      SethG
      • 11 Months Ago
      Offering AWD in this space can either define the brand for the better (see Subaru), do absolutely nothing (see Suzuki), or be a sometimes-selected option that means little to most buyers but attracts the few who care (see Ford). Curious to see how it works for Chrysler.
        Turbo_S60
        • 11 Months Ago
        @SethG
        I think its a great idea. With the power of the 3.6 torque steer becomes an issue. Also they said their AWD system will transfer as much as 60% to the rear so that would give a good balance when being driven spiritedly.
          m_2012
          • 11 Months Ago
          @Turbo_S60
          You still get torque steer because this is a FWD car that sends power rearward when it sees slip.
          Jeepowner
          • 11 Months Ago
          @Turbo_S60
          @m_2012 We will see. There is a lot of talk that the AWD system would actually divert 60% of power to the rear in sport mode in the 200s model.
      Turbo_S60
      • 11 Months Ago
      I'm actually excited for this car. Depending on interior quality and materials this could be a competitor to the Lincoln MKZ while under cutting a similarly optioned car by $11,343
      Andrew Pappas
      • 11 Months Ago
      Can Chrysler redo is website now? Build and price has to be worst in the industry.
      Netguru2000
      • 11 Months Ago
      The two tone interior option isn't available as seen in many of the press release photos (black/white steering wheel/dash) which is disappointing considering how nice that looks.
      godwhomismike
      • 11 Months Ago
      If you want all the features, minus the HID lights and 19" wheels on the AWD 200S (sport) model with V6, if comes out to $31,980. Not too shabby for a 3,402 lb car that has a 295hp V6 AWD with 9 speed auto with paddle shifter, sport suspension, 8.4" navigation, 10 speaker Alpine audio with 500+ Watt amplifier, heated seats and steering wheel, rear seat A/C, etc...
      SooooRight
      • 11 Months Ago
      Does the configurator allow, "Union Made Garbage Delete Option" or are we stuck with that? Still an ugly POS.
        flammablewater
        • 11 Months Ago
        @SooooRight
        So you would rather have a car not built in the US than buy one made by a union? Because that's basically your only option.
          ehisforadam
          • 11 Months Ago
          @flammablewater
          That would pretty much leave your options as a car built in a third world country or the American South, because everywhere else in the world pretty much everyone has unions.
          Cool Ray
          • 11 Months Ago
          @flammablewater
          aren't most dodge's built in mexico?
        cadetgray
        • 11 Months Ago
        @SooooRight
        Pity because I'd rather have a union worker putting their earnings back into the economy than one earning less. Perhaps you should consider how your employer makes money. 9 out of 10 they would rather have middle class customers and clients than those struggling to pay the bills let alone spend any additional money in their local economy. I've not met a union worker on any public subsidy. Ask how many walmart workers get some form of relief and you'd be surprised. In fact they even encourage and assist employees in applying for programs like housing assistance and the SNAP food stamp program. I doubt Chrysler's HR department does that unless the worker has been laid off. Look at the big picture and you'll learn that when our neighbor is thriving we all are thriving.
        Cool Ray
        • 11 Months Ago
        @SooooRight
        just a fiat with a dodge body!
      vvk
      • 11 Months Ago
      And people ridicule BMW pricing. This is crazy money for a disposable car.
      Burabus
      • 11 Months Ago
      I fell asleep looking at that image
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