We all know someone who's named their car. And chances are – let's face it – that person is probably a girl. We're not being sexist here: we're just looking at the numbers presented by a new study from DMEautomotive.

The industry research group conducted a study that indicates that one in five American car owners have named their vehicles. But that one in five is likely to be female and between the ages of 18 and 24. The study upsets certain notions of men being more attached to their cars than women, and millennials not caring about cars: at 23 percent, women proved more likely to personify their vehicle than men (at 18 percent), and car owners in their late teens or early twenties are the four times more likely to name their cars than someone over 55.

Because most women (by far) view their car as female and men are pretty evenly split, there's about twice as many "female" cars on the road as "male" ones (those identities having been ascribed by the vehicles' owners). But this part had us scratching our heads the most: apparently one in four cars that have names, have names that begin with the letter B: as the tidy infographic above shows, Baby, Betsy, Bessie and Betty (along with Black Beauty) rank among the most popular names for cars in America.

Of course some cars may be more susceptible to being named than others, though the study (whose findings you can read below) doesn't get into that. As our friends at Road & Track discovered, Mini dealers have devised a simple way of figuring out whether an owner may be interested in trading in: if they've named their Mini, chances are slim that they'll be willing to part with it.

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Baby, Want to Name My Car? Younger and Female Car Owners Most Likely to Name Their Vehicles

New consumer study from DMEautomotive illuminates a powerful emotional connection between consumers and their vehicles; top names include 'Baby,' 'Betsy,' 'Bessie,' 'Black Beauty,' and 'Betty'

Daytona Beach, FL – January 13, 2014 – Women and younger car owners are the most likely to give a nickname and associate a gender to their vehicles', according to a new report from DMEautomotive. The survey on car-naming behavior investigates the depth of the emotional connection between consumers and their cars as represented by the degree to which they personify and ascribe a gender to their vehicles. The survey was fielded among approximately 2,000 consumers in 2013, and also revealed that one in five car owners nickname their vehicles.

"While these findings, on the surface, are just plain fun...they also offer an interesting, even counter-intuitive perspective on the relationships car owners, especially women and the young generation, develop with their vehicles," said Doug Van Sach, DMEautomotive's Vice President, Strategy and Analytics. "The accepted cliché is that men have a more passionate, personal relationship with their beloved cars, while women view them as utilitarian machines that get you from Point A to B. But this research provides a different insight: women are significantly more likely to christen their vehicles, and also associate a female gender with them, while more men perceive their vehicles as male. And while we've seen numerous headlines on the fact that millennials are the least car-passionate generation in history, they're far more likely to personify and name their vehicles. This indicates an emotional and personal vehicle attachment in these demographics, one that auto marketers might want to explore and leverage."

Key Research Findings:

Vehicle Relationship Building Begins with a 'B'

1 in 5, an estimated 50 million consumers (Experian data, 247.9 million cars on US roads. November, 2013), name their vehicles
1 in 4 vehicle nicknames begins with a 'B'

top vehicle names

Mostly She-Cars

Twice as many female cars (32)
49% of owners identify their cars as either male or female
Vast majority of women (88%) view their vehicle as female
Men split on gender: 55 as male
Women more likely to give their vehicle a name (23)

Young Much More Likely to Name Cars than Older People

Car owners aged 18-34 are more than twice as likely (32).
18-24 year old car owners are roughly 4 times more likely (40) and are the most likely to associate a gender with their car (69%).
Twice as many owners over 65 (63).

Age groups by likelihood to name their car

About DMEautomotive

DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa's proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Florida.


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    • 1 Second Ago
  • 114 Comments
      Douglasfir
      • 11 Months Ago
      Surprised "Stupid Piece of $h!t isn't number one
      JS
      • 11 Months Ago
      I named my new 2013 Ruby Red Ford Focus Titanium Hatch... Redford.
      Jim Pease
      • 11 Months Ago
      I don't name my cars but I do call my Garmin GPS "Sharon". She's such a b*tch just like my friend's wife Sharon.
        flychinook
        • 11 Months Ago
        @Jim Pease
        I had a buddy who used an off-brand GPS. After using it for a few months, he named it Helen Keller.
          Leather Bear
          • 11 Months Ago
          @flychinook
          Which begs the question: Why is Helen Keller such a bad driver? Because she's a woman! (I'll be here all week...)
      JMT73
      • 11 Months Ago
      I find it interesting that somehow not giving your car a name suggests you aren't attached to it. I certainly do care about my vehicles and while I do generally refer to all vehicles (cars, trucks, motorcycles, etc) in the feminine, I certainly don't name my cars. Far from suggesting I don't care about them.
        axiomatik
        • 11 Months Ago
        @JMT73
        Same here. I obsess over my cars, but I don't anthropomorphize them.
      ROLO
      • 11 Months Ago
      My fist cars name was Ohgodplez Start
      bonehead
      • 11 Months Ago
      When faced with a poll like that, how can you not vote "-delete-"
      hnoerdli
      • 11 Months Ago
      Wow, AOL redacted sh1th3@d. Talk about taking the fun out of pointless comment boards.
      Teleny411
      • 11 Months Ago
      We have a mini Fleet most with named: 52 Jaguar Mark Vii: The Empress 68. Jaguar 420: Albert 96 Jaguar XJ:The Queen (Elizabeth) 02 Jaguar XK8: Big Cat 66 Sunbeam: Daisy 81 Fiat Spider: Snooki 48 Fiat Topolino: Topolino 01 Cherokee XJ: the Jeep 98 BMW Z3: Zed 91 BMW e30: UDM I think I want a Packard, 2002 or maybe a Mini next. Names make them part of the family & they will be with us for awhile. :)
      Mike
      • 11 Months Ago
      I named my last car "Piece of crap" after the transmission died.
      • 11 Months Ago
      [blocked]
      ctsmith1066
      • 11 Months Ago
      Ellie, though I think my next one will be Our Lady of Blessed Accelleration. If it fits.
      johnnythemoney
      • 11 Months Ago
      Full name is Peggy Pallendorf III, but we just call her Pegs.
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