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Monday marked the official, live unveiling of the 2014 BMW 2 Series. Not a company to rest on its laurels, BMW has unveiled the online configurator for the replacement to the much-loved 1 Series. Potential customers can select from either the 228i or go all-out and get the M235i. We shouldn't have to explain which car we've been building all day.

As a recap, a base 228i starts at $32,100 not counting a $925 destination charge. It includes 240 horsepower, 258 pound-feet of torque and, when optioned with the six-speed manual rather than the eight-speed automatic, a perfect 50/50 weight distribution (the 8AT balances at 50.3 in front and 49.7 in back). The M235i, meanwhile, starts at $43,100 (although you can't actually buy one for that, because the configurator forces you into a $1,450 Dakota leather interior). It offers up significantly more grunt, with 320 hp and 320 lb-ft from its 3.0-liter, turbocharged straight six.

Click over to the configurator and play around.


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    • 1 Second Ago
  • 59 Comments
      Benny90
      • 1 Year Ago
      Not just going ahead and adding the destination charge gets so old. I don't get why it's not just added directly to the MSRP automatically since everyone has to pay it. I can maybe see possibly over in Europe it not being added, but considering it's the same price throughout the U.S.... Is there ever a time when you do not pay for the destination charge?
      sampson
      • 1 Year Ago
      Crazy the 2 series weighs 3500 lbs... That's as much as the mustang.. You're not really getting a "small car" here.
      MMM
      • 1 Year Ago
      Is it just me or this is the best looking BMW in the lineup?
        vi_per
        • 1 Year Ago
        @MMM
        Agree, but that's not saying much. The bar is very low indeed.
      Andrew
      • 1 Year Ago
      tahnks but no thanks I will take my ATS coupe over that any day........ infact youd have to be pretty much a moron to pick ANY BMW over any CADILLAC. The NEW standard of the world!
      vi_per
      • 1 Year Ago
      I'll spend a little more and get myself a real car. Like a C7.
        1STH
        • 1 Year Ago
        @vi_per
        lol @ Corvette fans...never understanding the art of subtlety and quality.
          vi_per
          • 1 Year Ago
          @1STH
          FYI, I used to drive a BMW myself. European cuisine is subtle, fine, quality, whatever. But sometimes all you want is a no-nonsense satisfying meal. That goes for cars, food, and women.
          • 1 Year Ago
          @1STH
          [blocked]
          cd
          • 1 Year Ago
          @1STH
          A Corvette weighs 500 lbs less than this hunk of junk, has 50% more tire and makes 50% more power
      akitadog
      • 1 Year Ago
      "Not a company to rest on its laurels," Hah! That's EXACTLY what they've been doing (as well as riding its reputation) since they decided to go for more bloat, more cushion, and more gadgets to attract leasing badge-******. That whole "ultimate driving machine" nonsense left the building around 2006.
        Sean
        • 1 Year Ago
        @akitadog
        I don't think you can back this up with legitimate points. They've clearly taken an initiative with their "i" program, and their car tech seems to be on pace with the competition. Emissions are top in class. Weight is more or less in check with the respective competition... maybe they're on the heavier side in some classes. I think the only thing they're really "stagnant" with is their design, but history has dictated evolution-then-revolution, (rinse and repeat) as far as generational development's concerned.
          akitadog
          • 1 Year Ago
          @Sean
          Hey, I understand the "i" program, though it isn't "initiative," it's playing catchup...to GM. Even so, it's far from "ultimate driving machine" material. It's a shameless appeal to the same moneyed yuppies who must be seen being green by leasing the Tesla Model S, and will move on to the next eco-conscious accessory when their term is up. They intend to grab those next leases. I suppose you could say the "i" program is necessary considering our higher-fuel-economy trends, but then that only puts those vehicles a half-step above any "sporty" hybrid. But no one really thinks much of the CR-Z, do they? The rest of their cars have been "Benzed" for the sake of market share as the 70% who lease new Bimmers have decided that what they really wanted wasn't an ultimate driving machine, it was a roundel on the grille with the comfort of the Camry they just traded in to get it. And let's not even get into BMW's "vehicle for every niche, real or imagined" self-competing model bloat. No, Cadillac is steadily filling the hole that BMW continues to vacate, and I'm grateful for that. The new CTS is the darling of the motoring press, and rightfully so. The ATS is an amazing drive, I test-drove one and the chassis puts its money where its mouth is. It makes me feel proud to know that my next car can and will be a true American luxury sports sedan.
          Zoom
          • 1 Year Ago
          @Sean
          @akita: how is developing a carbon-fiber car sold to the masses at $40k "catching up" to GM. Sorry, I guess I forgot about GMs CF car.
          akitadog
          • 1 Year Ago
          @Sean
          @Zoom, As for catching up to GM, BMW's electric drive tech is basically cribbing the Voltec handbook, that's plainly obvious. There's nothing new about CF tubs. We can thank that paragon of automotive excitement, Toyota, for figuring out how to make it cheaply, not BMW. As for the price, come on. We all know these electric cars and plug-ins are being sold at a loss. But I bet BMW's expenses to make the i3 exceed BY FAR those of the Volt, in their efforts to offer something "cutting-edge." Besides, it's easy to set a sell price for way cheaper than it costs to produce, when you know the vast majority of your customers will be renting them long-term, anyway.
          akitadog
          • 1 Year Ago
          @Sean
          Sean, everything you stated makes my original point for me. That is, that BMW isn't BMW anymore. All the years and effort spent building up a deserved reputation for being the best-driving, most focused, sporting lineup of vehicles around is being ditched for Wall Street speculators who live quarter to quarter. No, they aren't offering their staple lineup anymore. I no longer see sporting vehicles, I see soft tourers and Lexuses. They could remain a smaller sports/sporty car company (BMW/Mini) and focus on higher profit per vehicle, but they are chasing volume at the risk of destroying the brand in the process. Regarding the "i" vehicles, you're telling me I don't understand the point of the brand, then immediately say that they're changing the brand. Which one is it? I think I understand what the brand used to be, and still means to consumers. In fact, this revolutionary new brand identity is a tacit confirmation that it indeed IS all about the badge, after all, or they wouldn't be so quick to let their heritage whither away (lip-servicing M vehicles notwithstanding). With regard to all the niche vehicles, I'm not pissed, I just think it's stupid and short-sighted. You missed the part about the cannibalizing effect that such model bloat has. BMW competes with itself more than the competition when your upcoming choices for a smaller vehicle with cargo room are all comparable: 1er hatch, i3, 3er wagon, 3er GT, X1, X3, X4. But more to my point, this is symptomatic of their loss of focus. I mean, better to do one thing well than to do many things half-assed, no? Let's see how many of their current models are discontinued in 4 to 5 years due to unjustifiably low sales. Also, their model bloat over the past few years doesn't show a proportionate rise in sales, which means fewer of each model being sold. How long can they stay on that path and be profitable? Yes, the other Germans are doing the same thing, but their reputations weren't built on such a focused area like BMWs. More wafty, comfy models don't damage MB and Audi's brands like it does BMW. Yes, Audi dominates WEC/Le Mans racing, but they haven't focused their brand around it. Neither has MB with German touring cars or F1. They both learn from their motorsport endeavors, but don't place all their chips on it, so to speak.
        vi_per
        • 1 Year Ago
        @akitadog
        Thoroughly agree. BMW = Badge My *****
      ferps
      • 1 Year Ago
      The 228i seems like a much better deal than the M235i. $11k difference? It's not even a "real" M car.
        Cayman
        • 1 Year Ago
        @ferps
        That difference isn't just for the engine though, the 235 has a few standard features that the 228 doesn't (like moon roof, power seats, etc). Whether those additional standard features and the engine are worth $11K is up to the buyer.
      thrutheeyesofbry
      • 1 Year Ago
      I work on 3s regularly. I love the size of the 1 so much more. Looking at a used 128i with a manual trans with a preference towards one with the M sport package. They are fun. Of course the turbo motors are a million times more fun but the cost of ownership is significantly higher. Injector issues, high pressure pumps, turbo/ wastegates, carbon buildup on the intake side of the head. No fun. Makes me crazy amounts of money though so it is difficult to complain. The F30 is nice but feels like I am driving a computer. I miss steering feel, real road feel. I assume the new 2 is the same. Such a shame.
        Stridenttube
        • 1 Year Ago
        @thrutheeyesofbry
        They are constantly updating the software for the steering rack. It's a new technology, it will get better and soon you won't be able to tell the difference between the two.
        Quen47
        • 1 Year Ago
        @thrutheeyesofbry
        Yup, the 1 was the last BMW with hydraulic steering. Shame indeed- road feel is gone for good.
          neilyadig
          • 1 Year Ago
          @Quen47
          You can get a 2014 X1 xDrive with hydraulic steering, I believe that will be the last model.
          Zoom
          • 1 Year Ago
          @Quen47
          That's why I ordered mine in June. No turbos. Manual trans. Hydraulic steering.
      Benny90
      • 1 Year Ago
      Price gets up there pretty quick ticking those boxes... Still a pretty sweet car, and IMO much better looking than the 1 series it replaces.
      • 1 Year Ago
      [blocked]
      Frisky_Dingo
      • 1 Year Ago
      Built a 228i M Sport for $37,225. Not too shabby. M235i ran $48,300. Think I'd save the extra go and go with the 228i.
        ferps
        • 1 Year Ago
        @Frisky_Dingo
        why do have 1 upvote and I have 3 downvotes for basically saying the same thing?
        Frisky_Dingo
        • 1 Year Ago
        @Frisky_Dingo
        * save the extra dough
      johnnyhedwardsjr
      • 1 Year Ago
      Wow... I just made a $53,500 BMW M235i Coupe. That's how much an M3 was back in 2004. That's just slightly less than I paid for my 1 year old A7 Prestige with Technology ($58,995) BMW has to be out of their minds.
        Camaroman101
        • 1 Year Ago
        @johnnyhedwardsjr
        The M235i starts at 43k.
        • 1 Year Ago
        @johnnyhedwardsjr
        [blocked]
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