News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.

What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.

It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.


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    • 1 Second Ago
  • 20 Comments
      tylermars.design
      • 1 Year Ago
      But........Morpheus drives a cadillac????
        Tourian
        • 1 Year Ago
        @tylermars.design
        Laurence Fishburn speaks for Cadillac but Morpheus appears for Kia? Two different people.
        • 1 Year Ago
        @tylermars.design
        [blocked]
      mikeybyte1
      • 1 Year Ago
      Maybe they take the wrong pill and end up in a Soul with the hamsters?
      mawhalen53
      • 1 Year Ago
      I miss this movie. Can't believe it was 1999 (for the original)
      John
      • 1 Year Ago
      That does sound like a clever ad concept!
      Bernard
      • 1 Year Ago
      Nice, but talking about an ad is kind of lame. Just show me the video.
        • 1 Year Ago
        @Bernard
        [blocked]
          Bernard
          • 1 Year Ago
          I know it doesn't exist yet, that's why you wait until you actually have a story to publish.
      johnnyhedwardsjr
      • 1 Year Ago
      I just hope that he lost weight for the role. He looked like hell in Superman. A fat Morpheus would be so uncool.
        RGT881
        • 1 Year Ago
        @johnnyhedwardsjr
        Indeed...I thought the same thing.
      bK
      • 1 Year Ago
      Should of hired Neo...
        • 1 Year Ago
        @bK
        [blocked]
        johnnyhedwardsjr
        • 1 Year Ago
        @bK
        All he is good at doing is looking confused and out of place. Ever notice how in every KR movie he's the outcast?
      Cruising
      • 1 Year Ago
      I remember this scene it was like slaughter of GM cars.
      jmbrill81
      • 1 Year Ago
      What if I told you the first words of this ad are going to be "What if I told you?"
      Dayv
      • 1 Year Ago
      Timely!
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