With one of Infiniti's chief goals being to adopt a less US-centric product lineup and burnish its standing on the global stage, Nissan's premium outpost will have to get serious about enhancing its offerings' performance and image credentials if it wants to take on the Germans model for model. It dabbled with the idea when it launched its Infiniti Performance Line (IPL), but its sole emissary to this point, the G37 IPL, offered little in the way of actual enhanced performance, focusing instead on visuals and a hefty price tag. This just-revealed Q50 Eau Rouge Concept suggests Infiniti is starting to get the message.

Based on the cooking Q50, the Eau Rouge concept features both enhanced visuals courtesy of much more aggressive (and 20-millimeter-wider) carbon fiber bodywork inspired by the company's RB9 Formula One car and an improved stance thanks to a lowered, firmed suspension.

As for what's lurking underhood this Detroit Auto Show star, that may be as much a theoretical at this point as anything else, but Infiniti president Johan de Nysschen offers a hint: "If we built this car I would expect it to feature over 500 horsepower and 600 pound-feet of torque," power arrived at via "a big personality, V-cylinder engine with forced induction."

Johan, that sounds like a fine place to start.
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Infiniti Q50 Eau Rouge: Muscular, purposeful, refined
- Q50 Eau Rouge concept provides a glimpse of Infiniti's design prowess for high-performance vehicles
- Exterior features Infiniti Red Bull Racing Formula One design influences
- Q50 Eau Rouge hints at future powerful product line

Detroit / Hong Kong – The Infiniti Q50 Eau Rouge, revealed at the 2014 NAIAS Detroit Motor Show, is a concept car that expresses Infiniti's design vision of a high-performance Q50 premium sports sedan.
The Q50 Eau Rouge embodies the arresting design features of the Q50 premium sports sedan – infused with the enticing spirit of Formula One.

Featuring bespoke aerodynamic carbon fiber bodywork, Q50 Eau Rouge is lower and wider, possessing genuine road presence. This striking design is inspired by muscularity, aerodynamics, refinement, and understated power.

"If we built this car I would expect it to feature over 500hp and 600lb/ft of torque. Through our various alliance partners we have access to a range of engines featuring this performance capability which, with a fair amount of engineering effort, can be developed to exhibit Infiniti character and accommodated within the Q50 engine bay. The engine we are evaluating for the Q50 Eau Rouge is a big personality, V-cylinder engine with forced induction.

I think our engineers have been waiting for a project like this," said Johan de Nysschen, President of Infiniti Motor Company Limited.

Hints at powerful intent

The Q50 Eau Rouge was born out of competition at the very pinnacle of motorsport, mirroring components from the successful RB9 race car.

Almost every exterior panel is bespoke to the Q50 Eau Rouge, with only the front doors and the arch of the roof pillars retained as standard components.

Q50 Eau Rouge visibly hunkers down with menace and intent. New front and rear fenders extend the current Q50's already broad-shouldered stance by 20mm, while a larger deck lid spoiler creates air-pressure downforce. All of this dynamic width is wrapped in a tailored coat of customized red paint.

Framing the paintwork across the Q50 Eau Rouge's athletic physique is dark- chrome detailing to replace the chrome bright work of the production Q50, darkening the concept's demeanor dramatically.

Q50's signature double-arch front grille too takes the dark-chrome's matte finish, as do the glasshouse surrounds, door handles and deck lid accents. The curving hood is double air-vented as a further suggestion of the capability and purpose of the Q50 Eau Rouge.

"From our shared passion for performance with Infiniti Red Bull Racing grew a collective desire to produce an ambitious and powerful Infiniti Q50 design study. The overall design creates a feeling of refined muscularity," said Alfonso Albaisa, Infiniti's Executive Design Director.

"The design has a number of distinctive Formula-One inspired touches. In particular, the sculpted front wing assembly and the rear aerodynamic packaging take their cues from the RB9 race car. The rear fog light packaging is unmistakably Formula One.

"The Q50 Eau Rouge is a combination of the seductive lines of the Q50 but with a fiercer design urge in keeping with a high-performance vehicle. The Q50 Eau Rouge is Infiniti to the power of four; like a bull with its shoulder muscles flexed, a bull in Infiniti clothing."

Part of the concept's exterior treatments include lightweight 21-inch forged alloy wheels which fill the wider arches.

Premium interior. Sporting inspiration

Further underlining the sporty character of the design study, the interior was designed to offer command and comfort.

Further precision control is afforded by a high-grip sports steering wheel and Formula One-style paddle-shifters.

Red-infused carbon fiber detailing to the doors and center console complement the exterior style, and dark-chrome again replaces silver-chrome in the red cockpit.

The breadth and depth of capability is self-evident; the Q50 Eau Rouge is a design concept that clearly indicates what Infiniti could achieve if it was to build a performance version of the Q50 sports sedan.

"Performance is a key ingredient of Infiniti vehicles such as the Q50 sports sedan. Our involvement in Formula One provides inspiration and excellence to our designers and engineers. Q50 Eau Rouge provides not only a glimpse of the design language, but also the performance capability of a future special series," de Nysschen added.


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  • 60 Comments
      thedriveatfive
      • 11 Months Ago
      Porsche panamera competitor?
      bK
      • 11 Months Ago
      Looks nice!
      Obz
      • 11 Months Ago
      Red carbon fiber interior??? SHUT UP AND TAKE MY MONEY!
      liyon316
      • 11 Months Ago
      Really like the look of this concept, though the bottom of the rear is a bit too gimmicky (they basically just ripped it off of a LaFerrari, imo). I think the perfect performance "dream" sedan design in this segment would be the Eau Rouge exterior with the Lexus RC-F interior. I'd glady pay $80,000 for that if the performance was sufficient.
      miketim1
      • 11 Months Ago
      This car is at the wrong car show... SEMA that way -----> The wheels and body look tacky. The new lip just amplifies the nose/grill over hang. This looks like some tuner aftermarket special then a Factory OEM. Honestly the stand model looked better Only things dig are color and "potential performance numbers If we build it" talk.
        • 11 Months Ago
        @miketim1
        [blocked]
          miketim1
          • 11 Months Ago
          umm last time i check the ISF and RCF arent body kits but different body panels. Not just lips and side skirts like this car.
          Muttons
          • 11 Months Ago
          "But I was seriously let down just by how horrible the everything is." Fixed that for you.
        • 11 Months Ago
        @miketim1
        [blocked]
          miketim1
          • 11 Months Ago
          You think this is the same as the IS-F and RC-F ? lol your lost and confused. and last time i check the quad tips arent glued and the ISF isnt the only performance car with that design of exterior exhaust tips many cars how followed that design. This infiniti looks cheesy sorry its my opinion get over it.
        Durishin
        • 11 Months Ago
        @miketim1
        Actually... West - - - - - - East SEMA <- - - - - - - That way!
        • 11 Months Ago
        @miketim1
        [blocked]
      Durishin
      • 11 Months Ago
      Will there be any feel in the steering at all?
      NG22
      • 11 Months Ago
      I'm sorry, but Infiniti has been boring me recently, since they changed the name scheme really. I can't keep the new names straight, so I'll use the old ones. I appreciate that they're looking into high performance like this, but they really need to replace the G coupe and bolster their lineup in other ways. Acuras may now be super dull, but at least Honda is replacing all of their models. I feel like the EX, FX, and even M all seem so dated, and I never see spy mules to replace them. I understand the M is a lot newer than the EX, but their lineup is so dull that I no longer care. I'll wake back up when they seize the opportunity they have to build truly great cars.
      mazen
      • 11 Months Ago
      After looking at the M3, this thing looks like a Pep Boys special.
        dro159
        • 11 Months Ago
        @mazen
        M3 barely looks any different than last years model though? Which IMO is a bit outdated
        zizixx89
        • 11 Months Ago
        @mazen
        What about your corolla??
      Armon
      • 11 Months Ago
      The only way this car is "F1-inspired" is in the marketing. Wake me up when Infiniti starts making cars that people should actually care about.
      IBx27
      • 11 Months Ago
      It's missing a pedal. Nice try using a leather boot to make it look like it has a real transmission, or would be at all interesting to drive.
      Lucky Stars
      • 11 Months Ago
      Who is going to drop big bucks on an infiniti performance sedan? Target market of what 100 folks?
      mikec
      • 11 Months Ago
      Looks like a poor man's Jaguar........lol
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