Apparently, the oil companies strip mining Alberta, Canada for its bitumen don't have money for a green-washing PR campaign. Lucky for them, the Harper government is ready to spend $22 million on their behalf this year. We guess the savings that were realized by destroying libraries full of environmental data will come in handy. (Yes, that happened.)

So, if you haven't had the warm & fuzzies about the petroleum extracted from the CO2-intensive tar sands that have created a 7,500-mile ring of elevated mercury levels and created thousands of acres of leaking lakes of toxic tailings, there's still hope you can be won over. The ads are expected to air later this year.

Since there is not yet a clip yet available of what we can expect, we offer up below an amusing satirical version put out last year by Greenpeace Canada in response to previous multi-million dollar ad efforts by the Canadian government.



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    • 1 Second Ago
  • 33 Comments
      waitwhut
      • 1 Year Ago
      Well, apparently Canadians elected this Harper guy. So, the electorate got what they wanted. I fail to see the problem. (apart from environmental troubles they inevitably going to get themselves by electing a right-wing "everything fot the market" guy..)
      Spec
      • 1 Year Ago
      Canada's "Ethical Oil" marketing campaign . . . basically a campaign of "Well, at least our oil is not from dictators and Muslims!"
        2 wheeled menace
        • 1 Year Ago
        @Spec
        Mmmhm.. ethical oil, extracted in the dirtiest, most destructive, and highest carbon intensity possible.. ..but at least it doesn't come from those brown people.
      CoolWaters
      • 1 Year Ago
      Are the Koch's running out of their own money? You know what graphs like a hockey stick? Global Warming Denial Funding: 1950 Zero Dollars Spent. 2014 500 Million Dollars Spent [ The amount we Know About ] If global warming wasn't happening, I don't think they'd need to spend Half a Billion Dollars.
        2 wheeled menace
        • 1 Year Ago
        @CoolWaters
        If you solely blame the Koch brothers, you are awfully simple minded. Koch Industries' money makes up about 11% of the propaganda... i mean 'public relations' dollars spent per year.
      993cc
      • 1 Year Ago
      When Harper's done with Canada, we won't recognize it.
      PeterScott
      • 1 Year Ago
      Democracy doesn't guarantee good government. The extreme right wing, is the same in Canada, as it is in the USA. Muzzle scientists, Give out corporate welfare and taxcuts, while reducing benefits to the most vulnerable.
        2 wheeled menace
        • 1 Year Ago
        @PeterScott
        Over here in the USA, that means the industry with the most money.. i don't know if there is that level of corruption in Canada, but it sounds like it so far.
        Joeviocoe
        • 1 Year Ago
        @PeterScott
        Democracy would be practiced if each individual were given equal power to influence government. But we don't practice true democracy. We practice a money=speech republic. Which is basically an Oligarchy masquarading as Democracy. It really is a nefarious mix. Have a shallow facade of democracy, so the people won't rise up. But have a hidden oligarchy that really controls the power.
          waitwhut
          • 1 Year Ago
          @Joeviocoe
          That... kind of covers it nicely, yes.
        2 wheeled menace
        • 1 Year Ago
        @PeterScott
        Democracy only guarantees that the larger group of people will win over the smaller group. That is all.
          PeterScott
          • 1 Year Ago
          @2 wheeled menace
          But it doesn't even guarantee that the majority of voters will "win". With a multi-party first past the post system, the winning party can have less half the votes and still win total control, which is the case here. The Conservatives captured less than 40% of the votes and have total control.
          CoolWaters
          • 1 Year Ago
          @2 wheeled menace
          That the group with the most money, and control of the Supreme Court, can subvert democracy.
        Spec
        • 1 Year Ago
        @PeterScott
        Well . . . it is not quite as bad. Their right-wing isn't so theocratic and is pro-choice.
          CoolWaters
          • 1 Year Ago
          @Spec
          Funded by the same sociopaths, just wait that's coming too. Religious control of the population is Very Effective.
      Marcopolo
      • 1 Year Ago
      Dominick Yoney's article, makes no pretence at being fair or balanced. It's designed to attract the maximum number of indignant responses, and elicit excited rants. Even the Greenpeace satire, is aimed at US citizens, portraying the Prime Minister as an all powerful President, instead of a politician dependant of the good opinion of his ministers to remain in his job. Articles like this preach to the converted, but alienate the vast majority. Canadian oil field, and government regulatory policies, are essential to Canada's economy. Canada's government has a legitimate duty to counter the massive campaign of distorted information, and provide an explanation to the Canadian people of it's policies and supervision of a national asset . (Although, one persons 'information' is another's, "propaganda" ). Canada's oil fields are the third largest proven oil reserves in the world. Less than 0.02 % of Canadian Boreal forest or arable land has been mined. The problem with Canadian oil is that mining extraction methods are far more visible, resulting in dramatic images, perfect for creating wildly sensational distortions. It's true, Alberta's oil fields do cover 142,000 km2. However, only about 3%, or 4,800 km2, will ever be surface, or 'strip mined'. 97% will be extracted by conventional drilling, which creates a minimum of surface disruption. The total area of mining is less than 760 km2 (294 mi2). (about the size of a small town) Anti-oil fanatics, have no actual answers for the energy demands of 350 million North Americans, except some vague nonsense about Wind and Solar. The truth is that the world runs on fossil fuels, and as long as it does, the environmental problems of extraction need to be addressed as adequately, responsibly and rationally, as possible. Alarmist, and inflammatory statements abound in Dominick's article, such as, " 7,500-mile ring of elevated mercury level ", what Dominick fails to mention is that these mercury levels are actually lower, than most of Canada ! All methods of generating energy create some environmental problems. Although I drive an EV that runs on electrons, I'm still aware that every component from the tyres, plastics, steel, electronics, even the road surface, defends on the oil industry. The real issue, is how easily can the impact of oil extraction on areas can be rehabilitated, (and even improved) . Can forests, and grass lands be restored and what level of bio-diversity can be achieved ? Environmental science has greatly improved, and results are quite spectacular. Not only can mining be successfully rehabilitated, but rehabilitated wilderness often prove healthier, and more diverse. The answer is not to stop mining, but to invest in bio-rehabilitation. This should be the real challenge confronting the Canadian legislature, environmental community, and the North American people, not important ranting, which only serves to alienate the general public.
      CoolWaters
      • 1 Year Ago
      Wind Mills would have been much prettier.
      GoodCheer
      • 1 Year Ago
      With glowing hearts we see thee rise?
      Rotation
      • 1 Year Ago
      7500 mile ring of mercury is horribly misleading. Calling a square mile a mile is misleading at best.
        brotherkenny4
        • 1 Year Ago
        @Rotation
        Still, assuming a circular distribution, 7,500 square miles results in a diameter of increased mercury pollution of 100 miles. 50 miles in all directions. Although, likely more in the direction of the prevailing winds.
        JakeY
        • 1 Year Ago
        @Rotation
        The URL doesn't have "square" in it (it says "7-500-mile-ring"), and the linked article's title says 7300-sq-mile (so it may have been changed). I think it's probably an honest mistake (no offense to ABG, but a lot of ABG articles have typos).
          Rotation
          • 1 Year Ago
          @JakeY
          You're right. It would be asking too much of ABG to read the article and see it really means square mile.
      Levine Levine
      • 1 Year Ago
      Not all mining industries lead to environmental destruction. It is the lack of an environmental mitigation plan that leaves mining scars upon the land. The principal objection is cost of mitigation that reaches into the hundreds of millions of dollar. Corrupt politicians are often the ones who push environmental agencies to back-off. Alternatively, the directors of the environmental agencies are hand-picked by these same corrupt politicians in order to do the dirty work for their constituency.
        2 wheeled menace
        • 1 Year Ago
        @Levine Levine
        None of the things you mentioned are a fluke, a mistake, the fault of one specific nasty corporation or one politician. I think you either understand, or are on the cusp of understanding the systemic, long-running source of the problem. The problems we see today are symptoms of something larger. Most people still have their blinders on, don't they? they're more concerned with what Miley Cyrus is up to, or what's happening on American Idol, eh? For that, i am going to give you a virtual pat on the back and a +1.
      2 wheeled menace
      • 1 Year Ago
      Damn, that's pretty expensive pig makeup. Even worse, it's on the Canadian citizen's dime. I will continue my work to reject gasoline as much as possible...
        Spec
        • 1 Year Ago
        @2 wheeled menace
        Well, don't worry . . . they are saving a lot of money by slashing science and environmental budgets.
        DarylMc
        • 1 Year Ago
        @2 wheeled menace
        It's also a small example of some of the hidden costs of oil use.
      Spec
      • 1 Year Ago
      Harper, Rob Ford, etc. .. . what happened Canada? You used to be cool.
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