Admit it. We all do it. Tacking on the extra five to seven miles per hour while driving. Speeding, but not really speeding... or "comfortably" speeding as the New Zealand Transport Agency puts it. Hoping to show that exceeding the posted limit – at any speed – is dangerous, the agency has released this emotional public service announcement that is sure to get your attention.

The video looks at that tense moment when you approach an intersection and another driver pulls out unexpectedly. The unique bit about this ad is the shocking yet conversational way the Subaru and Nissan drivers approach the possibility of an accident.

The moral of the video is that no matter how much (or how little) you're speeding, the extra velocity still reduces your available time to react, and the simple mistakes of other drivers are amplified. Scroll down to watch the New Zealand PSA for yourself, and let us know in the Comments how you think it compares to one of the most heart-wrenching and oddly beautiful safety videos in memory.

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    • 1 Second Ago
      • 1 Year Ago
        • 1 Year Ago
        Not sure if serious or sarcastic. But if serious, I agree!
      • 1 Year Ago
      Roads like those are the worst to speed on, the hills and grass limit visibility, and the lack of stop lights or a round about at the intersection makes it more challenging for cross traffic to navigate. You have to drive for yourself *and* others. If you cannot adjust to the behavior of the other motorists, then you are not driving safely.
      Gettin Randy
      • 1 Year Ago
      This ad gave me chills the first time I saw it. I see a lot of comments on here from people who obviously don't get the point it was trying to get across. It's about everyone makes mistakes and you should always be careful and attentive while driving. You should never assume the other guy is paying attention or will do the right thing. In this case, both drivers were wrong. One was speeding (70mph based off the speedo, in most likely a 50ish zone) and the other guy pulled out without taking the time to assess the oncoming car. If he had taken more time to judge, and looked to his right again, he would have seen the car was coming fast and known not to pull out. The fact there was a kid in the car made it all that much more tragic. Yes the Subaru driver should never have pulled out, mistake one, but if the other car had been going the limit, he would have had more time to react and potentially avoid the collision. Sadly this type of thing happens way too often.
      • 1 Year Ago
      That actually got my attention at the end. I have seen this happen before, and wouldn't you know, the guy had his 3-5 yr old daughter in the back seat. As I drove down the highway approaching the turn off for a neighborhood, in a blink of an eye all I saw was debris and dust fly everywhere. It took me a minute to realize what had happened. I guess the guy never saw the car coming, and when he pulled out she hit him doing 70-75. I got out and ran over with other drivers. The guy was unconscious but his daughter was awake but speechless with no emotion. I held her for a little bit as we waited for the ambulance. What a scary day. The guy survived but was trapped and required surgeries. His wife came to the scene(he had just left the neighborhood). I tell yall, I have never seen a vehicle bent in so far like that in my life. By the grace of God it hit more where the father was and it hit down low and pushed kinda up. If it would have been a truck, they might not have made it. Be safe yall, we are all guilty of being distracted but just try to remember to watch out for the rest of the people we share the road with.
      Gregg Alley
      • 1 Year Ago
      This happened in Greenville about 15 years ago. A young driver misjudged how fast someone was approaching late at night on a five-lane road. Unfortunately that person was doing 100 mph in a 45 mph zone, and killed three people.
      • 1 Year Ago
      and you probably know this one:
      Junkyard Willie
      • 1 Year Ago
      UGH! Can't stand Aussies accents.
      • 1 Year Ago
      Speed doesn't kill, idiots driving far away from 85th percentile do.
      • 1 Year Ago
      the moral of the story is blame the dude who didn't **** up for the wanker who just pulls out cause he feels like it. Double bad for the video playing the "THINK OF THE CHILDREN" card.
        • 1 Year Ago
        We are all a part of the same world whether we like it or not. You do have to be ready to account for mistakes made by others just they have to look out for you.
      Terry Actill
      • 1 Year Ago
      As a Dad I felt a horrible pain in my heart seeing this.
      • 1 Year Ago
      Sometimes, like on an interstate with limited access, I think going over the posted speed limit is not more dangerous. However, going faster than is prudent for conditions, like approaching a crest on a secondary road that has many outlets is not very smart regardless of what the limit is. This is quite a beautiful video, though, brilliant take on the moment.
      • 1 Year Ago
      I'd blame the guy for being oblivious and not seeing a car coming down a straight road. Plus, the whole "think of the children" thing is overplayed.
        • 1 Year Ago
        really, 'the think of the children thing' is overplayed? Tell me something more important that should have and more screen time, or more mindshare when you're driving.
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