Acting as a middleman between potential car buyers and dealerships has become quite a lucrative business. "How lucrative," you ask? Well, a company called Cox Enterprises has just purchased a 25-percent stake in AutoTrader at a price of $1.8 billion. With the help of some simple maths, that works out to a rough value for the car-listing site of $7 billion. In most circles, that'd be called a "helluva lotta money."

And in fact, it's a figure that is only likely to increase. According to a story from The Wall Street Journal, the improving economy and AutoTrader's well-known reputation means it's one of a range of middlemen websites that are enjoying very solid results as part of an improving economy. According to a report from Reuters, AutoTrader was enjoying double-digit sales growth as of September, with $1.2 billion in sales through the first three quarters of 2013, which ended up being the industry's best year for auto sales since 2007.


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    • 1 Second Ago
  • 6 Comments
      SamFromMojo
      • 11 Months Ago
      AutoTrader definitely has a legacy and a name brand, but there are a lot of new players in the industry that offer technologically superior products. AutoTrader is just a classifieds site. Other sites, like mojomotors.com (shameless plug), offer a far more intelligent and intuitive consumer experience for car shoppers.
        Trevor K
        • 11 Months Ago
        @SamFromMojo
        I think the site works really well. I may be the exception but all I generally have all the details of what I am looking for. I like that with the new search design they added the trim to the search options.
          viper3ez
          • 11 Months Ago
          @Trevor K
          i did not know they added the trim option, that was the only reason i have stuck to cars.com all these years. I do not want to browse throug a thousand dodge chargers with 2.7L motors just to fiind a SRT8 i like
      • 11 Months Ago
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      • 11 Months Ago
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      csrecord
      • 11 Months Ago
      This sight needs a complete redo as well as Cycletrader. Horrible search options. It's i sight I use once in awhile, but would rather use Cars.com.