Getting a new diesel-powered car just got a bit easier. Volkswagen has announced a new Jetta TDI Value Edition for 2014 that trims over $2,000 off the starting price of a Jetta TDI, making the most affordable diesel-powered car in America even more so. Prices start at $21,295 (*plus $820 for destination) for a Value Edition with a six-speed manual transmission, while a six-speed dual-clutch automatic adds $1,100 to the price. For that money, owners will get 140 horsepower, 236 pound-feet of torque and 42 miles per gallon on the freeway.

Despite the lower price and being down on content versus the previous base Jetta TDI, the Value Edition does come quite well equipped, with standard heated cloth seats, a six-speaker stereo with a Media Device Interface, satellite radio, and one-touch, up-down power windows on all four doors. Customers will be giving up some notable stuff though, including tilt/telescopic steering, Bluetooth streaming audio, power seats and a multi-function steering wheel.

Still, if you're aching to get your hands on a new TDI, this is now the most affordable way to do it. We suspect having the lower MSRP will help the German manufacturer make even further diesel-powered inroads here in the States, a land where they cleared their decks of over 100,000 TDI models in 2013.

Besides announcing the new Value Edition, Volkswagen has announced that the Jetta has just been given a five-star overall crash test rating from the National Highway Traffic Safety Administration in its New Car Assessment Program. The NHTSA NCAP crash tests rate a vehicle's occupant protection based on front, side and rollover testing. Scroll down for an official press release detailing both NHTSA's crash test results and the announcement of the new Jetta TDI Value Edition.
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VOLKSWAGEN JETTA RECEIVES NHTSA 5-STAR SAFETY RATING

• Jetta is the third Volkswagen model to earn the overall 5-Star Rating
• Company also announces pricing for the new Jetta TDI® Value Edition


Herndon, VA - Volkswagen of America, Inc. announced today that the 2014 Jetta has earned a 5-star Safety Rating from the government's New Car Assessment Program (NCAP). NCAP is part of the National Highway Traffic Safety Administration (NHTSA), which is affiliated with the U.S. Department of Transportation, and has provided consumers with vehicle safety information since 1978. The Jetta joins the Passat and the Beetle coupe as 2014 Volkswagen models that have an overall 5-Star Rating.

NCAP provides front, side, and rollover crash test ratings, all aimed at helping consumers in making their vehicle purchasing decisions. The rating results are relayed to consumers using an easily recognizable star rating system from one to five, with five being the best a vehicle can achieve.

"Volkswagen is delighted that the Jetta, our biggest-selling model, has earned the highest 5-star overall crash test rating from the government-providing further validation that Volkswagen produces some of the safest vehicles in the industry," said Marc Trahan, Executive Vice President Group Quality, Volkswagen Group of America, Inc. "Our vehicles have numerous safety technologies that work to help prevent collisions, and help protect occupants when an accident is unavoidable," added Trahan.

The Jetta recently received a number of changes for the 2014 model year, including the adoption of a new, 1.8-liter TSI® turbocharged and direct-injection EA888 engine for the volume models in the range, as well as an independent rear suspension in place of the previous torsion beam arrangement. Equipped with the available new engine and a six-speed automatic transmission, the Jetta 1.8T achieves an EPA estimated fuel economy figure of 36 mpg on the highway, an improvement of five mpg compared with the previous 2.5-liter engine. The new engine so impressed the editors at WardsAuto World magazine that it was named to the 2014 "Ward's 10 Best Engines" list.

In other Jetta news, Volkswagen of America, Inc. announced the Jetta TDI® Value Edition, which takes Jetta S content and adds the 2.0-liter TDI® Clean Diesel engine, electric power steering, 16-inch steel wheels, heatable cloth seats, cruise control, a Media Device Interface (MDI), SiriusXM® Satellite Radio, and two additional speakers. This new model makes the high-mileage Jetta TDI Clean Diesel-with an EPA estimated fuel economy rating of 42 mpg on the highway when fitted with a six-speed manual or a DSG dual-clutch automatic transmission-even more affordable. The base price of the Jetta TDI Value Edition is $21,295 when equipped with the manual transmission, compared with $23,625 for the Jetta TDI Clean Diesel model. The six-speed DSG dual-clutch automatic transmission adds $1100 to the base price.

About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA's operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Beetle Convertible, Eos, Golf, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, and Touareg vehicles through approximately 630 independent U.S. dealers.


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  • 52 Comments
      Bill
      • 11 Months Ago
      Honestly, for the "Value Edition" diesel, they could have probably cut costs by reverting to the previous S trims rear torsion beam suspension and drum brakes. As antiquated as it seems, they do the job for most people, and people who want IRS and 4-discs could get a higher-trim diesel model. Most people probably wouldn't care too much about LED license plate lights or a CD player either. On the other hand, I'd expect almost any car to have Bluetooth nowadays. Even aftermarket <$100 car stereos have that.
      Christian
      • 11 Months Ago
      According the the VW configurator, the TDI value has all the same features as the base S model, including a tilt telescoping wheel.
      djrroar1
      • 11 Months Ago
      For the first time in 40 years VW sold over 400,000 units in the U.S. for two years in a row, 2012 and 2013. They have work to do, product to launch, quality to address but progress has been made and will continue to be made. This is a great move, TDI is one of there capture products, they need to get better at what they are already good at.
        Tweaker
        • 11 Months Ago
        @djrroar1
        Actually, VW sales in the US have been very disappointing for them, falling far short of long-term goals. This is why they recently fired their N American chief. They are betting heavily on diesels but getting their butts kicked by hybrids. Yes, they are, look at the sales trends. The writing is on the walls, Americans will be suckers for Euro cast-offs. Diesel is dying in Europe and will gain little traction here.
          Tweaker
          • 11 Months Ago
          @Tweaker
          edit: Americans will NOT be suckers for Euro cast-offs.
          mitytitywhitey
          • 11 Months Ago
          @Tweaker
          Depends which study you read. I know AB Green vomits its trolls oh all diesel posts, and that this is likely to be voted down, but some estimates have diesel doing quite well in the US. www.autoguide.com/auto-news/2012/06/global-diesel-sales-to-exceed-12-percent-by-2018-study.html Considering half-ton pickups are going diesel (RAM and Titan confirmed, rest likely to follow), and that pickups sell like hotcakes, this is actually really not that hard to believe. Sorry, diesel is far from dying in the US. We might actually see a big spike in the next 2 years, due to their superior specs in large vehicles, full-sized trucks and SUVs.
          Ed
          • 11 Months Ago
          @Tweaker
          Mr. mitytitywhitey, they'll die off after people see how much it costs to repair their diesels. -Longtime diesel owner.
          rtttack
          • 11 Months Ago
          @Tweaker
          Ed, how about $10,000 for a HPFP failure in a Volkswagen TDI. http://forums.tdiclub.com/showthread.php?t=336160
        jfa1177
        • 11 Months Ago
        @djrroar1
        VW sales are down 6% compared to last year. Not a stellar sales year by any stretch.
        Actionable Mango
        • 11 Months Ago
        @djrroar1
        You can only go so far with cars. In the US market, the truck, minivan, midsize SUV, and midsize CUV are important segments. VW just isn't doing enough there. Either they offer nothing at all, or they are unaffordable. Granted, nobody would buy a VW pickup truck, but you can't ignore *all* of those segments and expect to have dominating US sales.
          The Wasp
          • 11 Months Ago
          @Actionable Mango
          Nobody in the US wants a VW truck but the Amarok is good enough it would get some modest number of sales. Certainly it makes at least as much sense as the Ridgeline and that tumor is still being sold. They would need to improve it and/or improve the price to be really competitive. Are you saying the Routan didn't have a chance to steal the show in the minivan segment? Who knew...?
        dss10
        • 11 Months Ago
        @djrroar1
        Actually, VW TDI sales have been inventory constrained in that they sell every unit they ship with either no or very little incentives for very heavily optioned TDI's. The supply is so tight that the resale value for TDI's is really high and for the first 4 years of ownership there is little or no depreciation.
      ferps
      • 11 Months Ago
      They should sell a Polo TDI n the US.
      RetrogradE
      • 11 Months Ago
      This is perfect for a business owner (like myself) who can claim ~$.56/mile with the IRS. If I ran this bi*** for a few years, the savings really adds up!
        normc32
        • 11 Months Ago
        @RetrogradE
        Not very good savings versus .80 cents per gallon 87 octane and similar highway mpg.
          ChrisH
          • 11 Months Ago
          @normc32
          Jetta to Jetta? or Jetta to Prius? The forty number that the Jetta diesel gets on the highway is low balled. Go read VW forums, many hit mid to high 40s with their highway driving. Then lets look at fuel prices. Regular, 3.00 Diesel 3.80. 25% 30mpg versus 40mpg is 30%, still win. let alone most compare it to regular to bolster their claims when a lot of higher mileage cars want premium and to top it off, the price difference isn't the same all over. In some places its a wash.
          Matt
          • 11 Months Ago
          @normc32
          It's a massive savings, because the diesel option is "free"; it doesn't depreciate in the used market.
          l5kream
          • 11 Months Ago
          @normc32
          Matt, it doesn't depreciate on the used car market as much because people think diesels save them money. This car does not have bluetooth, it does not have tilt/telescopic steering wheel, the interior looks like it was made by fisher-price, but they're still asking freakin' $21,295 for this car. There plenty of better equipped non-diesels sedans that get nearly the same mileage for even less money.
          l5kream
          • 11 Months Ago
          @normc32
          Chris, that's peak mileage. Diesels have to regenerate every of so often. I don't understand why people ignore that. It pretty makes short MPG readings useless. You may see 45+mpg on your display every now and then, but it will drop after the diesel particulate filter has to regenerate. Your actual mileage overf the car's lifetime will be much closer to the EPA ratings. The regeneration fools people into believing they're getting better mileage than they actually are.
        denverdave
        • 11 Months Ago
        @RetrogradE
        Correct you are.
        Leather Bear
        • 11 Months Ago
        @RetrogradE
        "This is perfect for a business owner (like myself) who can claim ~$.56/mile with the IRS." Image how much you'd save with the torsion beam rear axle instead! What? Oh wait (I see). (nevermind...)
      2 wheeled menace
      • 11 Months Ago
      Looks like they're really reaching to try to compete with the Prius. I think that diesel may ultimately be a dead end though. Gasoline engines are beginning to exceed what Diesel is capable, in terms of fuel economy. Hybrids are getting really good and we are seeing Mazda and other companies put out 4 cylinder gas engine combos that not only have excellent acceleration but also highway fuel economy figures in the high 30's, low 40's.. This low price helps diesel compete.. but how many more years until gasoline engines make it obsolete?
        Krazeecain
        • 11 Months Ago
        @2 wheeled menace
        Don't forget that diesels have also improved significantly over the past few years, and they're still much more durable. They can also run on various waste oils, and I believe it's easier to make bio-diesel than it is to make bio-gas/bio-ethanol.
          T228
          • 11 Months Ago
          @Krazeecain
          No. How have they improved??? There was a time when diesels were simpler, a time when diesel engines were not much more expensive than gas engines and diesel fuel was not much more expensive than gas per gallon, if not less, and could get nearly double the mileage of a similar sized gas engine. How have they improved on that? They're cleaner and quieter, but that's it! Modern diesels are very expensive and have many more reliability issues than older diesels. The new emission systems on diesels are very complicated, expensive and reduce reliability and longevity. The combination of DPF systems and EGR make diesel engines run hotter and less efficiently. ULSD also has less lubricity than LSD. This creates problems with very expensive diesel fuel systems. Just search the problems VW has had with high pressure fuel pumps. If they fail, it can create a domino effect of problems that could end up costing more to repair than the car is worth. Is that an improvement? You also can't run any compliant diesel on anything other than ultra-low sulfur fuel. If you think you can just start pumping 100% bacon fat from your frying pan into your diesel, you'll just destroy the thing. Yes, I've owned many diesels...
      Black Dyanmite
      • 11 Months Ago
      A rare wise move by VW. BD
      The Wasp
      • 11 Months Ago
      *Facepalm* Lowering the price of entry is a great way to get more people driving diesel cars. I like the 'value edition' naming since I unashamedly seek value -- but most people would think that's an unfortunate name and sounds cheap. Let's get something straight, though -- the base Jetta starts at $16,720. If VW is really serious about increasing diesel sales, what's with the half measure? They could sell a no frills diesel Jetta for somewhere around $19-20k, no sweat, and then tack on the options after the fact for people that want to pay for them. They could call it the 'true value edition' or something to indicate that this 'value edition' is actually kind of a mid-level package.
      dss10
      • 11 Months Ago
      Um, Wagon please with a manual......
      truckguy
      • 11 Months Ago
      My neighbor has one with nothing but trouble.
      A P
      • 11 Months Ago
      Good lord how dreary can you get? No wonder VW is not going to meet their sales goals.........just a few years ago VW and all of its sycophantic lemming fans were on AB and other rags proclaiming victory..........and now? They have stalled out precisely because of arrogance, dreary products, horrible quality and snotty dealers.
      Luc K
      • 11 Months Ago
      "cleared their decks of over 100,000 TDI models in 2013." Big deal, Prius liftback model sales were 145K in 2013 and that's excluding any variants.
        djrroar1
        • 11 Months Ago
        @Luc K
        Vw sold all they built
          A P
          • 11 Months Ago
          @djrroar1
          That is a stupid statement. Very few car makers dont sell all of what they build in a model year.
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