Audi has taken the somewhat unusual step of unveiling much of the interior of its upcoming TT Coupe at the 2014 Consumer Electronics Show in Las Vegas. That's unusual, because they haven't shown us the car yet. Perhaps we shouldn't be surprised – with the proliferation of technology in automobiles these days, it's probably time we start considering them as much electronic devices as transportation devices.

While Audi has long been recognized as a leader in interior design, this new TT features an instrument cluster that is wildly different from what we've become accustomed to from the Four-Ring brand. Audi is calling its fully digital system a "virtual cockpit," and with its 12.3-inch LCD screen situated directly in front of the driver, it does away with the company's traditional Multi-Media Interface (MMI) display in the center stack. Two modes are offered, one classic option with large gauges and another more oriented to infotainment.

Besides electronics, the actual hard parts of the interior also show plenty of new thinking. With the removal of the central screen, Audi has been able to streamline its instrument panel to resemble a wing of sorts, with jet-like HVAC vents that house their own controls. Two more points for controls are presented to the driver, with buttons on the flat-bottom steering wheel and another set on the center tunnel.

Take a look at the images of the next Audi TT's interior, then read all about it in the press release below.
Show full PR text
Ingolstadt/Las Vegas, 2014-01-07

Puristic, sporty and clean – Audi to present its new TT interior at the CES

-- New, slimline instrument panel with driver-focused display
-- Audi virtual cockpit and new MMI focus on intuitive use
-- Member of the Board of Management for Technical Development Prof. Dr. Ulrich Hackenberg: "Enabling the driver to experience technology"


Puristic, sporty and fully focused on the driver – for the new TT, Audi is significantly advancing its interior design. At the Consumer Electronics Show (CES) in Las Vegas held from January 6 through 10, 2014 the brand with the four rings will, for the first time, be presenting the compact sports car's new interior, which will be launched on the market in the course of the year.

As Prof. Dr. Ulrich Hackenberg, Member of the Board of Management of AUDI AG for Technical Development says, "The first Audi TT was the design icon per se, the second generation was even sportier, right through to the TT RS plus with its five-cylinder TFSI and 360 hp. And with the new Audi TT, the driver will be able to experience the technology to an even greater extent – just as would be expected from a genuine sports car. And it comes with a new generation of electronics and connectivity features."

For this reason, the Audi virtual cockpit is the focus of attention for the first time in one of the brand's production models. The fully digital instrument cluster displays all the information directly in front of the driver, meaning that there is no need for a central MMI monitor. This solution gave the designers the freedom to slim down the instrument panel architecture such that it visually conveys the Audi lightweight construction principle.

With its clear lines and innovative operation, the interior of the next TT generation has been redesigned from the ground up. From above, the instrument panel resembles an airplane wing; set low and with a turbine look about them, the round air nozzles, a classic TT feature, are reminiscent of jet engines. The controls for the air conditioning are also housed in the vents – the adjustment functions for seat heating, and for the temperature, direction and strength of the flow of air are located in their axes, with small displays indicating the chosen setting. Located beneath the central air nozzles, the switches for the hazard warning light and the secondary functions are centrally positioned and easily accessible.

With its brilliant graphics with a 3D impression and highly-detailed effects, the Audi virtual cockpit with its 12.3-inch TFT monitor sets new standards. Drivers can switch between two display modes. In the classic view, the speedometer and rev counter are in the foreground, while in "infotainment" mode, the virtual instruments are smaller. The space that is then created offers ample display space for functions such as the navigation map.

All elements of the new Audi TT operating concept are focused on the driver. The compact sports car's new multifunction steering wheel features a flat-bottomed rim, with aluminum-look clips framing its spokes. The buttons and controls on the spokes allow you to control almost all functions, including the ultra-modern infotainment system. The menu is structured to reflect that of a smartphone and includes a full-text search function (MMI search). All the main functions are just a few clicks away – the entire operation superbly conveys a new kind of "joy of use". The MMI terminal on the center tunnel console, the second control unit alongside the steering wheel, has also been exhaustively redeveloped. Thanks to the MMI touch, the driver can scroll and zoom in lists and on maps. And accessing other options has been simplified; in future this will be possible using just two rather than four buttons in the area surrounding the rotary pushbutton.

The innovations in the Audi TT interior include the S sport seats with their significantly curved side bolsters, the integrated headrests and the low seating position typical of a sports car. The slender character of the seats is emphasized by bezels on the flanks of the backrest and a cover on the back; the backrest is adjusted using a loop. The side bolsters of the S sport seats can be adjusted pneumatically.

With its clear, sharp lines, the interior as a whole perfectly expresses the new Audi TT's sporty nature. The center tunnel console, that supports the lower leg when driving fast through a bend, and the door panels boast flowing mutually-reinforcing contours. All the details highlight Audi's attention to quality – from the design of the gear knob and the precise functioning of the rotary pushbutton to the Audi virtual cockpit.


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  • 59 Comments
      Stephen
      • 11 Months Ago
      Is that.... a manual??!!! Woooo!!!
        kuntknife
        • 11 Months Ago
        @Stephen
        I wouldn't get too excited. When I was looking for my first car a few years back, the cheapest manual transmission TT you could buy was the RS! So basically 0.01% of current-gen TTs have manuals :(
          diskreet
          • 11 Months Ago
          @kuntknife
          When I bought a 2.0T TT in 2009, the V6 was available with a manual. Not sure when you looked, but the cheapest manual TT available then was just a base V6. Shame the 2.0 wasn't, though.... might have kept it instead of that awful DSG.
          tump
          • 11 Months Ago
          @kuntknife
          Actually, the TT-RS is dead, so 0% of American market TTs are available in manual.
      Darryl Arthur
      • 11 Months Ago
      Love it! I do worry about annoying passengers asking constantly what song is playing, however that's the only thing I can pick up here as being a negative. I want Audi to bring the baseball seats back!
        tump
        • 11 Months Ago
        @Darryl Arthur
        Baseball Optic is still available - in two colors!
        Jameskey
        • 11 Months Ago
        @Darryl Arthur
        +1 for baseball glove seats!
      Peter Martinek
      • 11 Months Ago
      How do you add points of interest or search maps? touch, not likely, voice?
        Luc K
        • 11 Months Ago
        @Peter Martinek
        Yes I wonder about that too. Also does that mean passenger cannot see or control anything like switch radio station or see the map?
          Muttons
          • 11 Months Ago
          @Luc K
          No the passenger cannot. They are going for a driver focused theme here. And no Audi has touch screens. Everything is done through the MMI system and the control knob behind the shifter which no doubt has a voice control element as well. Most cars do.
      jonnybimmer
      • 11 Months Ago
      As long as that screen is easily legible in sunlight (which it should be but you never know), then it looks like a great interior. Love the move to take away the media nonsense for the passenger.
      Healthy Chap
      • 11 Months Ago
      Lambo DNA is taking over.
        FreshKidME
        • 11 Months Ago
        @Healthy Chap
        exactly! (maybe the TT's going to share "interior parts" with a small Lambo?)
      Kimura
      • 11 Months Ago
      Chrysler had the navigation screen in front of the driver years ago with the Pacifica. I thought it was a good idea then, its even better now that its not a tiny screen.
        Rick
        • 11 Months Ago
        @Kimura
        Audi has had the nav in the dash for years, but was a tiny screen and limited.
      Rick
      • 11 Months Ago
      Gorgeous.
      Thunderbuck
      • 11 Months Ago
      Like the shape of the dash, and it's VERY different for Audi. The jury is kind of out on such a large map in front of the driver; it's a little busy, but it's clear to me that glass* instrument clusters are the future... *I'm officially coining the term "glass gauges" to describe these panel-based clusters, after the "glass cockpits" on new airliners.
      Andreas Shiakas
      • 11 Months Ago
      HVAC controls -almost- integrated in the air vents. Secondary screen eliminated (you wouldnt be looking at the dials anyway). Infortainment system controlled without the need to look for the buttons. This is probably the best dashboard for a sport car I have ever seen
        montoym
        • 11 Months Ago
        @Andreas Shiakas
        Biggest issue I see is that if there's a passenger, they have absolutely no control over anything, everything is in front of the driver. Want to change the radio station or man the navigation, oops sorry, only the driver can do that. It's definitely an interesting idea, but needs some tweaks for sure. There can be a secondary screen for the driver (which other vehicles have had in recent years (heck, even the Chrysler Pacifica had an in-dash nav screen), but I just can't see moving all of those functions to solely in front of the driver.
          Muttons
          • 11 Months Ago
          @montoym
          This is for the driver who doesn't want their passenger messing with their stuff. I can see the appeal honestly. This isn't a family car.
      Burabus
      • 11 Months Ago
      Not a fan of the air vents.
      Jerry
      • 11 Months Ago
      Looks like a CC's interior trim kit from Auto Zone...
      Zigzors
      • 11 Months Ago
      Looking DOWN and THROUGH the steering wheel for turn by turn directions? FAIL.
        Jeremy
        • 11 Months Ago
        @Zigzors
        Every car I have driven has the gauge cluster placed so you can easily read at a glance . Not sure where this is a Fail ?
        Muttons
        • 11 Months Ago
        @Zigzors
        Also "fail" is not a noun. "Failure" would be what you are going for. But you and 100 million other 16 year olds go ahead and keep it up with the "fail" nonsense. Seriously, that needs to die.
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